3 Key Social Media and Web Marketing Strategies for 2011 discussed the decline of open networking on Facebook, the revival of Ning networks and the continued relevance of websites and SEO in building your web presence.
Bigger Long-Term SEO Objectives
I considered naming my blog Social Networking Sites but decided not to, because social networking sites seemed too competitive a keyword phrase for the newbie that I was. Online social networking is searched for 12K times monthly compared to 250K for social networking sites. 12K per month seemed like more than enough traffic to me at that time.
Online social networking was a “reasonable” keyword term. Since it was much less popular than the often searched-for term social networking sites, I hoped to rank for it relatively quickly. However, in the long run, I believe that social networking sites would’ve brought me both greater and more profitable traffic.
My blog probably wouldn’t have yet hit the #1 spot in the search engines for the search term social networking sites as it has already for online social networking, but it would’ve ranked much higher for social networking sites than the present #32 and might have still placed close to the top for online social networking.
In month one, Gevril Group received 150 search visits. I’ll let you know what happens in month two.
Ning Network Groups
- Your potential emailing list is unlimited. You can broadcast to Ning group members even after their count exceeds 5,000.
- The content of your Ning group can be indexed by Google and other search engines, and the greater your group membership, the greater your authority with the search engines will tend to be.
- Group activity is displayed in your Ning network’s activity feed and transmitted to Ning group members who elect to follow you.
I’m ready and able to assist any group owner on my new Small Business Network who’s dedicated to building a large and influential Ning group, and the group need not necessarily be business-oriented.
Your personal network will be strong and prosper if you focus on networking one-to-one. Speak on the phone or over Skype even one time to each person, and you’ll surely build solid online relationships.
If you’re growing a Facebook page, a Ning group or a Twitter account, individually adding one-to-one connections can amount to a large number over time — and perhaps these connections will even help you make many more.
Hope you’ll find these social media and web marketing strategies useful.
Wishing you a successful year.
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