Larry BraunerI just launched my second promote your self/cause social and business networking event on Facebook which will run until Monday, August 2. My January Facebook fan page event went viral and drew hundreds of participants. Many of them made valuable new connections.

How the Event Works

Facebook
This social and business networking Facebook event is fairly simple. Here’s how I envision the event working:

  1. Registration - You go to the Facebook event page where you RSVP that you’re attending.
  2. Go to the Event - Then you go to my Facebook business page where the event is taking place. Note that the event is not taking place on the event page wall.
  3. Join My Facebook Business Page - If you’re already a member of my Facebook page, fine. If not, click “Like” to join.
  4. Post on My Facebook Business Page Wall - Write something informative about yourself, and if you like, attach a relevant link. You may post one time every day, but try not to write the same thing each day that you post. Don’t post religious, adult or highly controversial content.
  5. Check Out the Posts of Others - Find posts that resonate with you. Make sure you scroll down and click on “older posts” to view any posts that have rolled off the page.
  6. Leave a Good Comment - Usually, sharing a positive opinion and asking a question help to get a conversation going. If a conversation is already in progress, you can join that conversation. Always be kind and courteous, even when you disagree.
  7. Follow Up - When you receive a comment, always reply or follow up in some other way like sending a private message, requesting to be friends or doing something you said you’d do. Effective follow-up is an essential part of both social and business networking, online or offline, and it’s where most wanna-be networking mavens fall short.
  8. Promote the Event - Your help promoting our event will help make it more successful. The best ways to promote it are: sharing this blog post wherever you can and using the “+ Select Friends Button” on the event page to invite your Facebook friends. On Twitter, please use hashtag #11dayparty or click here for a pre-formatted tweet.
  9. Concerns or Complaints - Contact me privately with any concerns or complaints using one of the methods in my connect page.
  10. Stay Connected - If you aren’t subscribed to this blog, you can subscribe by email or via RSS feed.

Promote Yourself Here in a Comment

You may also promote your self/cause in a comment on this article and get a good dofollow link back to your website or blog site. However, I do have a few guidelines for you to follow:

  • Rules #4 and #6 from the list above apply here, as well.
  • Use your real name in the name box.
  • Place your link in the link box, not in the body of your comment.
  • Use at least one of the following words in your comment: business, networking, Facebook, event and page. It will help with SEO. Try to be natural and not force it.
  • I reserve the right to edit or remove any comments, as always.

Now that all the formalities are out of the way, it’s time for the social and business networking on Facebook to begin. Let’s have fun and get to know each other. :-D

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: , ,

Larry BraunerI entered the Perkett PR social media marketing competition while attending the Social Convergence and the Enterprise symposium.

I ended up finishing 2nd in the competition and creating lots of buzz. Thanks to everyone who helped, and a special thank you to Perkett PR for the contest.

Facebook Fan Page Event

I started an event somewhat similar to the last Facebook fan page event to keep the excitement going.

Please join me at my Thank-You and Tell-Us-About-Yourself Party taking place on my Facebook page. You can meet new people and promote yourself or your cause. It will be a blast.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: ,

Larry BraunerI asserted in Social and Business Networking Evolving that the integration of offline and online social and business networking, along with mobile technology, will dominate the social space for years to come.

Since business networking sites first appeared back in 2003, offline and online business networking have remained dichotomous. Generally, we’ve networked either offline or online. Business networking participants who wisely bridged the offline-online networking gap were in the small minority. However, all that is changing.

Those people doing their business networking online have been learning the importance of connecting offline for building trusting relationships. At the same time, people doing their business networking offline have been looking online for ways to nurture relationships once a business event or meeting is over.

Still a Long Way to Go

Nevertheless, although we’re headed in the right direction, we’re a long way from from overcoming skepticism and from seamlessly joining offline and online business networking.

If you and I meet online, we can communicate by phone or by Skype. This type of offline contact can greatly improve the quality of our interaction. Then, if we’re not too separated by distance, we can meet face-to-face. We can also stay in touch online. This is the approach I take.

However, if you and I meet offline, we might never connect online. Neither LinkedIn, Facebook nor any other social or business networking site is open enough or prevalent enough for us to easily follow up after an offline business networking event or meeting. One or both of us might never even go online nor see the merit in keeping in touch online except for the use of email.

I’m confident we’ll gradually close existing business networking technology and credibility gaps. While we’re waiting, why not subscribe to my blog and leave me a comment? ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: ,

Larry BraunerBusiness social networking flourished in ancient times. Anything you might have called technology had to have been very primitive. The now quaint Rolodex wasn’t invented until 1956.

With the invention of personal computers in the seventies,  people began storing contact information electronically using increasingly sophisticated software programs, such as Act!

Online Networking Emerges

Online social and business networking as we know it emerged in March 2003 when Friendster went live. I became a member of Ryze, my first business networking site, in November of that year. At age 51, I had become an early adopter of online social and business networking.

During the past seven years, countless social and business networking sites have appeared. In November ‘07, I started Online Social Networking in order to blog about effective use of these networking sites, which had already become part of the newer larger social media space.

Social and business networking sites are here to stay. The largest of the networking sites, Facebook, already boasts about half a billion users.

Social and Business Networking Changing

Business NetworkingAlthough all savvy online networkers strive to take their online relationships offline, off- and online networking integration has recently become a major phenomenon with location- based social media, such as Foursquare, and offline networking sites, such as Meetup, gaining every day in popularity.

I predict that mobile technology and mixed off- and online networking will dominate the social space for years to come and enrich it in exciting ways.

I’m creating my own niche at the intersection of off- and online business networking, and I hope to be able to tell you about it soon.

If you’re new, please subscribe. Comments are welcome. ;-)

Tags: , , , , , ,

Larry BraunerThe main problem with Facebook groups is a problem that all online networking sites and offline networking groups face, insufficient engagement.

People find it easy to join a networking group but difficult to show up or to participate online or in meetings.

Facebook Groups Especially Problematic

FacebookOne very serious limitation of Facebook groups is that posted content doesn’t appear in members’ news feeds.

This limitation doesn’t apply to Facebook pages and profiles. However, positioning and visibility of Facebook page and profile content on users’ news feeds is subject to Facebook EdgeRank.

Since content doesn’t appear in members’ news feeds, group members can only learn of new content or read that content if they happen to visit the group’s page.

Partial Solution to Facebook Groups Problem

Fortunately, this problem is partially offset by an important feature of Facebook groups. Moderators can send newsletters to group members that are delivered directly to their Facebook inboxes. Group newsletters can inform and help to increase participation.

Too many group creators use their group’s newsletters to spam members. Spamming members makes newsletters ineffective and kills any chance of getting members to participate. My advice is to keep members’ interests in mind when you mail them, not just your own.

Please don’t forget, you can broadcast newsletters directly to your members’ inboxes provided you don’t have 5,000 members or more, so limit the size of your membership.

That’s all I have to say about the problem with Facebook groups until you leave a comment. ;-)

And if you’re new, please take a few seconds to subscribe.

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

Dofollow Blogs Online Social Networking Home Online Social Networking Sitemap About Larry Brauner
Sharing is Caring!

Bookmark and Share

Tags: , , , ,