Larry BraunerI’ve bookmarked and skimmed a dozen or more articles that project the path of social media in 2010. Collectively these articles represent many days of researching and writing.

Search Social Media 2010 on Google, and you’ll be able to compile your own social media 2010 reading list. If the information in all the articles isn’t sufficiently comprehensive, a list of 44+ social media books to buy and read can help fill the gaps.

2010Not that I don’t like reading about trends and innovations — I do. However, I learned long ago that the bleeding edge cuts both ways, and there’s merit in waiting until the timing is right.

Blogs and Facebook have been around for years, yet only recently have they emerged as key tools for main- stream businesses.

I suggest that we watch and see how social media and technology play out in 2010, but that we focus on the basics and build our web presences right now using techniques and resources at our fingertips.

Here are my eight social media marketing basics for building a web presence 2010:

  1. Core Marketing and PR Competencies - Analytics, branding, communication, competitive intelligence, design, list building, market segmentation, marketing research, targeting, etc.
  2. High-Quality Relevant Content - Producing and sharing articles, videos, podcasts, pictures, conference calls and talk shows.
  3. Search Engine Optimization - Social media and SEO complement each other. Read Social Media vs. Search Engine Optimization and Website vs. Web Presence.
  4. Blogging - Also in Website vs. Web Presence, Darren Rouse, author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to social media marketing, an approach to which I subscribe.
  5. Social Networking Sites - Nearly any social media site can present opportunities to network. By social networking sites, I mean sites that exist primarily for networking rather than content sharing.The principal social networking sites for business are LinkedIn, Facebook and Twitter. You can also throw into the mix Ning and other niche social networking sites.
  6. Content Sharing Sites - Two of the most popular content sharing sites are YouTube and Flickr, but there are many more.
  7. Social Bookmarking Sites - There are hundreds of business and social bookmarking sites. Two of my favorite sites are Business Exchange and StumbleUpon.
  8. Blog and Web Site Networks - There are many blog and website networks. My favorites include Entrecard, NetworkedBlogsTechnorati, MyBlogLog, BlogCatalog and Google Friend Connect.

With these social media basics, you can build a huge web presence in 2010. It’s not possession of the latest technology or an inside scoop on a new FB app that’ll enable you to soar in 2010. Your success will depend largely upon your own creativity, skills, efficiency and inner motivation.

I hope you have already mastered the all-important skills of subscribing to blogs and commenting on blog posts.  ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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17 Responses to “8 Social Media Marketing Basics”

  1. Hillel on December 28th, 2009 6:23 am

    Great article.

    Those who will know how to intertwine seo with social media - will thrive in 2010.

  2. Steve on December 28th, 2009 12:16 pm

    Larry, I am interested on how you optimize your time to be able to communicate across all the social networking sites you are involved with. Also, I would love to read an article on success strategies for starting and promoting a Ning community.

  3. Larry Brauner on December 28th, 2009 2:04 pm

    @Hillel Thanks.. agreed.

    @Steve I respond across all the social networking sites I’m involved with but communicate proactively only on Facebook and a few of the Ning sites.

    Starting and promoting a Ning site is a moving target, since Ning has continually changed the rules.

    My general advice is to build a substantial following for yourself (or a client) and then invite your (their) followers to join you (them) on Ning.

    A major annoyance for me at this time is that I own three Ning sites. If I broadcast a message to all three sites’ members, some members will receive duplicate messages, since they belong to more then one of the sites.

  4. Shari Weiss on December 29th, 2009 2:51 am

    Larry, why do you mention StumbleUpon and Business Exchange and NOT Delicious?

    Does it have anything to do with the communities around these sites?

  5. maririn on December 29th, 2009 9:16 am

    Thanks :)

    Nice info. ^^

  6. Ryan Hanley on December 29th, 2009 9:40 am

    Larry,

    A great Blog Site which you did not mention is BlogEngage. I am a huge fan of this community. Definitely worth checking out.

    Thanks,

    Ryan H.

  7. Julia on December 29th, 2009 10:49 am

    I really think social media is going to become even bigger next year. Search engines will have to adjust and take more notice..

    It’s going to be interesting to say the least. Thanks for your article!

  8. Larry Brauner on December 29th, 2009 3:55 pm

    @Shari I listed my personal favorites.

    I like Business Exchange for the reasons I stated in 12 Tips for Using Business Week’s Social Bookmarking Site.

    I like StumbleUpon for a number of reasons which I look forward to writing about in 2010.

    Feel free to share the reasons why Delicious is one of your favorites.

    BTW, I do use Delicious. It’s just not a favorite, and I don’t network there.

    @Ryan Once tried to sign up for BlogEngage but never received the confirmation email, neither in my inbox nor in my spam folder.

    @Julia They’ve already started. Please ream my article, The NEW Search Engine Optimization.

  9. Laura on December 29th, 2009 8:51 pm

    Awesome article Larry.

    I would ask the same question as Steve. How do you optimize your time for all of this. Seriously, being an online marketer is a full time job. I spend about 15 hours a day or more networking and marketing. But I wouldn’t want to do anything else!

  10. Larry Brauner on December 29th, 2009 9:25 pm

    Keep in mind that I don’t make any outbound marketing, i.e., prospecting calls. People contact me.

    I spend about 8 hours per week writing and promoting my articles, 7 hours on Entrecard, 5 hours just thinking about things, 6 hours reading and bookmarking other people’s articles, 5 hours interacting and 5 hours miscellaneous. On top of that I do client work.

    When I have more client work, I’ll cut back on work I’m doing for myself such as Entrecard.

    I do put in a lot, but I have a lot to show for it, not only followers but a blog that is ranked in the top 45K websites by Alexa.

    So far this week I received three inquiries about consulting. They all read my blog are were favorably predisposed. No need for any sales pitch!

    Hope you see where I’m going with this whole web presence concept.

  11. Debbie Morgan on December 29th, 2009 11:23 pm

    Hi Larry,

    Thanks for all your research and for compiling this comprehensive list. Looks like we can all start planning our 2010 marketing strategy more effectively now.

    Deb

  12. Mizé on December 30th, 2009 1:04 am

    Just want to wish you a Happy New Year!

    Hope 2010 brings all the best for you and your family.

    Regards,

    Mizé.

  13. Carla J Gardiner on December 30th, 2009 3:39 am

    Thank you for such a great site, full of information and value to each person visiting here. I have added you to my favs and will revisit often, garnering valued tidbits then implementing them immediately.

    Carla J Gardiner

  14. Latief@AnotherBlogger on December 30th, 2009 12:43 pm

    I’ll keep this article for my blog to get more exposure and visibility on the blogoshpere.

    Thanks Larry for sharing this very useful article. Your articles are always amazing ;)

  15. Bonnie Hohhof on December 30th, 2009 1:11 pm

    Kudos for including competitive intelligence in your list of core marketing and PR competencies. Many of the members of our Society of Competitive Intelligence Professionals extensively use social media to learn about competitors’ activities and how their customers respond to their products.

  16. How to choose a blog to read | Sharisax Is Out There on January 18th, 2010 12:24 am

    […] Check out Larry’s article on social media basics for 2010. […]

  17. Nick on June 8th, 2011 1:38 pm

    Thanks Larry. Your comments seem to still be relevant in 2011.

    Your comment “It’s not possession of the latest technology or an inside scoop on a new FB app that’ll enable you to soar in 2010. Your success will depend largely upon your own creativity, skills, efficiency and inner motivation.” hit a particular cord and resonated. There is no magic bullet.

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