Larry BraunerI’ve written many articles about social networking sites. Here’s some food for thought.

Facebook, LinkedIn and Ning call themselves social networking sites, while Twitter does not. However, Twitter has features like messaging and re-tweeting that can facilitate social networking.

Little Real Networking on Social Networking Sites

Social Networking SitesThese social networking platforms are extremely popular, but in my opinion, there’s little real social or business networking taking place on these online networking sites.

Sure, people are connecting and communicating on these sites, but few so-called social networkers are developing the important relationships that lead to the introductions, recommendations and opportunities they desire.

Social networking sites are used quite a lot to substitute for email, to share content, and to market products and services. Social networking sites are only infrequently used to build their users meaningful business or social networks.

Do you agree with my assessment, and if so, why do you think this is true? Lack of knowledge? Laziness? Other factors?

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Larry BraunerI work at a watch company for which social media and web marketing are key tools for accelerating its business expansion.

As Social Media Director, I flew with our team to Basel, Switzerland in March to attend Baselworld, the grandest and most important watch and jewelry event of the  year.

Social Media Help Wanted

Haurex 1K374UNN INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011I explained in My Social Media Mission Abroad that I was visiting at Baselworld 2011 with the dozens of watch brands we represent to discuss social media collaboration and ideas for future projects.

I realized, of course, that I’d need substantial help to carry out the social media plans made in Basel.

Besides freelance writers who can appreciate and blog about luxury, fashion and watches, I’m also looking locally in the Greater New York area for an art director, PR expert and advertising specialist.

New Social Media Profit Centers

For decades, I’ve been intrapreneurial. Now, in addition to leveraging our Internet properties to promote our firm and its many watch brands, it’s my intention, as well, to turn these websites into profit centers and totally new income streams.

So far we have several work-at-home bloggers and a few candidates for the in-house positions. To recommend someone or apply yourself for any of these opportunities, check out my Connect page.

Social Media Watch

I’ll keep you informed about our social media moves and their effectiveness. Please subscribe and join me on Facebook — and don’t hesitate to leave me a comment. ;-)

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Larry BraunerI’m still fatigued from My Social Media Mission Abroad in Basel, Switzerland and bruised from my tumble in the Rolex booth but please, don’t get me wrong. Baselworld 2011 and my meetings with the company’s watch brands were a total blast!

Content in social media is essential. My plan, you may recall, was to ask each of our watch brands to supply me regularly with content for our web site that features and promotes their watches.

My Meetings at Baselworld 2011

Baselworld 2011I’m writing a short blog post this evening to provide you with a tiny bit more information about these meetings at Baselworld.

I had four objectives in meeting with the marketing people from the watch brands:

  1. Build rapport and create a feeling of partnership between us
  2. Discuss the types of content they could provide that would be useful
  3. Request quality links from their sites to ours
  4. Explain my planned social networking site for the watch industry

Building rapport and relationships, were more important than all other objectives combined. The brands and I can now work together throughout the year to make our social media projects successful. That’s what made the Baselworld trip and my meetings with the watch brands such a blast.

Baselworld 2012

Needless to say, I’m hoping to be able to attend Baselworld 2012.

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Larry BraunerI just returned from My Social Media Mission Abroad in Basel, Switzerland, where I discussed social media with our watch brands attending the Baselworld 2011 event.

Is social media strategist a hazardous occupation? I didn’t think that it was until a certain unpleasant incident that occurred at Baselworld. Let me explain.

One afternoon, as I was walking around the fair taking pictures of gorgeous watch brand booths, I neglected an important step up to a raised platform and fell conspicuously face-down upon a booth’s floor. The booth may have been too dimly lit, or I may have been overly engrossed in my endeavor. In either case, I landed on the hardwood surface of the booth and impacted my left knee.

Booth personnel rushed to my aid and, after confirming that I had no broken bones nor life threatening injuries, escorted me to a seat. They encouraged me to expose my bare knees and ascertained that no skin had been broken nor was there a hint of blood. It was only a bruise, and they were relieved.

You see, of all the places to take a tumble, perchance I accorded the honor to the Rolex Watches booth.

The Rolex people were understandably relieved that I was back on my feet before ambulance chasers arrived on the scene.

Now, if my story sounds exaggerated or seems unrelated to social media, please accept my insincere apology, dear reader. Today being April 1st, I’ve exercised my poetic license and enjoyed a bit of fun at your expense.

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