Larry BraunerBusiness networking sites enable you to make business connections, and through their networking and marketing tools, business networks also facilitate personal branding and online business marketing.

This article discusses features of Ning networks. However, many Ning features are also available on other business networking sites like LinkedIn and Facebook.

Ning Social NetworksThe following are 10 facilities of Ning networks that used in concert will help you build a powerful personal brand and effectively market your business:

  1. Your Ning Profile - Your profile is your mini web page on social and business networks. It ought to portray you in the best possible light as explained in How Important is Making a Good First Impression Online? Therefore, carefully complete your profile info and include a smart looking personal photo. It boggles my mind the number of networkers who barely fill in their network profiles. For an example of a simple complete profile, view mine at the Small Business Network.
  2. Business Networking - The single best way to network both offline and online is to check people out and ask them to tell you more about themselves. Never spam them! The Skinny on Networking by Jim Randel is a brief and excellent business networking guide.
  3. Blogs - Using blogs, you publicly express your views, stake claims to keywords and interact with readers via comments. When you blog on Ning networks, readers on-site don’t have far to go to find your posts, and because your content is aggregated by search engines with related content on the site, it’s easier for you and others to rank well on top keywords. To succeed blogging, post original search engine optimized articles that link to off-site and on-site sources. Don’t post snippets and don’t post articles that read like ads.
  4. Discussions - Discussion forums encourage people to share ideas in response to a simple question or statement. You can use discussions to get conversations going without writing whole articles. Be creative.
  5. Groups - Used correctly, groups are the most powerful branding and marketing tool on Ning networks. Group owners build communities and engage members through both discussions and newsletters — a bit like Facebook pages and Facebook groups combined. Before starting a Ning group, be ready to recruit off-site colleagues and use blogs and discussions to attract site members. I notice many starting groups and waiting for people to join with limited or no success.
  6. Events - Offline and online events are mini calls to action that can build and sustain momentum. Ning allows you to post events and members to respond. Share your events both on-site and off-site for optimal results.
  7. Comments - Your participation through commenting on others’ content and joining in conversations has a strong branding effect. People can get to know you through your comments. You have lots of time to compose your comments. Use that time wisely!
  8. Embedded Videos - Videos add a valuable dimension to your content on Ning and off Ning, as well. With a little practice you can quickly embed them in your blogs and discussions.
  9. Uploaded Photos - A picture is worth a thousand words. Upload pictures and label them so that people can appreciate them.
  10. Status Updates - Status updates are still a half-baked Ning feature, but use them anyway, since you never know who might be reading them.

I created and moderate the Small Business Network Ning site, Open Networking and Lifetime Learning for Small Business Owners and Their Clientele. Please join me there.

I also moderate a group at the My Linking Power Forum Ning network, It’s About Linking Power!

If you’re new to this blog, I invite you to subscribe. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: , , , , , , , ,


If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: 10 Ways to Brand and Market on Ning Networks

8 Responses to “10 Ways to Brand and Market on Ning Networks”

  1. Prabhmeet Singh on September 19th, 2010 11:58 pm

    Like to read more articles on social networking. Keep the good work going!

  2. Music Games for Kids on September 20th, 2010 9:12 am

    Excellent refresher, Larry — I think you have captured all the main factors in this succinct post. The “single best way to do networking is to check people out and ask them to tell you about themselves” — that’s very nicely and helpfully put. Of course, your principles generalize well beyond Ning and apply pretty well across the spectrum of social networks, since most of them are structured and work similarly.



  3. robyn kieseker on September 30th, 2010 7:05 am

    Since Ning has changed, I can’t get into my accounts and have to keep rejoining every time I want to get into one. I have about 10 or more I am with. Do you know why this is the case? Very annoying.

  4. Larry Brauner on October 2nd, 2010 9:46 pm


    Please read Ning Sign-Up Glitch Work Around for the solution.

  5. Larry Brauner on October 2nd, 2010 10:12 pm

    There is a possibility, Robyn, that you were banned for spam by one of the Ning networks, in which case Ning won’t knowingly let you into any of the Ning networks.

  6. Kristy on October 11th, 2010 8:46 pm

    Thanks for the great tips. I am a member of several Ning sites and after reading this I know for sure I have not been utilizing them to my best advantage for networking. And the tip I like the most is to ask people about themselves. That is such a genuine way to build relationships.

  7. Larry Brauner on October 11th, 2010 9:43 pm

    It is Kristy, and it’s the right way both offline and online.

  8. 16 Tips for Using Ning Social Networking Sites | Online Social Networking on January 31st, 2011 1:12 am

    […] Ning social networking sites are easier to navigate and operate than those of Facebook or LinkedIn. However, while mastering […]

Leave a Reply