Not surprisingly, the rapid increase in social media usage has generated a corresponding increase in blogs, videos, photos and other social media content.
For you and me as social media consumers, our choices seem endless. New content is created at a daunting rate. Conversely, as content producers, we find it more and more difficult to penetrate the growing social media clutter.
This competition among sites and content will further intensify over time. We therefore need to find ways to compensate and stay consistently in front of our intended audiences. Here are eight ideas that can help:
- Build a Large Web Presence - Search engines and plain old geometry will work on your behalf. The better you do in the search engines and the more social media territory you can effectively cover, the more exposure you will receive, both in reach and frequency.
- Leverage Multiple Traffic Sources - Using many traffic sources will help you create a large web presence, and you’ll benefit in other ways too. Read Looking for Traffic in All the Wrong Places.
- Develop Relationships - Engage with those who engage with you. Not only will they keep coming back, but so will the people who enjoy the conversation but remain silent. Focus on helping by letting people vent or by providing helpful information. Be social!
- Offer Many Ways for Friends to Subscribe or Follow - People will naturally connect through more than one info stream. E.g., I’ve set up a blogcast, an RSS feed, a Twitter account, a Facebook page and profile, a NetworkedBlogs page, my own Ning site, a LinkedIn profile, a Business Exchange profile, a BlogCatalog group, and half a dozen other ways to keep in touch. Each one has throughput of one to ten percent, but collectively they all add up. That’s how social media list building needs to work. An RSS feed alone is insufficient.
- Be Reliable and Consistent - Do what you say you’re going to do, and publish new content as consistently as possible. Being somewhat predictable will help people get to know you and will build trust.
- Promote Others - Say good things about your readers, link to their content, and link to the content of others in your industry. Be a team player. Goodwill is an invaluable asset.
- Focus - Don’t spread yourself too thin by trying to be everything to everybody or by trying to be active on many social networking sites. Concentrate on communicating your brand and message to your intended audience. Get the most you can from the time and effort you invest.
- Collaborate - Strategic alliances and synergies are a big part of my plan for 2010, and perhaps they ought to be part of your plan too.
How do you penetrate social media clutter?
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