Larry BraunerI launched @WelkinCapital and a Facebook page for Welkin Capital Group, a top broker of residential and commercial mortgage loans, located in New York City.

The process is still fresh in my mind, so I thought it would be worthwhile to share a bit of my thinking about the Twitter part of it with you. I prefer to leave Facebook for another time, as I haven’t discussed Twitter with you in quite a while.

Twitter Lists
Here then are ten Twitter social media marketing ideas for you to consider when you set up a new Twitter business account:

  1. Write Your Twitter Business Bio - Write a bio that is pleasant and easy to read. Use your principal keyword phrases so people searching for them can find your Twitter business profile. Appending your own personal Twitter @username will be appreciated by your visitors. For an example of this, please see @WelkinCapital.
  2. Your Twitter Profile Link - Link to your website or blog. However, if you don’t have a website, or your website isn’t ready to receive visitors, consider using your LinkedIn profile or Facebook page instead. In any case, for best results, the page you link to should be relevant and well-designed – absolutely not a sales pitch.
  3. Your Twitter Profile Picture - It makes sense on a business profile to use your organization’s logo. If you don’t have a logo, get somebody to help you create it.
  4. Tweet Before You Follow - Add half a dozen well-thought-out tweets to your business account before you start following other users from it and before you start promoting it. Otherwise, you might look like a spammer, and that would be awful.
  5. Feather the Nest - Follow the new business profile from your own personal account and ask your colleagues to do the same. Visitors will feel more comfortable following it if a few others have led the way.
  6. Update Your Personal Twitter Bio - Since Welkin is in the real estate industry, I added “real estate” to my @larrybrauner bio. This will attract real estate oriented followers to my profile who will then learn about Welkin when I retweet Welkin updates. Use this strategy if it makes sense for you.
  7. Promote Your Twitter Business Profile - Place links or widgets on your website, blog, social networking sites, etc.
  8. Follow Targeted Twitter Users - Target Twitter users using Twitter Grader search, Twellow categories and Listorious Twitter lists, in that order. If you follow relevant people, and your Twitter profile is set up properly, most will follow you back.
  9. Follow Back Relevant Users - Many Twitter users will follow you. Follow back those who are relevant. Ignore those who aren’t. They will unfollow you before long. Block obvious spammers.
  10. Influence - Use your personal Twitter and other social media  influence whenever feasible to support your Twitter business account.

I hope you will find these Twitter tips helpful as you set up your new Twitter business account or enhance an existing account.

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15 Responses to “10 Simple Ideas for Setting Up a New Twitter Business Account”

  1. NAVACoaches on June 7th, 2010 6:44 am

    Larry, thank you for this list. I just love numbered lists of critical steps to take. Twitter can be a little ominous and I appreciate your tips. Another one that I am interested in refining is LinkedIn. Do you have any plans to do a 10 tips for LinkedIn?


  2. Luxury Home Loans for Foreign Nationals on June 7th, 2010 8:04 am

    Larry, What I like about your blog is that your suggestions are so actionable.

    What I don’t like about your blog is that your suggestions are so actionable, I never get to read your blog straight through in one sitting.

    Somewhere between suggestions #1-3, I’m off trying to implement one of your suggestions.

    Then I work my way back and before I getting too far into your blog, and I’m off again implementing another suggestion.

    So I’m suggesting that for people like me, every once in a while you propose a complete list of only one suggestion. One tip, that’s it!

    I think that would help me read your blog straight through without having to return to it again and again.

    Anyway, keep up the good work.

    Jack Goldenberg

  3. Larry Brauner on June 7th, 2010 9:48 am

    @Kim Let me suggest to you Understanding, Leveraging & Maximizing LinkedIn by Neal Schaffer.

    @Jack Top 10 lists are more popular than top 1 lists. :)

  4. Nick Grimshawe on June 7th, 2010 11:30 am

    Hi Larry,

    Thank you, your timing couldn’t have been better. My personal twitter account is full and I had completely forgotten that I could setup a business account. The tips will certainly help me through the process.

    Nick Grimshawe

  5. Larry Brauner on June 7th, 2010 7:40 pm


    Your Twitter account isn’t really full. You just need to unfollow some of the people who aren’t following you back.

  6. Christopher Decker on June 8th, 2010 9:57 am


    Thank you so much for these tips. I am actually in the process of doing some freelance work where the potential to set up a business account exists.

    Keep up the great work!


  7. Comedy Plus on June 8th, 2010 11:18 am

    Hi Larry - I just wanted to say that I enjoyed your two comments on First Door on the Left this morning. Very well put and right on the money.

    Have a terrific day.

    Sandee :)

  8. treza on June 29th, 2010 3:40 am

    Hey Friends. Good News! Through Spoken Twitter you can update your Twitter status from phone for free. Voice tweets sent from Spoken Twitter are updated on your Twitter ID, within a few seconds. There many features for Spoken Twitter like you can retweet, reply or delete a message from your phone itself while listening to the tweets. There isn’t a limit of 140 characters of text and internet connection not required. You can tweet in any language.

  9. Enterprise Social Media Integration on July 11th, 2010 6:38 pm

    […] public will differ drastically from those with employees or potential customers. Therefore, sharing Twitter accounts, Facebook pages or other social media channels among units will rarely make […]

  10. Social Convergence and the Enterprise at NYU on July 21 on July 18th, 2010 12:20 am

    […] roundtable moderator, and my topic is: “How Should the Enterprise Be Integrated on Facebook, Twitter, LinkedIn and Other Social […]

  11. Kanute Fleming on April 8th, 2011 2:23 pm

    Thanks Larry,

    For this very clear, useful and comprehensive post! I haven’t a Twitter business account yet (in fact I wasn’t aware of the possibility), but certainly I will create one and try it out.

    Thanks again,

  12. Pigmentation Cream on April 14th, 2011 4:20 am

    Larry this is a great tutorial for newbies… Mind if I’d like to add something just for an update?

    -When following some targets, check the latest tweet if it is very recent, look for “influencers” but do not follow them; look for their followers, as much as possible do not tweet like a hungry bird, followers sometimes “unfollow” hyper accounts.-

    Thought to add some pointers in here.

  13. Harry "The Sunrise Clock Guy" on April 27th, 2011 11:16 am

    Hey Larry thanks for the great “Tweet Tips”. Twitter is still actually pretty new to me, yes I was late to get on board the Tweet-Train but these tips have definitely given me a social boost!


    Harry Klitza

  14. Debt Management on June 3rd, 2011 6:29 am

    I love this checklist on the best techniques on how to properly leverage Twitter into a business. Social networking is definitely one of the best ways to promote almost any kind of business these days.

  15. Rabecca on October 14th, 2011 4:38 pm

    Yup! Doing this, following relevant Tweeters and Most are following me back… They are also liking my updates :)

    [Link removed from comment at the request of @Innvio because they realized that they has spammed this blog!]

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