Filed Under Blogging, Business Networking, Facebook, LinkedIn, Networking and Marketing Strategy, News, Ning Sites, Privacy Issues, SPAM, Search Engines, Social Media and Social Networking Sites, Web Marketing, WordPress
The social media and web marketing space is evolving, and we must therefore continually revise our social media and web marketing strategies and techniques.
Here are several cases in point that affect social media and web marketing practice, especially for small business.
Good-Bye Facebook Open Networking
However, in 2010, Facebook tightened its friending policies in order to combat phishing and spamming practices.
It appears that Facebook now evaluates friend requests based on degrees of separation and profiles users who repeatedly go out-of-bounds, restricting their friending capabilities.
Consequently, we must regard Facebook as a closed networking site going forward, despite the Facebook Freedom to Share and Connect principle, and find approaches to building our Facebook networks that don’t raise red flags.
Hello Ning Open Networking
Since the Ning shift earlier this year from free or paid networks to paid-only networks, protest from disgruntled free-site creators has subsided and, as promised, Ning has come through with improved functionality upgraded periodically.
While Ning cannot compete with Facebook based neither on popularity nor functionality, Ning is nevertheless a great platform for creating niche social networking sites and for open networking.
You can still share via broadcast any of your Ning content, like blog posts or pictures, with all your Ning friends, a feature not found on the Facebook or LinkedIn social networks.
Search Engine Optimization Still Pays Big
Social media sites send thousands of visitors per month to Online Social Networking. However, Google and other search engines send much more. Having a website or blog site and optimizing it for search engines and humans is of paramount importance if you want to market successfully on the web.
Put website development and optimization at the very top of your to-do list for 2011.
Please accept my sincere wishes for a healthy, fulfilling and peaceful New Year. I look forward to growing and sharing with you in the years to come.
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