Larry BraunerAs the year and the decade draw to an end, success is a topic on most people’s minds.

In 1,000 True Fans, Kevin Kelly develops a marketing paradigm for artists of all types, including musicians.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version.

Focus on connecting with people. Convert 1,000 lesser fans into true fans, which is all you need to earn a living.

In First, organize 1,000, Seth Godin generalizes the model and applies it to politics and business, “1,000 people voting as a bloc can change local politics forever. 1,000 people willing to try a new restaurant you find for them gives you the ability to make an entrepreneur successful and change the landscape of your town.”

Again, the focus is on connecting with people, “You don’t find customers for your products. You find products for your customers.”

Connecting with People through Social Media

What I really love about social media, in particular, blogging and social networking sites such as Facebook, is the facility with which they enable me to connect with people.

I can write an article or post a link that sparks a public conversation. Some remarks can then lead to private discussions via direct messages, email or telephone. If I help somebody or solve a problem, I now have a true fan.

Why 1,000 True Fans?

Don’t attach importance to one thousand. 1,000 is a round number, chosen arbitrarily, to take the number of fans or customers needed to earn a good living — which is fairly abstract — and make it more concrete.

Unfortunately, the emphasis on 1,000 true fans might lead us to “see the forest for the trees” but to lose sight of each individual tree. However, each individual we touch is, somewhat paradoxically, as important as the overall group.

Impact the life of even one true fan, and you have achieved a measure of success.

Real Social Media Success

The changes made possible by technology and social media in the ways we communicate and conduct business have been phenomenal. How glorious it would be if we could witness corresponding improvements in the human condition.

Sadly, the opposite is true. Technology and social media are used for evil as well as good, and our world and its peoples continue to have little respite from their fear, pain and suffering.

Planet EarthOur world is made up of individuals. We, as individuals, must seek ways to bridge our differences, to heal our conflicts, and to ameliorate our Planet Earth. We, as individuals, must connect with other individuals, through our businesses and otherwise, and help them improve their lives.

It would be super if, in our businesses, we could look beyond the bottom line and use social media to make the globe not only smaller, but kinder, saner and safer as well.

That would be real social media success.

May we all achieve success in 2010. Have a happy new year!

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Larry BraunerI’ve bookmarked and skimmed a dozen or more articles that project the path of social media in 2010. Collectively these articles represent many days of researching and writing.

Search Social Media 2010 on Google, and you’ll be able to compile your own social media 2010 reading list. If the information in all the articles isn’t sufficiently comprehensive, a list of 44+ social media books to buy and read can help fill the gaps.

2010Not that I don’t like reading about trends and innovations — I do. However, I learned long ago that the bleeding edge cuts both ways, and there’s merit in waiting until the timing is right.

Blogs and Facebook have been around for years, yet only recently have they emerged as key tools for main- stream businesses.

I suggest that we watch and see how social media and technology play out in 2010, but that we focus on the basics and build our web presences right now using techniques and resources at our fingertips.

Here are my eight social media marketing basics for building a web presence 2010:

  1. Core Marketing and PR Competencies - Analytics, branding, communication, competitive intelligence, design, list building, market segmentation, marketing research, targeting, etc.
  2. High-Quality Relevant Content - Producing and sharing articles, videos, podcasts, pictures, conference calls and talk shows.
  3. Search Engine Optimization - Social media and SEO complement each other. Read Social Media vs. Search Engine Optimization and Website vs. Web Presence.
  4. Blogging - Also in Website vs. Web Presence, Darren Rouse, author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to social media marketing, an approach to which I subscribe.
  5. Social Networking Sites - Nearly any social media site can present opportunities to network. By social networking sites, I mean sites that exist primarily for networking rather than content sharing.The principal social networking sites for business are LinkedIn, Facebook and Twitter. You can also throw into the mix Ning and other niche social networking sites.
  6. Content Sharing Sites - Two of the most popular content sharing sites are YouTube and Flickr, but there are many more.
  7. Social Bookmarking Sites - There are hundreds of business and social bookmarking sites. Two of my favorite sites are Business Exchange and StumbleUpon.
  8. Blog and Web Site Networks - There are many blog and website networks. My favorites include Entrecard, NetworkedBlogsTechnorati, MyBlogLog, BlogCatalog and Google Friend Connect.

With these social media basics, you can build a huge web presence in 2010. It’s not possession of the latest technology or an inside scoop on a new FB app that’ll enable you to soar in 2010. Your success will depend largely upon your own creativity, skills, efficiency and inner motivation.

I hope you have already mastered the all-important skills of subscribing to blogs and commenting on blog posts.  ;-)

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Larry BraunerIvana Taylor, consultant and author of the marketing blog, Strategy Stew, presented 10 Must-Do Marketing Tips for 2010 in the OPEN Forum Idea Hub for Innovation.

Reading through Ivana’s tips, I stopped at “Productize Your Services: It’s much easier to understand and purchase something that looks like a product.” This task has been on my list for a while, but now I feel compelled to tackle it sooner rather than later.

Team Collaboration TechniquesDuring 2009, I focused on researching, analyzing and blogging about social networking sites and social media paradigms. However, I’ve already formulated some key objectives for 2010, which include closer collaboration with peers.

Here are ten of the many ways we might be able to collaborate in the year to come:

  1. Brainstorming - Teaching each other and working together to find creative solutions to problems. I currently brainstorm a lot with close friends.
  2. Masterminding - Forming mastermind groups to help each other reach our goals by overcoming obstacles and remaining accountable.
  3. Networking - Sharing contacts, either directly, through new social networking sites or via other business networking groups.
  4. Lead Sharing - Providing each other with business or job leads.
  5. Blogging - Group blogging is a proven concept.
  6. Strategic Alliances - Combining our skills and resources to create synergies.
  7. Team Projects - Pure team collaboration, i.e., working together on projects together as a group.
  8. Blog Promotion - Using our influence to promote each other’s blogs and other content.
  9. Fan Page Promotion - Inviting our Facebook friends to join each other’s Facebook fan pages.
  10. Content Promotion - Bookmarking, linking to, commenting on, and retweeting each other’s content.

I can envision collaboration strategies such as these benefiting teams in a corporate setting as well.

Please share your ideas below before you go.

If you’d like to collaborate, send an email with “Collaborate” in the subject to collaborate at braunersolutions dot com. I look forward to hearing from you.

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Larry BraunerLooking over my traffic stats several weeks ago, I was very surprised to notice that a single visitor had been referred to my blog by Business Week.

I traced the visit back to Business Exchange, Bloomberg Business Week’s social bookmarking site “that helps professionals discover and organize information from across the Web… a great way to share content and find the most relevant news on business topics.”

Anita Campbell, a Twitter friend and CEO of Small Business Trends, “an online small biz community reaching over 250,000 each month,” had saved my blog post, The Social Media ROI Obsession, on the Business Exchange site. Somebody evidently clicked through to my blog to read the article.

Once I arrived at Business Exchange, I quickly realized that this social media site was much more upscale and business-like than the social bookmarking sites with which I was familiar, and I saw BX as a potential venue for sharing content and networking up with corporate executives and media elite.

On Friday, Business Exchange notified me that I will be the featured user starting Tuesday, December 22nd at approximately 9:15am ET and lasting for 24 hours. I thought therefore that this would be an opportune moment to write about the Business Exchange site.

Business Exchange Site Basics

These are the principal ways you interact with the Business Exchange site. You can:

  • join and set up your account
  • search topics and people (note that the search box is tucked away at the bottom, way below the fold)
  • bookmark articles you discover into one or more topics
  • browse articles that have previously been bookmarked
  • react to articles that you or others have bookmarked
  • save topics and articles of interest for easy future access
  • follow other users
  • explore users’ links
  • subscribe to other users’ activity

Here are 12 easy ways that you can benefit from the Business Exchange site:

  1. When you join, choose the option to link your Business Exchange and LinkedIn profiles. Your LinkedIn information will automatically be filled in on your Business Exchange profile page, and you will be able to easily send invitations to your LinkedIn connections.
  2. You can let Business Exchange automatically post your reactions to LinkedIn and Twitter. I checked off the box for LinkedIn but not for Twitter. It’s your decision.
  3. Bookmark only high quality business articles that fit into existing topics. Add each article to as many topics as apply, up to five, the maximum. You’ll receive contribution points, one for each topic.
  4. You may bookmark your own high quality business articles, but if you bookmark only your content, you’re likely to be labeled a spammer, and your standing on Business Exchange will be jeopardized.
  5. You don’t have to bookmark articles to participate actively. You can react to articles bookmarked by others and receive a contribution point for each reaction.
  6. Other users will likely “size you up” based on your your contribution points, the quality of your contributions and reactions, the number of users following you, your profile and your links.
  7. Follow users who interest you. Don’t expect them to follow back automatically, and don’t automatically follow users who follow you.
  8. Explore other users’ links. You might discover a blog or other website that you’ll like. You may also find a way to connect up with them at another site and network together. Let them know that you’re both Business Exchange users.
  9. On LinkedIn, if you and another member belong to a common group, you can send an invitation without knowing that member’s email. If that person just followed you on Business Exchange or is a LinkedIn Open Networker (LION), extend an invitation and mention Business Exchange.
  10. Use the Business Exchange home page interface to invite LinkedIn connections. X-out people you don’t really know, so that you don’t risk spamming them. Customize your invitation message. Those who join will be added as mutual followers automatically.
  11. When telling friends about Business Exchange or promoting the site, link directly to your profile. You want that they should get the idea to follow you if they join.
  12. The Business Exchange site tends to be slow. Be patient. It’s worth waiting. Business Exchange is in beta, and hopefully Business Week is addressing the response time problem at this very moment.

Conclusion

I’ve been pleased with the articles bookmarked at Business Exchange and the quality of traffic my blog has received from the site. I hope you’ll have a similar good experience with Business Exchange.

Before you go, please subscribe and leave me a comment. See you on Business Exchange. :-)

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Larry BraunerI hesitate to write an article about choosing a social media consultant because of concerns about bias and my obvious conflict of interests.

After writing Social Media Carpetbaggers and Snake Oil Salesmen, readers remarked that they had heard enough about the kinds of social media consultants to avoid and were ready to learn how to choose a good social media consultant.

Notebook ComputerThe ten guidelines I present below are best practices for choosing and hiring social media consultants but can be adapted for choosing an SEO consultant, an Internet marketing consultant, or another type of business consultant.

Oh by the way, when I say “he”, I mean “he, she or they.” Biased I may be, but that biased, I’m not. ;-)

#1 - Walking the Walk - Many businesses know little about social media. For such a business, choosing and hiring a social media consultant is on a par with choosing a brain surgeon or hiring a rocket scientist. If there’s no one in your business who knows about social media, enlist the help of an expert. Most high school or college kids can qualify. :-P

Here are ten ways to tell whether your candidate is walking the walk:

  1. Established Blog - He has a blog and has been posting consistently to it for at least a year, and all the recent blog posts have comments.
  2. Articulate - He writes and speaks well and will be able to help you develop and evaluate content.
  3. Blog Subscribers - The subscriber count widget on his blog shows the number of subscribed readers. The more, the merrier.
  4. Web Presence - Google him and his blog. Each search should return at least a few pages of relevant results.
  5. Linking Out - His blog ought to link out to other blogs and websites.
  6. Facebook - With everybody and his brother joining Facebook these days, I expect that you will find him on Facebook too. He’ll have many friends on his Facebook profile and fans on his page, if he has set one up.
  7. Twitter - While Twitter may not be a good fit for your business, each and every social media consultant has a profile on Twitter. More important than the number of people following him are the number of lists following him and how, judging by their names, the curators of those Twitter lists seem to characterize him.
  8. LinkedIn - Everybody in business is joining LinkedIn. There’s a good chance that he’ll be on LinkedIn and have more than 500 connections there.
  9. People Person - He needs to understand people. On his blog, Facebook and Twitter he interacts with people who respect him.
  10. Social Bookmarking - It’s probably too much for you to check whether he uses social bookmarking sites, but ask. If he’s puzzled, that’s a bad sign. Some popular social bookmarking and content sharing sites are Digg, Delicious, Propeller, Flickr, YouTube, Reddit, diigo, Jumptags, Business Exchange and Google.

#2 - Past Accomplishments - Past successes help predict future ones, even in an unrelated field. Ask for and check references. Past employers and clients aren’t likely to report any misgivings, but perhaps you can still learn something valuable. A lukewarm reference may signal dissatisfaction.

#3 - Questions Asked - Does he ask great questions about your business and what you want to accomplish, or is he selling to you like a used car salesman? Don’t choose a consultant who fails to ask meaningful questions.

#4 - Appreciating Your Business - The person who is meant to be your social media consultant will “get” what your business is all about and appreciate or even share some of your passion for it.

#5 - Chemistry - You and he will hopefully work together for a long time. Rapport, communication and comfort are essential for a good long-term fit.

#6 - Sharp Thinking - Your social media program will consist of planning, execution and analytics. Therefore, your ideal social media consultant should be strong strategically,  tactically and quantitatively.

#7 - Breadth and Depth - In order to see the big picture and master the details, not only is sharp thinking a must, your social media consultant should know a whole lot about a whole lot of things. Sharp thinking and extensive knowledge combine to promote creativity and excellence.

#8  - Money Issues - You have budgetary considerations, but never choose a social media consultant just because he’s cheap. Don’t let money impair your judgment. Find the right person to help you build your web presence and negotiate the terms with him.

# 9 - Distance Matters - All other things being equal, it’s helpful if your social media consultant is local to you or within reasonable flying time and cost. However, don’t let distance stop you from choosing the best social media consultant for your business.

#10 - Small Assignments - Don’t make a long term commitment on Day 1. Hire your consultant for preliminary planning and competitive analysis. If he performs well, let him work to develop a more comprehensive plan, etc.

We’ve reached the point in the post where you usually comment. Make me look good. ;-)

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The Global Map of the Social Web, newly published by Trendstream, illustrates country-by-country the already enormous Web 2.0 footprint.

Not surprisingly, the rapid increase in social media usage has generated a corresponding increase in blogs, videos, photos and other social media content.

For you and me as social media consumers, our choices seem endless. New content is created at a daunting rate. Conversely, as content producers, we find it more and more difficult to penetrate the growing social media clutter.

This competition among sites and content will further intensify over time. We therefore need to find ways to compensate and stay consistently in front of our intended audiences. Here are eight ideas that can help:

  1. Build a Large Web Presence - Search engines and plain old geometry will work on your behalf. The better you do in the search engines and the more social media territory you can effectively cover, the more exposure you will receive, both in reach and frequency.
  2. Leverage Multiple Traffic Sources - Using many traffic sources will help you create a large web presence, and you’ll benefit in other ways too. Read Looking for Traffic in All the Wrong Places.
  3. Develop Relationships - Engage with those who engage with you. Not only will they keep coming back, but so will the people who enjoy the conversation but remain silent. Focus on helping by letting people vent or by providing helpful information. Be social!
  4. Offer Many Ways for Friends to Subscribe or Follow - People will naturally connect through more than one info stream. E.g., I’ve set up a blogcast, an RSS feed, a Twitter account, a Facebook page and profile, a NetworkedBlogs page, my own Ning site, a LinkedIn profile, a Business Exchange profile, a BlogCatalog group, and half a dozen other ways to keep in touch. Each one has throughput of one to ten percent, but collectively they all add up. That’s how social media list building needs to work. An RSS feed alone is insufficient.
  5. Be Reliable and Consistent - Do what you say you’re going to do, and publish new content as consistently as possible. Being somewhat predictable will help people get to know you and will build trust.
  6. Promote Others - Say good things about your readers, link to their content, and link to the content of others in your industry. Be a team player. Goodwill is an invaluable asset.
  7. Focus - Don’t spread yourself too thin by trying to be everything to everybody or by trying to be active on many social networking sites. Concentrate on communicating your brand and message to your intended audience.  Get the most you can from the time and effort you invest.
  8. Collaborate - Strategic alliances and synergies are a big part of my plan for 2010, and perhaps they ought to be part of your plan too.

How do you penetrate social media clutter?

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Larry Brauner

In the past week, social media hype and the competency of  social media consultants have been analyzed from different vantage points by prominent writers.

ClickZ published an article, Here Come the Social Media Carpetbaggers by Rebecca Lieb.

Social Media Carpetbaggers

Rebecca pointed out that a combination of the recession, the decline of traditional media, and the nearly zero cost and barrier-to-entry into social media has spawned 21st century “social media carpetbaggers, in all flavors and colors of the rainbow.”

Which carpetbaggers?

It’s reputable marketers who have built deservedly strong reputations in other digital disciplines: branding, creative, strategy, search, media, and a host of other specialties, who are suddenly labeling themselves “social.”

These carpetbaggers are anxious to get their piece of social media marketing, and their dog-and-pony shows and social media clichés substitute for real experience, competence and substance.

Social Media Snake Oil

Social Media Snake OilBusiness Week published Beware Social Media Snake Oil by Stephen Baker which portrayed social media consulting as sizzle more than steak.

Stephen criticized rigidity, conflicts of interest, reliance on soft metrics, and in the worst of cases, pure hype:

“It’s a bit of a Wild West scenario,” blogs David Armano, a consultant with the Dachis Group of Austin, Texas. Without naming names, he compares some consultants to “snake oil salesmen.”

Beyond Social Media Snake Oil

The David Armano just cited added to the discussion in a subsequent article on his blog, Life After Social Media Snake Oil. David made some astute comparisons between the social media “hype and fuzzy metrics” and the denial surrounding the dot com bubble.

David ended his article by connecting the past and the future:

The true believers who stuck with the Web even when the bubble burst became the people you wanted to work with. If there is a shakeout in the social space, the same will happen. The true believers will remain, while others flock to the next hot field.

Social Media in Perspective

Mark Evans also picked up on the Business Week piece. Mark concludes that we need more perspective:

All the hype surrounding social media and tools such as Twitter and Facebook overshadow the fact that effective marketing and communications will continue to include a variety of tools. To counter all the happy talk from social media consultants about what could be, the biggest thing needed right now is perspective.

My Comments on What I’ve Read

I have several comments to make on the articles I’ve read:

  • Not only social media, but web development, and website, social media and search engine optimization all have more than enough carpetbaggers and snake oil salesmen. In all these areas, service providers, and even their completed work, are difficult to evaluate. Licensing isn’t required either, so they can easily hang up shingles and start practices. Sadly, they’re practicing on your company.
  • In the case of Rebecca Lieb’s marketing firm turned social media carpetbagger, it’s unfortunate that they haven’t yet developed the strategic alliances they will need to compensate for a lack of experience that cannot be otherwise mitigated in the short run.
  • Measuring ROI and developing other hard metrics was a concern shared by several authors. I protested already in my article, The Social Media ROI Obsession, that much of social media marketing is really public relations, and that the use of softer metrics may be appropriate in such a case.
  • While the absence of clear financial justification may cause the social media marketing bubble to burst, I expect that public and customer relations, as well as B2B prospecting will continue to make good use of social media.

And now, it’s your turn to comment on another hot topic. :-)

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Larry Brauner

A shorter article than the past one.

Privacy and spam concerns continue to induce Facebook and Ning to make changes that hurt marketers. Facebook, for example, will end network affiliations, while Ning has already disabled the sharing of any content across participating sites.

Good-Bye Facebook Networks

Facebook members now use school, city of company network affiliations to control access to their personal content.

Since network affiliation is less relevant than it had been at the network’s conception, and since  the display of network affiliation can jeopardize members’ privacy and security, Facebook is replacing affiliation-based permissions with a friendship-based alternative.

This solution better protects Facebook members. :-)

However, it also takes away an important targeting mechanism from honest business users wishing to find people in the regions where they operate. :-(

Thanks Ning for Duplicate Messages

If you and I are friends at several Ning sites, I probably send you duplicate messages. Since I can no longer share content across sites, I send the same information from several sites, and you receive that information multiple times. I try to minimize duplication but haven’t yet eliminated it.

Ning has made it less convenient for spammers. :-)

However, if a spammer is motivated enough, you’ll now receive their spam several times instead of once. :-(

Good-News Bad-News

The good news is that social networking sites will continue their efforts to safeguard the privacy and security of members and to create an enjoyable networking experience… great when we have on our networking hats.

The bad news is that more safeguards can mean more limited access to members, and when we have on our marketing hats… not so great!

What are your thoughts on this hot topic?

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Larry Brauner
As a business community, are we obsessed with return on investment? Is our preoccupation with measuring social media ROI counterproductive?

In this article I look at social media from what might be a novel perspective. I hope to convince you that social media use need not impact the bottom line over the short term, and that our belief that it ought to is impeding our progress.

I expect to provide a few other takeaways as well.

Are Marketing and PR Merging?

I was speaking with Jeffrey Cole, the marketing PR expert behind JJC Communications LLC, an agency using both social media and traditional public relations to achieve clients’ goals. Jeff authors the blog PR 101.

I asked Jeff whether he agreed with me that marketing and public relations were converging. He said he agreed, and that he believed advertising was converging with them as well.

Can You Put a Value on Reputation?

I saw a video and article posted by Chris Boyer, creator of the Hospital Online Marketing Education site on Ning and online marketing consultant at Healthgrades. Chris was discussing social media and the importance of his four R’s:

  1. Reach
  2. Relationship
  3. Reputation
  4. Return on investment

Regarding return on investment, Chris pointed out that measuring the ROI of social media was like trying to measure the ROI of a friendship.

I agreed with Chris’ assessment of social media, but let me ask you this question: What about measuring the ROI of your reputation? Could you possibly place a value on your reputation? I say no. Your reputation is invaluable.

Public Relations

Defining PR, the Public Relations Society of America states that PR “helps an organization and its publics adapt mutually to each other.”

The PRSA definition of PR implies relationship, Chris Boyer’s 2nd R of social media. Even the term itself, public relations, suggests relationship. The key word is relations. According to the Council of Public Relations Firms, public relations also:

  • “Builds and protects reputations.” Reputation is Chris’ 3rd R.
  • “Extends reach, frequency and the message of an advertising campaign.” Reach is Chris’ 1st R.

Marketing tends to revolve around cost per acquisition and ROI.  However, public relations relies on softer metrics, and since reputation is invaluable, PR almost never requires ROI justification.

Public relations and social media are a perfect pairing according to Chris’ four R’s.

Marketing

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The key word in this definition is offerings. Nothing is mentioned about reputation, although communicating and exchanging seem to correspond to reach and relationship.

Given marketing’s basic orientation toward advertising offerings, an activity in conflict with social media, and that it tends to revolve around cost per acquisition and return on investment, marketing and social media might be incompatible.

There are marketing-related activities that are obvious exceptions.

Customer Relationship Management

Although customer relationship management and customer service are marketing functions, they differ from marketing conceptually.

CRM and customer service focus on relationships more than offerings and are tracked using soft metrics such as time to answer call, call length, first call resolution, sales, saves, etc.

Many attempts to interact with customers on Twitter and to broadcast limited-time offers to them have been successful.

Selling

Selling, according to Wikipedia, is “persuading someone to buy one’s product or service,” i.e., to buy one’s offerings, and relationship is certainly essential for selling success. However, the key word here is persuading.

Social networking sites such as LinkedIn can support the sales process and replace much less convenient offline meetings.

Social media prospecting, if done well, can open doors which have been closed until now. Perhaps though, the persuading part of selling will go more smoothly if taken offline.

One-to-one selling using business networking sites to make connections is working for many people.

Image Advertising

As I said above, marketing almost always requires ROI justification.

There are some marketing efforts that don’t directly increase sales. Big companies can advertise their brands like Coke and Pepsi in order to maintain parity and to create economic barriers to entry into their markets.

These marketing campaigns are brand and reputation centric, and as such the public relations function could presumably conduct the very same campaigns just as effectively.

Social Media Marketing

If social media is largely a public relations tool, then what is social media marketing or social marketing?

Social marketing is web PR as practiced by marketing people who hope (pray?) that their social media outreach will eventually spill over into sales and justify their efforts.

We as marketers find it difficult to admit to ourselves and to others that we’re engaged in PR, but we are.

Do our companies really need more PR?

Marketers have long understood the importance of listening to customers. Today social media facilitates useful dialogue with and understanding of both customers and prospects.

The Long Tail of Social Media

The Long Tail of Social MediaSocial media is an investment with a very long tail. The content we create and the relationships we build can continue to bring a return far into the future. The revenue in the ROI equation is the present value of future dividends arising from our social media investment.

Social media used wisely ought to pay off. We can’t yet say exactly how-so nor how-much-so, but we’ll never find out unless we remove the impediment to progress, our obsession with social media ROI.

I found 35 social media KPIs to help measure engagement on the web and think that you’ll like it. I’m regularly researching and bookmarking new articles for you on my new Bookmarks page.

Keep the faith.. and leave me your comment. ;-)

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