More Critical Success Factors
This time last year I posted on my blog 10 Simple Success Strategies for 2008. My strategies for 2009 are net very simple, or in any case, they’re not easy.
We were already aware that the mortgage crisis would badly hurt American home owners and the real estate industry, but few people realized that the crisis would quickly snowball into a major global recession.
While I stand by last years recommendations and believe that they are valid today, I feel that I need to add new critical success factors to the mix for 2009.
- Be flexible. What worked in the past may no longer work in the present economy. You may have to make some tough personal or business choices going forward.
- Focus on your finances. Spend less. Earn more, even if it’s difficult, and even if you have to compromise and do something that’s less than perfect for you. Pay down your credit cards, even if you have to sell some belongings. That’s the advice Dave Ramsey gives in his excellent book, The Total Money Makeover.
- Be cautious and use common sense. I hate to sound like a broken phonograph record, but while it is important to earn more, don’t fall prey to someone else’s hedge against recession. Before you invest substantial time or money, read Home Based Businesses Don’t Work and The Darker Side of Funded Proposals.
- Persevere. I noticed this year how many people failed to follow through on important plans and prematurely abandoned their blogs and social media projects they had started. Perhaps in some of the cases they should have done more soul searching beforehand, but on the whole I think people get frustrated and quit before their work has a chance to bear fruit. If you think you might lack motivation or need encouragement, create a support system for yourself or work closely with a mentor to whom you can be accountable.
- Reach out multiple ways. Network with people online and offline using online business and social networking sites and your local Small Business Association, Chamber of Commerce or BNI. Besides my new social networking site and other Ning social networking sites, I strongly recommend Facebook, twitter and LinkedIn. Connect to me at all these sites and let me know how I might be able to help you. It might be useful to you to visit Social Networking vs. Advertising, especially if you have never before seen that post.
- Develop expertise that will serve you now and in the future. In The 80/20 Rule I wrote, “Expertise is a valuable asset when it comes to personal branding. As an expert you can teach and mentor others and differentiate yourself from your competition.” I went on to explain that with a medium amount of reading, studying and experimentation, you can learn more about a subject than 80% of other people.
- Smile and laugh as much as you can. Laughter is good for you and for the people around you.
- Prepare not only for the recession, but also for afterward. These tough economic times won’t last forever. Think how you might be able to position yourself down the road to profit from the many new possibilities which will emerge in a couple of years.
- Keep the faith. No matter how hard life gets, don’t give up hope. Persist as best you can and be ready to start over. Keep your eyes and ears open for opportunities.
- Subscribe to my blog if you’re not yet a subscriber. I have a lot planned, and we can face 2009 together.
Now it’s your turn to share your ideas. Please feel free to comment.
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