Larry Brauner3 Key Social Media and Web Marketing Strategies for 2011 discussed the decline of open networking on Facebook, the revival of Ning networks and the continued relevance of websites and SEO in building your web presence.

Here are several more social media marketing ideas for the new year that can be especially helpful for small business marketers and entrepreneurs.

Bigger Long-Term SEO Objectives

GoogleOne of the most serious social media and web marketing mistakes I’ve ever made was choosing Online Social Networking as the name of this blog.

I considered naming my blog Social Networking Sites but decided not to, because social networking sites seemed too competitive a keyword phrase for the newbie that I was. Online social networking is searched for 12K times monthly compared to 250K for social networking sites. 12K per month seemed like more than enough traffic to me at that time.

Online social networking was a “reasonable” keyword term. Since it was much less popular than the often searched-for term social networking sites, I hoped to rank for it relatively quickly. However, in the long run, I believe that social networking sites would’ve brought me both greater and more profitable traffic.

My blog probably wouldn’t have yet hit the #1 spot in the search engines for the search term social networking sites as it has already for online social networking, but it would’ve ranked much higher for social networking sites than the present #32 and might have still placed close to the top for online social networking.

I should have considered long term potential and selected more ambitious keywords, just as I have for Gevril, for whom I’ve chosen tough keyword phrases, such as luxury watches and mens watches.

In month one, Gevril Group received 150 search visits. I’ll let you know what happens in month two.

Ning Network Groups

Ning Social NetworksNing groups function like Facebook groups with a few welcome exceptions:

  • Your potential emailing list is unlimited. You can broadcast to Ning group members even after their count exceeds 5,000.
  • The content of your Ning group can be indexed by Google and other search engines, and the greater your group membership, the greater your authority with the search engines will tend to be.
  • Group activity is displayed in your Ning network’s activity feed and transmitted to Ning group members who elect to follow you.

I’m ready and able to assist any group owner on my new Small Business Network who’s dedicated to building a large and influential Ning group, and the group need not necessarily be business-oriented.

Connecting One-to-One

SkypeYour personal network will be strong and prosper if you focus on networking one-to-one. Speak on the phone or over Skype even one time to each person, and you’ll surely build solid online relationships.

If you’re growing a Facebook page, a Ning group or a Twitter account, individually adding one-to-one connections can amount to a large number over time — and perhaps these connections will even help you make many more.

Hope you’ll find these social media and web marketing strategies useful.

Wishing you a successful year. :-)

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12 Responses to “3 More Social Media and Web Marketing Strategies for 2011”

  1. Mark 'MKWeb' Hultgren on January 2nd, 2011 8:48 pm

    Skype and the Call phones feature has to be one of the best tools online for building a contact list and creating a solid relationship with your clients and customers.

    Not so sure about Ning lately though. Seems everyone is starting a new network and I get tired seeing the beginners constantly spamming the members (even AFTER they have been educated otherwise) Seems some people are just too eager to strike it rich and forget that online is not much different than offline, it takes time, effort and a bit of capital to get a business up and running. The good part about online is you can automate quite a bit of it once you are up and growing.

  2. Larry Brauner on January 2nd, 2011 8:56 pm

    I have a low tolerance for spam and will give no more than one warning to a wayward member.

  3. Jim Canto on January 2nd, 2011 11:50 pm

    Well said, Larry. Great post.

    When we first spoke, I was more concerned about the hyphens used in your domain name that I was about the specific choice of words. Although, admittedly, I had not researched those key words as you had.

    Either way, your success to date is commendable. Like you, I am also fascinated by the SEO landscape and thoroughly enjoy using my knowledge and skills to compete against those with much larger budgets. The common belief being larger budget equates to a higher ranking. I love proving that thought wrong. It’s about strategy and diligence.

    I’ll almost always push the tail longer while keeping the most potent key words at the front of my domains. It’s the bedrock of the overall strategy.

    Larry, you could probably put something together using the 250k key word phrase you mentioned. The authority of this blog would really boost the ranking of a new, closely related site. Hmmmm…. my wheels are turning. :)

    Happy New Year, Larry.

  4. Larry Brauner on January 3rd, 2011 12:07 am

    I retrospect, I don’t think the hyphens have caused an SEO problem, just perhaps some minor hassle when conveying the domain name over the phone.

    The main obstacle to starting a social networking sites blog, Jim, is that my business focus has changed from social networking to Gevril and Small Business Network.

    Have a great year Jim.

  5. Jamie Gorman on January 3rd, 2011 8:42 am


    Thanks for thinking through how the strategies are changing. I’m especially interested to see how Ning progresses and how social networking sites will contribute to SEO rankings going forward. Just signed up for Small Business Network, hoping you will keep us posted!

    Jamie Gorman

  6. Mani Agrawal on January 4th, 2011 1:17 pm

    I would also add social commerce to your list. We are launching Xaxii. It’s focused on fashion industry. It provides networking as well as direct commercial transaction capability.

  7. Rob Sevilla on January 4th, 2011 2:04 pm


    Thanks for sharing your SEO tips. I’m just now getting started with press releases, blogs, etc…

    Rob Sevilla

  8. John on January 5th, 2011 5:48 am

    Larry, I am just like you when it comes to wishing I would have chosen more ambitious keywords. I guess being intimidated by the amount of competition is just something newbies have to experience.

    I am definitely interested in the Ning Network Groups and will be looking more into that, but I truly love the idea of building solid online relationships using Skype. I can see how these tips can help any small business. Thanks for sharing.

  9. Larry Brauner on January 9th, 2011 12:12 pm

    The funny thing is that since I published this article last week, which mentioned social networking sites a number of times, my blog has moved up, at least for now, to page one of Google for the keyword phrase social networking sites, and I’ve gotten a nice chunk of traffic for the both keyword terms, social networking sites and social network sites.

    I also moved to page one for social media sites and more traffic for that phrase too.

  10. Web Design California on January 11th, 2011 3:36 am

    Nice information. I’m also a user of Skype, a great facility for connecting people and for sharing files. Skype also permits call, conference calls, calling regular phones, chat, video calls, etc.

  11. Josephine Victor on January 14th, 2011 4:37 am

    I am using Twitter and Facebook for my business but not Skype. Thanks for sharing.

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