Larry BraunerSeven years ago in November 2003, I began my online networking exploration on Ryze, a new social web site which was, along with LinkedIn, one of the first social networking and business networking sites.

It wasn’t until 2006, after I’d already joined a number of additional social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs, explained by Darren Rouse in his video which I embedded in Not Ready for Social Media Marketing.

Third BlogiversaryI launched this blog, Online Social Networking, in November 2007, and yes, I am celebrating my third blogiversary. :-D

In Social Media One Bite at a Time and 7 Tips for Winning the Social Media Marathon, I discuss the social media mindset and some of the social media strategies I’ve found very helpful.

Building My Social Media and Web Presence

Here is a list of my 10 top strategies for building my social media and web presence:

  1. Partnership - Building relationships though blogging, online social networking and social bookmarking sites.
  2. Content - Writing and publishing well thought-out and occasionally useful articles on my two blogs.
  3. Search Engine Optimization - Ongoing keyword research and SEO. 50% of all my web site traffic comes directly from search engines.
  4. Diversification - Creating a presence on diverse social media sites and cultivating diverse web site traffic sources.
  5. Innovation - Experimenting with many ideas, some work out and others flop, while resisting any urges to follow the crowd.
  6. Boldness - Haven’t been afraid to test the limits of social websites and social media strategies. Twitter removed @larrybrauner from their search results, Sphinn terminated my account, and Facebook sends me sweet little love messages when I become more ambitious than they like. All I can say is, “C’est la vie.” Meekness isn’t a good quality in a marketer.
  7. Planning - Always researching and frequently reevaluating and refining my web marketing and branding plan. Flexibility must accompany social media and web marketing planning.
  8. Attitude - Persevering, staying upbeat and focusing, even when I didn’t feel like it, such as when my Dad passed away last year, or when my search engine traffic dipped during this past summer.
  9. Tools - Taking advantage of a variety of social media, SEO and web analytics tools.
  10. Widgets - Integrating social media with my blogs through using website widgets.

Thank you for partnering with me and helping me all these years with my social media and web marketing efforts. :-D

Share Your Social Media Strategies

What are your most successful strategies for building your social media and web presence?

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10 Responses to “10 Keys to Building a Social Media and Web Presence”

  1. Leonard Sipes on November 5th, 2010 1:44 pm

    Hi Larry: Ever wonder why social media sites will post everything possible involving poor taste while at the same time rejecting socially responsible articles as spam? I guess that means that if you interact often, you’re fine regardless as to content. Post something “responsible” and not interact-well, that seems to be spam. Strange world.

  2. Larry Brauner on November 5th, 2010 2:12 pm

    Leonard, it has little to do with taste.

    Posting ones own stuff exclusively to social bookmarking sites is spam.

    Using hashtags aggressively on Twitter is also spam.

    Requesting to be friends on Facebook with people one doesn’t know is against Facebook policy.

  3. steffy on November 5th, 2010 2:18 pm

    Happy blogiversary! Also, congrats on coming up with a cool new word! Haha!

    Is that list by importance? Personally, I think content is king especially since you mentioned that spam is a huge issue including adding people that you don’t know. If you have great content, people will come to you.

  4. Leora Wenger on November 5th, 2010 2:58 pm

    Mazel tov on the 3 years, Larry. You are a good teacher, and best of all, you really interact with the people you meet via social media. Now, why can’t we get 95% of the other folks to do that…

    “such as when my Dad passed away last year” - I’m sorry to read that. Yes, life is tough and has some terribly sad moments.

  5. Christine on November 5th, 2010 3:15 pm

    Larry

    I know there are different services or apps out there that when you post to your blog, for instance, will also distribute to your FB, etc.

    Do you have one you would recommend?

  6. Larry Brauner on November 5th, 2010 3:55 pm

    @Steffy Sorry, but I didn’t make up the term blogiversary. Wish I had.

    As far as content is concerned, I believe it’s extremely important, and quality relevant is a pre-requisite for online success. However, content is no longer king; relationships are king.

    Even the search engines, which love content, rely on relational data to determine the authority and relevance of indexed content.

    Relationships sell more effectively than mere content. Furthermore, relationships give more meaning to everything.

    So while I place a high value on content, and people seem to like my content, I place an even higher value on relationship.

    @Leora Thank you.

    @Christine Ping.fm is great for syndicating your content, but I don’t use it much, since I like to tailor my post to each social media site.

  7. Shari Weiss on November 7th, 2010 12:48 pm

    Larry, you are an inspiration and a very, very, very valuable partner. I hadn’t known about your father’s passing and I know what a profound effect that can have. I’m certain that the great leadership you are providing for so many people, though, is making him very proud of you.

    Yesterday at a journalism conference I heard it said yet again how truly exciting these times are BECAUSE we are inventing as we go along — which reinforces the importance of of innovation and perseverance and mutual support.

    Thanks for all that you do, and please do keep it up.

  8. Faby on November 7th, 2010 7:04 pm

    Sure, partnership is the most important strategy. Hope I will be a good partner too.

  9. andy on July 17th, 2011 4:00 am

    Larry, you hit the nail right on the head with your thoughts. The combination of good content with the development of relationships is so important.
    In internet marketing it is not the size of the list that is important rather the relationship you have with the list.
    Good stuff.

  10. Greg on October 10th, 2011 9:37 am

    I think of primary importance in any web marketing venture is focus. It is so easy to become distracted by the latest shiny new idea that is going to make you your own online fortune.

    I have tried to stick to one proven method and then get good at it. In the past i have fluttered from one web marketing idea to another, like some kind of marketing butterfly. Of course we should all keep an eye on new innovations and be prepared to rethink our strategy, but it is important to stick with one strategy long enough for us to know if it will work for us or not.

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