The process is still fresh in my mind, so I thought it would be worthwhile to share a bit of my thinking about the Twitter part of it with you. I prefer to leave Facebook for another time, as I haven’t discussed Twitter with you in quite a while.
Here then are ten Twitter social media marketing ideas for you to consider when you set up a new Twitter business account:
- Write Your Twitter Business Bio - Write a bio that is pleasant and easy to read. Use your principal keyword phrases so people searching for them can find your Twitter business profile. Appending your own personal Twitter @username will be appreciated by your visitors. For an example of this, please see @WelkinCapital.
- Your Twitter Profile Link - Link to your website or blog. However, if you don’t have a website, or your website isn’t ready to receive visitors, consider using your LinkedIn profile or Facebook page instead. In any case, for best results, the page you link to should be relevant and well-designed – absolutely not a sales pitch.
- Your Twitter Profile Picture - It makes sense on a business profile to use your organization’s logo. If you don’t have a logo, get somebody to help you create it.
- Tweet Before You Follow - Add half a dozen well-thought-out tweets to your business account before you start following other users from it and before you start promoting it. Otherwise, you might look like a spammer, and that would be awful.
- Feather the Nest - Follow the new business profile from your own personal account and ask your colleagues to do the same. Visitors will feel more comfortable following it if a few others have led the way.
- Update Your Personal Twitter Bio - Since Welkin is in the real estate industry, I added “real estate” to my @larrybrauner bio. This will attract real estate oriented followers to my profile who will then learn about Welkin when I retweet Welkin updates. Use this strategy if it makes sense for you.
- Promote Your Twitter Business Profile - Place links or widgets on your website, blog, social networking sites, etc.
- Follow Targeted Twitter Users - Target Twitter users using Twitter Grader search, Twellow categories and Listorious Twitter lists, in that order. If you follow relevant people, and your Twitter profile is set up properly, most will follow you back.
- Follow Back Relevant Users - Many Twitter users will follow you. Follow back those who are relevant. Ignore those who aren’t. They will unfollow you before long. Block obvious spammers.
- Influence - Use your personal Twitter and other social media influence whenever feasible to support your Twitter business account.
I hope you will find these Twitter tips helpful as you set up your new Twitter business account or enhance an existing account.
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