About
You may have landed on this page after spending time on my blog. Perhaps you were curious to learn just who Larry Brauner is. Regardless of how you found your way here, I appreciate this opportunity to tell you about myself.
First, on a personal note, I’m a former Manhattanite who took refuge in suburbia. I now live with my family in the scenic Lower Hudson Valley of New York.
Professionally, I have developed many interests over the years. Currently, Social media and search engine optimization are two of my passions.
The journey that led to my immersion in these areas began with my years of involvement in business research and analysis, during which I helped some of the largest U.S. companies achieve their growth and profitability goals.
Over the years, I developed an appreciation for marketing and an interest in computers and the Internet.
Then, as I related in Social Media One Bite at a Time, I discovered social media in 2006 and realized that it would dramatically enhance the usefulness of the Internet. I therefore made a decision to master social media and to see where that mastery would lead me.
Social Media and Web Marketing
Today, web marketing enables me to leverage my experience and help businesses realize the considerable marketing potential of the Internet.
In writing my nationally syndicated Online Social Networking blog, I strive to educate my readers on both the challenges and opportunities presented by social media.
I also provide individualized guidance to businesses through my consulting work, helping them craft a sound web and social media strategy — essential for building a substantial web presence and attaining or retaining a leadership position.
To effectively execute a web marketing strategy requires competitive intelligence, appropriate social media and search engine optimization techniques, and the tracking of key performance indicators, including web analytics.
If landing on this page was your first introduction to me, I invite you to check out my Online Social Networking blog. I believe you’ll find the articles I regularly publish on business and social strategies to be both thought provoking and filled with practical ideas for achieving success.
You might especially like these recent articles:
- Why Doesn’t My Website Generate Sales? may help you improve your website, even if it is presently producing results.
- Social Media vs. Search Engine Optimization explores the synergy between social media and search engine optimization.
- Holistic Web Marketing identifies the many tasks that contribute to successful web marketing.
See below for more details about my career and endorsements from present and former colleagues.
IDT Corporation
As a business analyst at IDT Corporation, a global telecommunications company and leading supplier of calling cards, I developed and interpreted predictive data models and key performance indicators in order to maximize the profit of IDT’s marketing strategies and business rules.
I specialized in analyzing margin, customer retention, churn and bad debt — the most important factors in determining a customer’s lifetime value to a company. Understanding and managing these factors are critical to any company’s success.
Eric Marder Associates
I held a variety of positions at Eric Marder Associates, a preeminent marketing research firm serving Fortune 500 companies:
- I computerized the business and refined many research and operational processes.
- During the years that Eric Marder and I worked together, he often sought my opinion, and I reviewed the design and analysis plan of scores of complex custom marketing research projects.
- I collaborated with Eric Marder on The Laws of Choice, a groundbreaking book on marketing research and choice behavior. Mr. Marder wrote in his Acknowledgments section that I “did the computer work, consolidating studies and generating new analyses as required. He was my severest critic. I felt confident that if I could persuade Larry of something, I would be able to persuade just about anyone else. His contribution was invaluable.“
Prior to joining Eric Marder Associates, I served as an actuary in the pension consulting field.
Non-Professional Accomplishments
My non-professional accomplishments include: completed high school math at 15 and began my computer studies, Nationally Ranked #16 United States Junior Chess Player (1971), top U.S. player and teacher of the oriental Go game (1976-1981), New York City Marathon finisher (1984 & 1985). I also achieved a basic level of proficiency in cello and the ancient Talmud — undertaking both as an adult.
Contact Information
You can reach me by phone at +1 845-356-4218 or by e-mail at larrybrauner at yahoo dot com.
What Others Are Saying
“Larry, your articles are terrific! They show the depth of your expertise on all things Internet!” June 12, 2009
Ellen Elwell, President & CEO, Elwell Enterprises, Inc.
“I hired Larry Brauner as a coach to help me with social networking. To my surprise he has done that and has done so much more. Larry has shared many valuable marketing insights. He also helped me re-structure my blog, so that I could easily add subscribers and dramatically increase my search engine traffic. In fact, with just one suggestion Larry made, I was able to tweak my site and increase my search engine traffic substantially. It tripled every day for the first week after I made the change and continues to grow. Larry is the best coach I have ever had. His suggestions are very detailed, and he is able to do much of the necessary technical work for me. The time he has given to help me and the sincere interest he has taken in my business have much exceeded my expectations.” August 30, 2008
Linda P. Morton, President, Best Books Plus, Inc.
“Larry is a highly competent business analyst whose ability to quickly grasp the most complex issues facing a company is a valuable asset. His expertise includes delving deeply to verify the integrity of data that will be the basis for measuring various aspects of business performance. During his years of experience in both the actuarial and marketing research fields, he acquired an extensive portfolio of mathematical, statistical and other analytical tools, which he draws upon to creatively design the most appropriate methodology for a particular project. Larry’s creativity is also evident in the manner in which he expeditiously resolves technical and other obstacles. He conveys project findings clearly and incisively, while also providing novel insights into the ways in which they can best be used to increase sales and profits.” June 3, 2008
Moshe Kravitz, Director of Finance, IDT Corporation
“Larry is a valuable asset to our marketing group and provides rich, in-depth analysis on many different acquisition and retention campaigns that truly help us plan for future projects. He is intelligent, a pleasure to work with, and reliable. I have learned so much from him and his contributions to our organization have brought us to a higher level of strategic marketing efficiency.” August 30, 2006
Maureen McCormick, Marketing Director, IDT Corporation
“Larry is the rare individual with outstanding conceptual and implementation abilities. His skill and creativity were integral to our success.” August 30, 2006
Larry Krauss, Vice-President, Eric Marder Associates
“Larry consistently conquered complex data-analysis problems, spearheaded many ventures into new computing solutions, while encouraging the growth and development of his staff.” September 20, 2006
Joseph Berman, Software Manager, Eric Marder Associates
“Larry Brauner is one of the smartest and most ethical people I know… and I know a lot of people. His analytic power and persistence in pursuit of the right information are rare. At EMA Larry dealt with fast-changing modeling of consumer data, with all its irregularities, and was able to find the patterns in that data (I helped by providing programming skills). I say fast-changing, because job requirements were very fluid, and models needed to change on a dime. Anyone seeking a leading staff member characterized by intelligence and experience in analysis, as well as a good sense of humor, should give Larry a really close look.” June 5, 2007
David Alexander, President, Opal Computing
Tags: eric marder associates, IDT Corporation, Larry Brauner, marketing research, online social networking, SEO, social media marketing, Web Marketing
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