Jan
5
List Building Using Ning Social Networks
Filed Under Networking and Marketing Strategy, Ning Sites, Social Media and Social Networking Sites | 6 Comments
List building is an essential part of online social networking, and Ning, if used properly, is a powerful list building tool.
Here are some strategies that I believe will help you with list building on Ning.
Creating Your Own Ning Network
You can create your own Ning social networking sites. Ning was designed with that end in mind. My new Ning site is Critical Thinking Outside the Box.
Your Ning site will help you to grow your online list virally, and you’ll be able to use the many channels that Ning social networks provide such as broadcasts, forum discussions, blog posts, private messages and profile comments to communicate with your list.
As tempting as it might be to start your own Ning social networking site as quickly as possible, I advise you to wait until you develop a substantial online following before taking that step.
I have seen many Ning sites die off from a lack of momentum. However, once you can personally enlist 100 to 200 people to become members of your site, you might very well be able to get it off the ground.
Joining Other People’s Ning Networks
You can start building a list by joining other people’s Ning sites. The best sites to join are those that attract the kinds of people you’re looking to meet online.
Don’t be afraid to join a new network that might not be right for you. You can always leave the network if you wish or you can create a profile, abandon it and move on. On the other hand you might really like what you find once you join, so if it looks interesting, give it a try.
When you join a site, you’ll be connected as friends with anybody there whom you befriended at another Ning site. This makes perfect sense, but it can work against you.
Messaging Restrictions on Ning Networks
You can only send messages to your friends, so of course you’ll want to add friends when you join a new site. You will be able to mail to them individually or as a group, but the latter is usually more effective.
Unfortunately, if you have more than a hundred friends at a site, Ning will not let you mail to them as a group. To avoid hitting the 100 limit, you should try to add about eighty friends max on each site.
Pre-existing friends will count against you. If you join a site, and you already have forty friends there, you’ll only be able to add forty new ones on that site before reaching your eighty target.
In addition, the overlap between this site and others will cause your friends to receive duplicate messages across networks each time you send an announcement.
Yet despite Ning’s messaging restrictions, you should eventually be able to directly mail to hundreds across all the networks to which you belong.
Exceeding the Messaging Limit
If you join a large Ning social networking site and end up with more than 100 friends there, you won’t be able to mail them as a group.
Don’t despair — add even more friends!
Later, when you find a site you really like or start your own Ning site, you’ll be able to invite friends from this site and others to which you belong all at one time using Ning’s “invite friends” feature.
You’ll even be able to invite them more than one time, as long as you don’t make a pest out of yourself.
Using Messaging to Build Your Brand
Don’t spam your friends. They’ll quickly tune you out.
Send useful information that positions you as a leader or as an authority. If you have a blog, you can send blog announcements to attract new readers and subscribers.
Eventually you’ll have the influence and following you need to start your own thriving Ning social networking site.
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Dec
28
2009 Outside the Box
Filed Under Affiliate Marketing, Announcements, Best of 2008, Books, Home Based Business, Outside the Box, Personal Development and Success | 11 Comments
This is my final blog post for 2008. I have enjoyed our interaction this past year.
Thank you. I learned a lot.
I look forward to more give and take in 2009.
Thinking Outside the Box
In 10 Not Simple Success Strategies for 2009 I stated, “What worked in the past may no longer work in the present economy. You may have to make some tough personal or business choices going forward.”
To succeed in 2009 we need to be flexible and to think outside the box. According to Wikipedia, thinking outside the box is “to think differently, unconventionally, from a new perspective. This phrase often refers to novel, creative and smart thinking“.
I hope to help you think outside the box and navigate through some of the challenges and choices that lie ahead.
If you don’t yet subscribe to this blog, I ask you to subscribe now. Let’s stay “on the same page” as I continue to publish thought-provoking and hopefully outside-the-box articles on a broad range of topics.
Networking Outside the Box
If you are not yet a member of Critical Thinking Outside the Box, my no-spam online social network, please join now. This social networking site is a place where you and I can share ideas and network with each other.
Set up your profile there and add me as a friend. That way you can contact me whenever you wish.
By starting discussions and participating in existing discussions on the forum, you’ll brand yourself as a leader. If you’d like to become a featured leader on the site and have me promote you there, send me a message and we’ll discuss the details.
Marketing Outside the Box
Online social networking and social media marketing are still very much in their infancy. We’ll see plenty of growth and change in 2009 and beyond. To market outside the box you’ll need to keep abreast of online and social marketing changes, and you’ll need to keep learning new skills.
One excellent training and support program that I highly recommend to learn and implement new marketing ideas is Affiliate University.
Founder Bill Hibbler is a successful Internet marketer and an excellent instructor. Bill along with Dr. Joe Vitale is co-author of Meet and Gr
The Affiliate University training program has ten modules, and more will be added in the future.
Additionally, I’m starting a marketing clinic to complement the Affiliate University curriculum and help you through the rough spots as you put what you learn to use.
Achieving Outside the Box
Setting and following through on goals require ongoing support from peers. Mastermind groups provide that support and have long been known to increase focus and speed movement towards achieving objectives.
Affiliate University will start you on the path to forming a mastermind group. After teaching you the basic concepts and mechanics of mastermind groups, their forum will help you connect with prospective members for your group. I will help too.
If you believe that you can benefit from one-on-one mentoring, I offer special consulting rates for my “inner circle”. See the bio and endorsements on my about page for information about my qualifications.
As usual, feel free to comment on this blog post or ask questions… And let’s have a great year!
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Dec
21
Brand Yourself and Market on Twitter
Filed Under Affiliate Marketing, Books, Home Based Business, Networking and Marketing Strategy, Social Media and Social Networking Sites | 22 Comments
What is Twitter?
Twitter may very well be the hottest online social media venue today. It’s a social network, micro-blog, instant messenger, mobile communications tool and giant party — all rolled into one site.
Twitter is a great branding and marketing resource with the potential to reach thousands of people. I myself am a very enthusiastic Twitter user.
Originally Twitter entries were status updates that answered the simple question, “What are you doing?”
Twitter has evolved over time, and members now post all sorts of short messages which we affectionately refer to as “tweets”.
How short is short?
There is a strict 140 character limit so members can tweet via text messaging wherever they happen to be at the time.
If you’re on Twitter and want people to “follow you”, write a comment below explaining briefly why you like Twitter and including your Twitter link.
Twitter Training
I found a three-hour course that fully answers the question, “What is Twitter?” and goes step-by-step through complete Twitter setup and usage.
There are also extensive interviews with Warren Whitlock and Deborah Micek, authors of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Affiliate University
The Twitter course is being offered by Affiliate University as a free sample of their social and search engine marketing training which was designed primarily for novice Internet marketers and more seasoned marketers who want to increase their skill set.
Affiliate marketing, referring customers to others’ websites in order to earn commissions, is a great way to develop multiple income streams, create passive residual income, and generate leads for nearly any type of business from mortgages and real estate to network marketing.
It isn’t very difficult to get started in affiliate marketing. Having your own website isn’t required, but if you have a website or blog, that’s a big plus.
Affiliate University teaches the necessary concepts and techniques in a structured and easy to follow format.
Founder Bill Hibbler is a successful Internet marketer and an excellent instructor. Bill along with Joe Vitale is co-author of Meet and Grow Rich: How to Easily Create and Operate Your Own “Mastermind” Group for Health, Wealth, and More
If you have experience with affiliate marketing, feel free to write a comment below and share your experiences.
In any case, enjoy the Twitter Course. It’s excellent, and there aren’t any strings attached.
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Dec
14
Online Social Networking Losing Its Edge?
Filed Under Networking and Marketing Strategy, News, Social Media and Social Networking Sites | 27 Comments
On a My Private Classroom private member conference call last week Diane Hochman reported a major downturn in the effectiveness of social media sites.
Diane pointed to social networking sites such as Facebook, micro-blogging sites such as Twitter and video sharing sites such as YouTube, but she inferred that all online social media were losing their edge.
Diane expressed concern that while top Web 2.0 and Internet marketing players like Mike Dillard and Frank Kern had successfully carved out huge niches and were earning millions, lower echelon marketers are hard pressed to compete with them, with the technical automate-everything gurus, and with the ever increasing online clutter of spammers and hackers.
Diane even went as far as to recommend that we focus on offline marketing.
I agree to some extent with Diane’s assessment. Certainly with most of the “low hanging fruit” gone and with the global recession in full force, a social marketing approach based on
- free information and training
- funded proposals
- back end upsell
- strong prospecting posture
- amassing and leveraging a large quantity of Facebook friends, Twitter followers, and YouTube videos
might not work as well as it did in the past and is probably not the best way to go. People are ultra-careful today about parting with money.
However, I do not believe than social media marketing is losing its edge.
Going forward social marketing will depend more upon investing long term in our relationships with the people we meet through online social networking and creative use of websites and a variety of social media.
We’ll adopt a go-giver posture, thinking about solving problems and giving more than we take, as much as we think about prospecting and the bottom line.
We’ll also rely on written content and SEO as much as we rely on social media and online social networking strategy.
And, just as Diane Hochman recommends, we’ll network and market offline too. We’ll get more personal with people.
We’ll be all around networkers and marketers… and fine compassionate human beings.
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Dec
7
10 Not Simple Success Strategies for 2009
Filed Under Best of 2008, Personal Development and Success, Social Media and Social Networking Sites | 12 Comments
More Critical Success Factors
This time last year I posted on my blog 10 Simple Success Strategies for 2008. My strategies for 2009 are net very simple, or in any case, they’re not easy.
We were already aware that the mortgage crisis would badly hurt American home owners and the real estate industry, but few people realized that the crisis would quickly snowball into a major global recession.
While I stand by last years recommendations and believe that they are valid today, I feel that I need to add new critical success factors to the mix for 2009.
- Be flexible. What worked in the past may no longer work in the present economy. You may have to make some tough personal or business choices going forward.
- Focus on your finances. Spend less. Earn more, even if it’s difficult, and even if you have to compromise and do something that’s less than perfect for you. Pay down your credit cards, even if you have to sell some belongings. That’s the advice Dave Ramsey gives in his excellent book, The Total Money Makeover.
- Be cautious and use common sense. I hate to sound like a broken phonograph record, but while it is important to earn more, don’t fall prey to someone else’s hedge against recession. Before you invest substantial time or money, read Home Based Businesses Don’t Work and The Darker Side of Funded Proposals.
- Persevere. I noticed this year how many people failed to follow through on important plans and prematurely abandoned their blogs and social media projects they had started. Perhaps in some of the cases they should have done more soul searching beforehand, but on the whole I think people get frustrated and quit before their work has a chance to bear fruit. If you think you might lack motivation or need encouragement, create a support system for yourself or work closely with a mentor to whom you can be accountable.
- Reach out multiple ways. Network with people online and offline using online business and social networking sites and your local Small Business Association, Chamber of Commerce or BNI. Besides my new social networking site and other Ning social networking sites, I strongly recommend Facebook, twitter and LinkedIn. Connect to me at all these sites and let me know how I might be able to help you. It might be useful to you to visit Social Networking vs. Advertising, especially if you have never before seen that post.
- Develop expertise that will serve you now and in the future. In The 80/20 Rule I wrote, “Expertise is a valuable asset when it comes to personal branding. As an expert you can teach and mentor others and differentiate yourself from your competition.” I went on to explain that with a medium amount of reading, studying and experimentation, you can learn more about a subject than 80% of other people.
- Smile and laugh as much as you can. Laughter is good for you and for the people around you.
- Prepare not only for the recession, but also for afterward. These tough economic times won’t last forever. Think how you might be able to position yourself down the road to profit from the many new possibilities which will emerge in a couple of years.
- Keep the faith. No matter how hard life gets, don’t give up hope. Persist as best you can and be ready to start over. Keep your eyes and ears open for opportunities.
- Subscribe to my blog if you’re not yet a subscriber. I have a lot planned, and we can face 2009 together.
Now it’s your turn to share your ideas. Please feel free to comment.
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Nov
30
Who Are We?
Filed Under Personal Development and Success | 15 Comments
Who Are We and What Makes Us Tick?
We subject ourselves to intelligence and personality tests so that we can understand ourselves, or so that others can evaluate us and learn who we are and what makes us tick.
I’ve taken my fair share of these exams over the years, and I suspect that you have as well.
While there is some value in IQ tests and personality testing, these tests don’t reveal what really makes us tick or indicate how we tend to deal with our work and all of life’s situations. Something is lacking in these familiar standardized examinations.
The Kolbe Concept®
Robin Kavall, an old friend from my chess tournament days and an accomplished actuary, recently introduced me to the marvelous work of Kathy Kolbe who developed the Kolbe Concept.
According to the Kolbe website:
The Kolbe Concept holds that creative instincts are the source of mental energy that drives people to take specific actions. This mental drive is separate and distinct from passive feeling and thoughts. Creative instincts are manifested in an innate pattern that determines an individual’s unique method of operation, or modus operandi (MO).
When we act in concert with our instincts, we have enormous energy and achieve high levels of performance.
While the cognitive part of our minds controls our thinking and the affective part controls our feeling, according to Kolbe our instincts manifest themselves through the conative part of our minds that controls our doing.
Some aspects of conation are drive, instinct, necessity, mental energy, innate force, and talents. Conative attributes, distinct from intelligence, attitudes, values and emotions, are not generally factored into standardized psychological testing.
The Kolbe A™ Index
Kathy Kolbe identified four universal instincts that shape the way we tackle life’s problems. Although these instincts cannot be directly measured, they can be inferred by examining our behaviors.
The Kolbe A Index characterizes and helps us understand our behaviors that pertain to the four classes of action that correspond to our fundamental instincts:
- Fact Finder - how we gather and share information, i.e., simplify, explain or specify
- Follow Thru - how we arrange and design, i.e., adapt, maintain or systematize
- Quick Start - how we deal with risk and uncertainty, i.e., stabilize, modify or improvise
- Implementor - how we handle space and tangible things, i.e., imagine, restore, or build
All the terms used here have specific well-defined and clearly explained meanings within Kathy Kolbe’s system.
The Kolbe A™ Index Illustrated
My own Kolbe A Index is: specify, maintain, improvise and imagine. Here’s the overall summary of my index and what makes me tick:
Your Kolbe A™ Index result shows you are excellent at coming up with unique strategies, prioritizing opportunities, and dealing with the unknowns in complex problems. You are the go-to person when elaborate projects are in trouble.
You may access my Kolbe A Index results to get a clearer picture of what the index is, how it’s reported and what my MO is.
Learn More about the Kolbe A™ Index
In this article, I only scratch the surface of understanding of the Kolbe Index and its enormous value. Extensive information about other Kolbe tests and how all Kolbe testing can help us to maximize our potential and personal fulfillment is available at the Kolbe website.
You comments and feedback are welcome.
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Nov
23
I wasn’t sure what to expect when I began to blog. I had lots of great reasons for blogging, so I just got started and hoped for the best.
As Mike Litman says, “You don’t have to get it right. You just have to get it going.”
I did do some keyword research before choosing a main topic and a domain name. I chose as my main keywords online social networking and made them the name of my blog.
In hindsight I see that I could have easily taken on keywords that were more competitive. Fortunately I realized before too long that I could venture off topic and rank well in the search engines on keywords other than my primary ones.
Content Attracts Traffic
Online marketing begins with content and traffic. A site needs to communicate with and pre-sell visitors and then ultimately monetize, i.e. sell them, and content is the catalyst.
One article I wrote about the Spider Web Marketing System has attracted more than 4,000 visits and one on Ad Surf Daily more than 5,000. The content in these two blog posts plus the content in the many comments they received drove them to the top of the search engines.
Overall my blog has received about 12,000 visits from approximately 5,000 keyword combinations making me a big believer in the power of content to draw substantial search engine traffic.
Blogs Are Problematic
Blogs are great for ongoing conversation with readers. However, their reverse chronological orientation makes it easy for visitors to access only the newest content. Older content becomes obscured. Bloggers attempt to compensate with extensive cataloging and liberal use of cross-linking — look at my blog’s sidebars — but this problem is never totally mitigated.
Traditional websites on the other hand are great for organizing and presenting large amounts of information. Their hierarchical orientation aided by site maps and cross-linking make it easy for visitors to access the most important and relevant content.
The Best of Both Worlds
The best way to market is to build a conventional website with a blog embedded in the site to communicate with visitors and customers.
This marketing idea works equally well for small businesses and large ones. I will be taking this direction for myself as I continue to develop my own web presence.
Conceptual and Technical Challenges
Starting a blog is easy in many ways. Blogger, for example, allows a novice to get up and going in a jiffy. Simply create an account, choose a theme and start writing. That’s it.
Building a marketing website is much more involved, both conceptually and technically, creating a major obstacle for the typical entrepreneur.
Faced with this obstacle most small business owners either
- do nothing
- opt for a simplistic small business website that resembles a big business card
- rent of buy an expensive template to build a second-rate small business website that doesn’t get any traffic
- hire an expensive web developer to build their second-rates mall business website for them
If they’re lucky they find somebody good, but the average web developer doesn’t understand marketing. I’m sure that what I’m saying will ring true for some readers.
My Recent Discovery
What we’re discussing isn’t new to me. I’ve been thinking about regular websites vis-à-vis blogs and conceptual and technical issues surrounding them for a number of months.
This past week I happened to listen to a conference call introducing a service that I knew existed but that had never managed to grab my attention. I listened for nearly 90 minutes as Ken Evoy explained how he arrived at his Internet business solution, Site Build It!, how it worked and why. He dealt with the blog vs. build issue as well. I was impressed by what I heard.
Here’s what I’ve learned so far:
- Site Build It! costs $299 per year — everything included. No high price template. No expensive consultant.
- SBI! makes online business do-able by hiding all the technical issues and structuring the conceptual ones. The process is simplified to such a degree that success (i.e. profits, not the mere presence of a website) can be achieved — with serious effort — even by a motivated beginner. The 80/20 Rule still applies — of course — but why shouldn’t the lives of the 20% be made easier?
- Online profits require more than just having an online business card or a collection of Web pages. The SBI! service appears to include the tools and the proven process required to build a long-term, profitable e-business.
- SBI! is more than just a “site builder.” There’s no need to worry about separate hosting, a separate keyword research tool, integrating autoresponders, etc.
- There’s also no need to know anything upfront about building a website. The tedious, “under-the-hood” stuff is handled automatically.
- The SBI! service helps clients to design a profitable business, before they jump into building their sites. For beginners, the learning curve will be shorter and they bypass show-stopping errors.
- The Action Guide presents a step-by-step process in both written and video formats. The most successful site owners are the ones who follow the guide and don’t get sidetracked. They don’t have to guess at what to do next, since the guided approach helps them reach their goals. Continuous mentoring via the Action Guide and online help is always available.
- A keyword brainstorming and research tool helps verify that a site concept has acceptable profit potential, saving site owners from making a common fatal error. The SBI! service helps to find topics related to the site owner’s niche that will pull in traffic and generate income.
- SBI! provides fully customizable, easy-to-use templates (this page shows a range of styles).
- The SBI! service includes domain name analysis, optimization, and registration, as well as fast and reliable website hosting.
- Unlimited customer support and forums that are supposedly friendly and helpful are major selling points for me personally.
- There’s a no-risk, 30-day money back guarantee.
In Conclusion
I can see the Site Build It! service helping both existing small business owners and would-be entrepreneurs reach their online marketing objectives. My only caveat is that sufficient internal motivation is a necessary prerequisite for success.
If you find that building your website is not “your cup of tea”, please get help or exercise the 30-day refund option. Don’t waste your money.
Now it’s your turn. Feel free to share your small business website experiences.
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Nov
16
Which is Better Job or Business?
Filed Under Best of 2008, Personal Development and Success | 23 Comments
A Brief Historical Note
I’m old enough to remember when the norm in the America was to work 40 years for a corporation and retire at age 65 with Social Security benefits and a company pension. I grew up with such an expectation.
Technology and economics reshaped the workplace during the last part of the 20th century, and nowadays people will necessarily change jobs a number of times during their careers and receive little or no employer help along the way meeting their long term financial objectives.
Employment relationships are severed with little reluctance by either party. Employees have become a commodity. Both job security and employee loyalty are very much relics of the past.
It is certainly difficult to assert that business is risky but that jobs are risk free, especially during troubled financial times like these. People in all sectors of the economy are losing their jobs, and unemployment will get much worse before it gets any better.
Robert Kiyosaki Revisited
Robert Kiyosaki, author of Rich Dad, Poor Dad and Cashflow Quadrant, compares four different ways to generate income:
- Job - You work for an employer. You earn income by selling your limited time. You’re overtaxed by the government. You may however acquire valuable skills and receive access to affordable health insurance.
- Self-Employment - You own your job and must work very hard. You receive tax breaks but still earn your income by selling your limited time. You pay in full for your health insurance. You have some autonomy but must nevertheless satisfy your clients’ demands.
- Business - You own a system, and you leverage other people’s time and various resources at your disposal such as the Internet. You work hard, but you essentially earn your income by selling other people’s time. Since you’re not selling your limited time, your income potential is unlimited. Many types of business are very risky, but there are others that are not very risky at all. Businesses have many tax advantages.
- Investing - You own assets that are called investments. You earn income from these investments. Knowledgeable investors use insurance such as stock options to manage and eliminate the risk of investing. They also achieve the most favorable tax treatment for their income.
Where Theory and Practice Intersect
It doesn’t take a rocket scientist to understand that business and investing income are much superior to job and self-employment income — all other things being equal — and having a business and investing mindset is a wonderful personal asset.
Yet there’s a catch.
Most people are not in a position initially to rely either on business or investing to provide the income that they need for life’s basics. Some people may not have the wherewithal now or ever to make a business or investing work for them.
Jobs or self-employment provide immediate income for food, clothing and shelter. In that sense they can be a good thing.
If you have a job and the right mindset, you can use the base of income afforded by your job as a springboard to future business and investing. You’ll seek ways to develop new business, and you’ll use part of your paycheck and business proceeds to buy income producing assets.
Your progress might be slow at first, but it will accelerate over time as your results are compounded.
My Change of Heart
I used to put down jobs saying that J.O.B. stood for “just over broke”. While there’s much truth in that, I believe today that I was stuck in all-or-nothing thinking.
So don’t you think job or business. Think job and business, or whatever makes sense.
Your comments and input are invited.
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Nov
9
On my Critical Thinking Outside the Box social networking site, Stacey Chadwell posed the question, How do you maintain focus?
On this first anniversary of my Online Social Networking blog, Stacey’s question caused me to think and take stock.
I imagine that many blogs launched last year have long since been abandoned. How is it that I maintained my focus over the past year while many other new bloggers did not?
It has been suggested that FOCUS stands for “follow one course until successful”.
While this representation is simplistic, it is nevertheless more true than not. To accomplish something substantial, some degree of obsession and narrow focus is a prerequisite for success.
Revisiting the Ultimate Success Secret
As I indicated in Critical Success Factors, I take my cue from The Ultimate Secret to Getting Absolutely Everything You Want by Mike Hernacki in which he wrote:
“In order to accomplish something, you must know what you want and be willing to do whatever it takes to accomplish it.”
In other words, focus arises from intention and is maintained through commitment.
This principle is the key to sustaining focus and achieving eventual success.
To demonstrate my commitment, I was willing to:
- blog for months before seeing tangible results
- ignore doubts expressed by friends and family
- read books about blogging and search engine optimization
- mastermind with other bloggers to get their opinions
- experiment, learn from my mistakes and backtrack as needed
- put some of my other objectives on hold
Today I have more than 100 regular readers and receive thousands of visitors to my blog each month. My articles have been featured on top news sites.
I have a Google PageRank of 3 and high search engine rankings for lots of keywords that I researched and targeted.
I was willing to do what many others were not and was able to maintain my focus throughout the year.
Planning the Next Year
During the next twelve months I would like to take my blog to the next level, for sure.
However, I plan to apply the same kind of commitment and narrow focus to new projects such as developing my new Ning social networking site and mastering the intricacies of web analytics.
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