About
I’m Larry Brauner. I live with my family in the Lower Hudson Valley about 35 miles northwest of New York City.
I write and publish Online Social Networking, a blog about social media marketing and search engine optimization.
I can show businesses how to leverage social media and search engines to create a powerful web presence.
Business Analysis
At IDT Corporation, a major telecom, I develop and implement customer acquisition, retention and lifetime value models, as well as key performance indicators.
From 1978 to 2001 I held a variety of positions at Eric Marder Associates, a preeminent marketing research firm serving Fortune 500 companies. I computerized the business and refined many research and operational processes.
I collaborated with Eric Marder on The Laws of Choice, a groundbreaking treatise on marketing research and choice behavior. Mr. Marder wrote in his Acknowledgment Section that I “did the computer work, consolidating studies and generating new analyses as required. He was my severest critic. I felt confident that if I could persuade Larry of something, I would be able to persuade just about anyone else. His contribution was invaluable.“
Prior to joining Eric Marder Associates I served as an actuary in the pension field.
Non-Professional Accomplishments
My non-professional accomplishments include: completed high school math at 15 and began my computer studies, Nationally Ranked #16 United States Junior Chess Player (1971), top U.S. player and teacher of the oriental Go game (1976-1981), New York City Marathon finisher (1984 & 1985). I also achieved a basic level of proficiency in cello and the ancient Talmud — undertaking both as an adult.
Contact Information
You can reach me by phone at +1 845-270-5745.
What Others Are Saying
“Larry is a highly competent business analyst whose ability to quickly grasp the most complex issues facing a company is a valuable asset. His expertise includes delving deeply to verify the integrity of data that will be the basis for measuring various aspects of business performance. During his years of experience in both the actuarial and marketing research fields, he acquired an extensive portfolio of mathematical, statistical and other analytical tools, which he draws upon to creatively design the most appropriate methodology for a particular project. Larry’s creativity is also evident in the manner in which he expeditiously resolves technical and other obstacles. He conveys project findings clearly and incisively, while also providing novel insights into the ways in which they can best be used to increase sales and profits.” June 3, 2008
Moshe Kravitz, Director of FInance, IDT Corporation, manage Larry at IDT Corporation
“Larry is a valuable asset to our marketing group and provides rich, in-depth analysis on many different acquisition and retention campaigns that truly help us plan for future projects. He is intelligent, a pleasure to work with, and reliable. I have learned so much from him and his contributions to our organization have brought us to a higher level of strategic marketing efficiency.” August 30, 2006
Maureen McCormick, Marketing Director, IDT Corporation, worked directly with Larry at IDT Corporation
“Larry is the rare individual with outstanding conceptual and implementation abilities. His skill and creativity were integral to our success.” August 30, 2006
Larry Krauss, Vice-President, Eric Marder Associates, managed Larry indirectly at Eric Marder Associates
“Larry consistently conquered complex data-analysis problems, spearheaded many ventures into new computing solutions, while encouraging the growth and development of his staff.” September 20, 2006
Joseph Berman, Software Manager, Eric Marder Associates, reported to Larry at Eric Marder Associates
“Larry is one of the smartest and most ethical people I know… and I know a lot of people. His analytic power and persistence in pursuit of the right information is rare. At EMA Larry dealt with fast-changing modeling of consumer data, with all its irregularities, and was able to find the patterns in that data (I was helping by providing programming skills). I say fast-changing because job requirements were very fluid and models needed to change on a dime. Anyone seeking a leading staff member characterized by intelligence and experience in analysis, as well as a good sense of humor, should give Larry a really close look.” June 5, 2007
David Alexander, President, Opal Computing, worked directly with Larry at Eric Marder Associates
