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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Jun
26
How to Keyword Focus Your Website or Blog for Better SEO
Filed Under Best Practices, Blogging, Search Engines, Web Marketing, Website Traffic | 15 Comments
You’re creating content for your blog or website. You can create content haphazardly, or you can laser focus your web content to advance your site in the search engines.A website consists of one or more web pages. Search engines index web pages individually.
For each keyword phrase that you care about, create a web page on your site dedicated to that keyword phrase alone.
Your Keywords Don’t All Need to be Popular
For example, your company name is probably a low volume search term, but it’s meaningful to you, all the same. It’s you who decides which keyword phrases deserve focus and assign each of those phrases its own page, either a static page or a blog post.
If your website has been online for a while and you notice from your web analytics that certain pages are already receiving substantial traffic for certain keyword phrases, then those pages are evidently already focused on their associated keywords.Throughout your site, link occurrences of your keyword phrases to their associated web pages, thereby helping those pages gain authority and climb the ranks of the search engines. When generating external links into your site, make a keyword phrase your anchor text and link to that keyword’s special page.
Edit Previously Published Blog Posts
Don’t hesitate to edit your previously published blog posts. If they’re your pivotal keyword pages, try hard to enhance them. However, review all your pages and update their links in order to sharpen your site’s keyword focus.
Stick with it, since search engine optimization takes time. However, with consistent effort, you’ll dominate the search engines one keyword phrase at a time.
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Tags: keywords, Search Engines, SEO, Web Analytics
Jun
19
Quantity vs. Quality in Social Media and Business Networking
Filed Under Business Networking, Networking and Marketing Strategy, Targeting | 11 Comments
In establishing social media and business networking connections, quality matters more than quantity, but only to a limited extent.Admittedly, 100 quality business connections are superior to 400 random ones. I cannot dispute that. However, it’s rarely the either-or proposition that quantity vs. quality suggests.
For example, you connect with 500 people whom you carefully select, and you hope that all will be great connections. You later discover that 100 are fine connections and that the remaining 400 are questionable ones. Of your 100 fine connections, 20 really shine, but only four of them become clients or employees.
Quantity a Prerequisite for Quality
That’s how networking and prospecting work. Consider it a process of elimination or an outcome of the 80/20 Rule.Beware of those who discount quantity in their quest for quality business contacts. In practice, they end up with neither one, since quantity is a prerequisite for quality.
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Tags: 80 20 Rule, Business Networking, prospecting
Jun
13
10 Tips for Making Facebook Business Friends
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Social Media and Social Networking Sites, Targeting | 19 Comments
You are using your Facebook personal profile for business despite 7 Issues to Consider About Doing Business on Facebook and despite advice dispensed in ONE Facebook Business Page, No More, No Fewer.Alternatively, you’re preparing to convert your Facebook personal profile using the new Facebook personal profile to Facebook business page migration tool.
In either case, you’d benefit from acquiring additional Facebook friends who share an interest in your business niche. Here are 10 tips that will help you add Facebook business friends:- Choosing Facebook Friends Wisely - Don’t invite random people. It’s a waste of time and a waste of your 5,000 Facebook friend quota.
- Staying out of Trouble - Don’t send invitations in rapid succession or invite people whose privacy settings are very restrictive. If there’s no message button, not much information or wall posts showing, or if Facebook questions whether you really know the person, move on.
- Introducing Yourself - Include a short message, such as “Hi. I’m a ballooning enthusiast and author of the book, “Avoiding Deflation.”
- People You Know in Real Life - Ask your business colleagues if they’re on Facebook or search for them.
- LinkedIn Connections - Do the same with LinkedIn networking connections who share an interest in your business niche.
- Twitter Profiles - Search Twitter accounts for interesting people. Then check whether they’re on Facebook. Start your conversations in 140 characters and then transfer them to Facebook.
- Facebook Research - Facebook groups, pages,your Home page, etc., are all places to find lots of potential friends.
- Friend Suggestions - Here’s the best part of all: If you add friends carefully, Facebook will reward you by recommending favorable choices for friends.
- Engage Your Facebook Friends - Engage your Facebook friends in conversations, and you’ll get to know those of their friends who join in.
- Don’t Be Afraid to Unfriend - If for any reason you’re questioning why someone is your Facebook friend, the Unfriend link on his or her profile is waiting impatiently for you to click on it. (If you do that to me, however, I won’t ever forgive you.)
I recently added many devoted watch enthusiasts and industry insiders to my roster of Facebook business friends using these ideas.
Don’t hesitate leave a comment — and if you’re new to my blog, I invite you to subscribe and like my Facebook page.
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Tags: Business Networking, Facebook
Jun
5
Going Beyond Social Media
Filed Under Best Practices, Blogging, Case Studies, Networking and Marketing Strategy, Promoting Yourself, Public Relations, Search and Social, Web Marketing, Website Traffic | 2 Comments
I would love to spend my entire workday blogging, social bookmarking and business networking. However, long ago I discovered that combining these activities with other outreach is both more efficient and more far reaching than relying on social media alone to build a web presence.Not only social media but search engine optimization, press releases, email marketing — and even advertising — all figure in my web strategy.
Our company represents luxury watch brand Ferragamo Timepieces in the US and Caribbean markets. Industry leader Paul Ziff was appointed US and Caribbean Ferragamo President, and I was responsible as Social Media Director for spreading the word about the appointment and about Ferragamo.I had about a week to implement a plan and capitalize on the news before it became stale and irrelevant. Our company was ready to host numerous sales meetings in Las Vegas, and I needed to create adequate buzz before the start of the meetings.
The effort consisted of writing and publishing web content related to Paul Ziff and Ferragamo, distributing press releases about Paul’s appointment, and emailing the news to a very large list. We were able to impact several thousand people, thanks to excellent resources and superb teamwork:
- Marketing expert, blogger and watch enthusiast, John Sealander, did a marvelous job writing all the web content. I merely added a few links and images.
- Paul Ziff wrote the press release, which was effectively distributed by eRealeases — via PR Newswire — and through their own channels. Our story was picked up by several hundred news websites.
- Our huge quantity of email messages were delivered and tracked by Green Wave Email Marketing, under the direction of software guru, David Alexander, my good friend of more than 40 years. I use Aweber to manage my blog subscribers, but I prefer Green Wave for my email marketing because David’s service provides greater flexibility and more personalized attention. In my opinion, Green Wave is more geared to mainstream business than Aweber.
- I leveraged search and social strategies and techniques to drive additional traffic to John’s content on our company website and blogs.
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