I advised in The 80/20 Rule and Social Media not to spread yourself too thin trying to juggle too many social media sites at one time.
In this article I want to caution against another pitfall, falling in love with one social media site and putting all your eggs in one basket.
Why NOT to Marry Your Social Media Site
Here are six ways you can benefit from a strategy that incorporates multiple social media sites:
- There’s a risk that your favorite site will decline in popularity, or that for a variety of reasons, some of your favorite people at that site may lose interest in logging in. If you connect at several sites or obtain personal contact information to network offline, your important relationships will be more secure.
- All social media sites allow you to share information and files, but each has its own unique structure and set of features. If you use several sites, these sites can complement each other’s functionality.
- No two social sites attract the identical people. Using several sites allows you to reach out to a greater number of people.
- Different sites attract different types of people. Using several sites allows you to reach out to a more diverse group of people and helps you to better target your social media.
- Using more forms of social media or more sites can favorably impact your web presence and your SEO efforts.
- The social networking masses tend over time to migrate from one site to another. If you’re lucky enough to have a head start on a site where they land, you might conceivably succeed at leveraging that head start to your advantage.
At the time I decided that a Twitter presence was valuable, I was happy not to be starting from scratch. So too with Facebook, when I started my new Facebook Page, I already had more than 500 Facebook friends.
To make it easy for you and I to connect, I set up a Connect page that includes all the social networking sites where I’m either very active or very established. Connecting on my favorite social sites will help us to communicate and will also help you to build your social media presence.
Important Heads Up Regarding Facebook
Facebook was in the forefront of online social networking news last week. Major changes were announced that make Facebook business pages more similar to Facebook personal profiles, and they make Facebook feeds more similar to Twitter timelines.
These changes are bound to further accelerate Facebook’s tremendous growth. Join me on the Facebook journey:
- Read Facing up to the competition for a brief overview that references a variety of social media news blogs covering the Facebook story.
- You can also download the Facebook Pages Product Guide directly from Facebook.
- Visit my Facebook Page and add yourself as a fan. I will be able to publish information to your Facebook news feed, and you will be able to help me spread the word.
- Join me on Let’s Follow Each Other, a social networking and training community to help build your presence and your relationships on Twitter and Facebook.
Linking More Easily to Facebook
A shortcoming of Facebook is its awkward linking structure. A Facebook link might perhaps appeal to a U.S. Library of Congress file clerk or to a CIA operative, but that’s about it.
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