Larry Brauner

This is my final blog post for 2008. I have enjoyed our interaction this past year.

Thank you. I learned a lot.

I look forward to more give and take in 2009.

Thinking Outside the Box

In 10 Not Simple Success Strategies for 2009 I stated, “What worked in the past may no longer work in the present economy. You may have to make some tough personal or business choices going forward.”

Thinking Outside the BoxTo succeed in 2009 we need to be flexible and to think outside the box. According to Wikipedia, thinking outside the box is “to think differently, unconventionally, from a new perspective. This phrase often refers to novel, creative and smart thinking“.

I hope to help you think outside the box and navigate through some of the challenges and choices that lie ahead.

If you don’t yet subscribe to this blog, I ask you to subscribe now. Let’s stay “on the same page” as I continue to publish thought-provoking and hopefully outside-the-box articles on a broad range of topics.

Networking Outside the Box

If you are not yet a member of Critical Thinking Outside the Box, my no-spam online social network, please join now. This social networking site is a place where you and I can share ideas and network with each other.

Set up your profile there and add me as a friend. That way you can contact me whenever you wish.

By starting discussions and participating in existing discussions on the forum, you’ll brand yourself as a leader. If you’d like to become a featured leader on the site and have me promote you there, send me a message and we’ll discuss the details.

Marketing Outside the Box

Online social networking and social media marketing are still very much in their infancy. We’ll see plenty of growth and change in 2009 and beyond. To market outside the box you’ll need to keep abreast of online and social marketing changes, and you’ll need to keep learning new skills.

Affiliate University Marketing TrainingOne excellent training and support program that I highly recommend to learn and implement new marketing ideas is Affiliate University.

Founder Bill Hibbler is a successful Internet marketer and an excellent instructor. Bill along with Dr. Joe Vitale is co-author of Meet and Grow Rich: How to Easily Create and Operate Your Own “Mastermind” Group for Health, Wealth, and More.

The Affiliate University training program has ten modules, and more will be added in the future.

Additionally, I’m starting a marketing clinic to complement the Affiliate University curriculum and help you through the rough spots as you put what you learn to use.

Achieving Outside the Box

Setting and following through on goals require ongoing support from peers. Mastermind groups provide that support and have long been known to increase focus and speed movement towards achieving objectives.

Affiliate University will start you on the path to forming a mastermind group. After teaching you the basic concepts and mechanics of mastermind groups, their forum will help you connect with prospective members for your group. I will help too.

If you believe that you can benefit from one-on-one mentoring, I offer special consulting rates for my “inner circle”. See the bio and endorsements on my about page for information about my qualifications.

As usual, feel free to comment on this blog post or ask questions… And let’s have a great year!

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

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Larry Brauner

What is Twitter?

Twitter may very well be the hottest online social media venue today. It’s a social network, micro-blog, instant messenger, mobile communications tool and giant party — all rolled into one site.

Twitter is a great branding and marketing resource with the potential to reach thousands of people. I myself am a very enthusiastic Twitter user.

Originally Twitter entries were status updates that answered the simple question, “What are you doing?”

Twitter has evolved over time, and members now post all sorts of short messages which we affectionately refer to as “tweets”.

How short is short?

There is a strict 140 character limit so members can tweet via text messaging wherever they happen to be at the time.

If you’re on Twitter and want people to “follow you”, write a comment below explaining briefly why you like Twitter and including your Twitter link.

Twitter Training

I found a three-hour course that fully answers the question, “What is Twitter?” and goes step-by-step through complete Twitter setup and usage.

There are also extensive interviews with Warren Whitlock and Deborah Micek, authors of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online, who provide many useful Twitter tips.

Affiliate University

The Twitter course is being offered by Affiliate University as a free sample of their social and search engine marketing training which was designed primarily for novice Internet marketers and more seasoned marketers who want to increase their skill set.

Affiliate marketing, referring customers to others’ websites in order to earn commissions, is a great way to develop multiple income streams, create passive residual income, and generate leads for nearly any type of business from mortgages and real estate to network marketing.

It isn’t very difficult to get started in affiliate marketing. Having your own website isn’t required, but if you have a website or blog, that’s a big plus.

Affiliate University teaches the necessary concepts and techniques in a structured and easy to follow format.

Founder Bill Hibbler is a successful Internet marketer and an excellent instructor. Bill along with Joe Vitale is co-author of Meet and Grow Rich: How to Easily Create and Operate Your Own “Mastermind” Group for Health, Wealth, and More.

If you have experience with affiliate marketing, feel free to write a comment below and share your experiences.

In any case, enjoy the Twitter Course. It’s excellent, and there aren’t any strings attached.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web.

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Larry Brauner

On a My Private Classroom private member conference call last week Diane Hochman reported a major downturn in the effectiveness of social media sites.

Diane pointed to social networking sites such as Facebook, micro-blogging sites such as Twitter and video sharing sites such as YouTube, but she inferred that all online social media were losing their edge.

Diane expressed concern that while top Web 2.0 and Internet marketing players like Mike Dillard and Frank Kern had successfully carved out huge niches and were earning millions, lower echelon marketers are hard pressed to compete with them, with the technical automate-everything gurus, and with the ever increasing online clutter of spammers and hackers.

Diane even went as far as to recommend that we focus on offline marketing.

I agree to some extent with Diane’s assessment. Certainly with most of the “low hanging fruit” gone and with the global recession in full force, a social marketing approach based on

  • free information and training
  • funded proposals
  • back end upsell
  • strong prospecting posture
  • amassing and leveraging a large quantity of Facebook friends, Twitter followers, and YouTube videos

might not work as well as it did in the past and is probably not the best way to go. People are ultra-careful today about parting with money.

However, I do not believe than social media marketing is losing its edge.

Going forward social marketing will depend more upon investing long term in our relationships with the people we meet through online social networking and creative use of websites and a variety of social media.

We’ll adopt a go-giver posture, thinking about solving problems and giving more than we take, as much as we think about prospecting and the bottom line.

We’ll also rely on written content and SEO as much as we rely on social media and online social networking strategy.

And, just as Diane Hochman recommends, we’ll network and market offline too. We’ll get more personal with people.

We’ll be all around networkers and marketers… and fine compassionate human beings.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.

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More Critical Success Factors

This time last year I posted on my blog 10 Simple Success Strategies for 2008. My strategies for 2009 are net very simple, or in any case, they’re not easy.

We were already aware that the mortgage crisis would badly hurt American home owners and the real estate industry, but few people realized that the crisis would quickly snowball into a major global recession.

While I stand by last years recommendations and believe that they are valid today, I feel that I need to add new critical success factors to the mix for 2009.

  1. Be flexible. What worked in the past may no longer work in the present economy. You may have to make some tough personal or business choices going forward.
  2. Focus on your finances. Spend less. Earn more, even if it’s difficult, and even if you have to compromise and do something that’s less than perfect for you. Pay down your credit cards, even if you have to sell some belongings. That’s the advice Dave Ramsey gives in his excellent book, The Total Money Makeover.
  3. Be cautious and use common sense. I hate to sound like a broken phonograph record, but while it is important to earn more, don’t fall prey to someone else’s hedge against recession. Before you invest substantial time or money, read Home Based Businesses Don’t Work and The Darker Side of Funded Proposals.
  4. Persevere. I noticed this year how many people failed to follow through on important plans and prematurely abandoned their blogs and social media projects they had started. Perhaps in some of the cases they should have done more soul searching beforehand, but on the whole I think people get frustrated and quit before their work has a chance to bear fruit. If you think you might lack motivation or need encouragement, create a support system for yourself or work closely with a mentor to whom you can be accountable.
  5. Reach out multiple ways. Network with people online and offline using online business and social networking sites and your local Small Business Association, Chamber of Commerce or BNI. Besides my new social networking site and other Ning social networking sites, I strongly recommend Facebook, twitter and LinkedIn. Connect to me at all these sites and let me know how I might be able to help you. It might be useful to you to visit Social Networking vs. Advertising, especially if you have never before seen that post.
  6. Develop expertise that will serve you now and in the future. In The 80/20 Rule I wrote, “Expertise is a valuable asset when it comes to personal branding. As an expert you can teach and mentor others and differentiate yourself from your competition.” I went on to explain that with a medium amount of reading, studying and experimentation, you can learn more about a subject than 80% of other people.
  7. Smile and laugh as much as you can. Laughter is good for you and for the people around you.
  8. Prepare not only for the recession, but also for afterward. These tough economic times won’t last forever. Think how you might be able to position yourself down the road to profit from the many new possibilities which will emerge in a couple of years.
  9. Keep the faith. No matter how hard life gets, don’t give up hope. Persist as best you can and be ready to start over. Keep your eyes and ears open for opportunities.
  10. Subscribe to my blog if you’re not yet a subscriber. I have a lot planned, and we can face 2009 together.

Now it’s your turn to share your ideas. Please feel free to comment.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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