Larry BraunerWCBS Radio 880 reported, based upon a source I have not been able to find, that personal blogs had peaked, and that people find the time commitment necessary for blogging to be excessive.

In other words, bloggers are experiencing burn-out, because they have difficulty justifying the investment of time and energy in their personal blogs.

Perhaps you’ve heard this story too. In any case, I’m asking, what will you do with this information? Will it will be a justification for quitting blogging? Will it be an excuse for not starting? I’ll share with you my perspective.

How Often Must You Blog?

Many believe that you must blog daily to grow an audience. I do not. While blogging daily might be optimal, less frequent but consistent blogging can lead to success. My personal strategy is to post here at least once per week, usually Sunday evening. I post a second time if a need arises. Applying the 80/20 rule, I’ve achieved a substantial result from ongoing moderate effort.

Craft a blogging plan based on your own situation and objectives. Blogging isn’t one size fits all.

Can Less Competition for Blog Readers Hurt?

Readers' EyeballsSuppose that personal blogs really are waning. Why should you become just another statistic? Less competition for readers’ eyeballs will help, not hurt. Some people want to quit blogging or not start, but you and I don’t have to follow their lead. People who blog intelligently will thrive. I prefer to be one of those people. How about you? :-)

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28 Responses to “Are Personal Blogs Waning?”

  1. Alice Coaxum on December 5th, 2010 11:31 pm

    I agree, blogging doesn’t have to be done daily and if you have readers who follow you it can be very effective. I also don’t put all my eggs in one basket either.

    We have to interact and get to know people as well. I think blogging is just one aspect of social networking and as long as there are readers there will always be a place for it. So true about less competition. That just leaves more readers for those who do blog. Even though this is the first time I have commented I usually read most of your posts as soon as I see an email about it.

    Keep up the great work!

    Alice Coaxum

  2. Steve Borgman on December 5th, 2010 11:43 pm

    Larry, have always loved your insightful articles. Yes, I sometimes get a little tired, but I treat this as a 10 year plus project, and as a marathon. It’s great to have quality people to run with :)

  3. Larry Brauner on December 5th, 2010 11:44 pm

    Thank you Alice and Steve.

  4. Cherry Rahtu on December 5th, 2010 11:44 pm

    Larry, wonderful post. Yes people have this problem, so do I. Thumb rule is always to create remarkable content, if the quality is not there, quantity cannot help. If the quality is there, the more frequent is always better. Do you agree? and I think it also depends on topics.

  5. Larry Brauner on December 6th, 2010 12:01 am

    I agree Cherry that quality is a requirement. However, I feel that more is better up to a point, and that point will be different for each blog and blogger.

  6. Debby Bruck on December 6th, 2010 1:17 am

    Hi Larry
    I agree with Alice. Blogging comes in many forms. Just commenting and interacting on different networks constitutes a form of blogging.

    Create a plan, write a short or long piece in a variety of venues, or just have one place where people find you, do what fits your personality and habits. I don’t see the need to drop out altogether. Make adjustments until the shoe fits.


  7. Chuck Bartok on December 6th, 2010 1:30 am

    Most Important statement Larry is sharing…
    “Craft a blogging plan based on your own situation and objectives.”

    In order for a Business to thrive there MUST be a PLAN.

    What is the Reason to Blog?
    Have you set the Goal to achieve your Goal?
    Stated the Date of reaching the Goal?
    Drawn up up your “battle Plan”?
    Allocated time and capital?
    Acquired the knowledge on HOW TO and also associate with like minds to share?

    Following these simple “rules” will assure success in your Blogging venture, regardless of TRENDS

  8. Shari Weiss on December 6th, 2010 1:33 am

    Blogs are Dying. Bloggers are the New Publishers. Blogs are Your Hub. Bloggers aren’t Journalists: The headlines change like the weather. And that stands to reason as we are still in the formative stages of our Social Media Revolution.

    Of course the New is always attractive to lots of people, so naturally people who don’t love writing have tried to blog — and grown tired of the “work.”

    I’ve only been blogging for 20 months, but I’m hooked . . . no matter how many articles I post in a week. Blogging helps me learn and fulfills a personal need to share that new knowledge. The rewards have surpassed anything I anticipated, and I expect they will increase as I practice my new “trade.”

  9. Marcelle Paisley on December 6th, 2010 2:11 am

    Less competition will be good :D

    Quality counts more than regularity, but blogging is not a necessity of business, imho.

  10. Martyn Hodgson on December 6th, 2010 3:36 am

    I wouldn’t be here if I’d not found you on Google through your blog.

    Blogs are good for being more expansive about certain subjects than you can manage on Facebook / Twitter.

    I also enjoy following blogs and would be wasting an opportunity for guest blogging if I didn’t manage my own blog.

    Once a week with extras thrown in on impulse is my target for blogging.

  11. Duni on December 6th, 2010 3:50 am

    In the beginning I used to blog almost daily. Now after two years I post twice a week. My blog is the core of all my online activities. I could never give it up!

    Have a great week,


  12. Jack on December 6th, 2010 3:58 am

    I have been blogging for 6.5 years and don’t see myself quitting any time soon. It is important to me and something that adds value.

    Besides, as you said less competition provides greater opportunity.

  13. Andy on December 6th, 2010 5:46 am

    I found it interesting. Hopefully you will visit also my blog; it is all about social networking and lots of other stuff are there.

  14. Dave Lucas on December 6th, 2010 9:27 am

    Hi Larry! Every now and again, there’s talk that blogs are going away. They’re not. There is no record of any such story having run on WCBS. That in itself is not unusual… If I may digress: around 1985-6, pre-internet, a story ran on the CNN radio network, that DuPont had essentially “bought” the rights to a man’s body! They paid the unidentified individual “an undisclosed sum” because they wanted to study his blood. His cells were able to stave off ANY infection, including Cancer and AIDS!

    The story ran 3:30 in the afternoon. When I arrived at work at 6pm I wanted to include the story in my evening report. I was unable to dins it in any of our wire copy. Because the radio station I worked for was a CNN affiliate, I was able to reach the radio desk and speak with the woman who presented the newscast. She called it “really unusual” that the 3:30 script had “disappeared” from the archives. Not even a paper copy could be found. And the network “skimmer” that records every single sound that goes out to the affiliates was mysteriously “missing about 2 and half minutes” of the 3:30 broadcast!

  15. Ilka Flood on December 6th, 2010 11:39 am

    Hi Larry,

    If it becomes a burden, that totally takes the fun out of blogging. I used to blog more often because I thought I “had to” in order to grow my business. Now I only blog once or twice a week. Done correctly blogging can be very rewarding.

    It’s about QUALITY not quantity.


  16. Robert on December 6th, 2010 1:09 pm

    Hello Larry,

    I don’t think personal blogs are declining however, the great content we once saw on many of those blogs is decreasing. The primary reason for that is just as you stated; “time and energy” it reqires.

    I see the same happening to myself. When I first started blogging almost 2 years ago, I was gung ho and writing articles 3-4 times per week. I am now very comfortable writing once per week. As long as I continue to enjoy what I’m doing, I’ll keep at it. Once the fun factor is gone, so am I. :-)

  17. Christina on December 6th, 2010 3:09 pm

    If thoughtfully written there is no need to write everyday…because it becomes tedious and boring.

  18. Ernest O'Dell on December 6th, 2010 8:44 pm

    Larry, I think the whole notion of the media putting out the story that personal blogs are waning are based on a false premise. While “personal” blogs are not much more than a bunch of irrelevant “chatter” to begin with, I don’t think their “going away” will have any effect on legitimate business blogs.

    As long as a regular blogger, who is providing useful content and information in a particular niche, is regular in their postings, they will do well. If the “chatter” blogs go away, then — perhaps — that will be less “noise” for the SEO bots to “crawl” through.

    Personally I try to post at least once a week to some of my “higher priority” blogs, while a lot of my lower priority blogs have, indeed, “waned” — as they say.

    There’s a bit of dynamics involved with posting regularly to a blog of interest, depending on the tags, categories and the “cloud” of keywords. I have found that when I post within certain confines, my articles, blog postings, and press releases usually get crawled within nanoseconds… if not milliseconds. Nano is faster, but I’ll take whatever I can get as long as it’s not 6 weeks.

    Some of my lower priority blogs have waned over the past few years because they have become too burdensome to maintain. Yes, there is a certain amount of time and “sweat equity” that goes into them. But if you’re in a niche where your livelihood depends on it, then writing is one of the cheapest forms of traffic and backlinks.

    Blogging, articles and press releases have brought me millions of visitors to my sites over the years, and from around the world. They’ve also been crawled and “scraped” in 20 plus foreign languages, so I must have done something right.

    I just have figured it all out… yet. ;)

  19. Mirdza on December 7th, 2010 8:46 am

    Whether they are waning or not doesn’t really matter. We don’t need to be doing it because everyone is doing it anyway. We blog because it’s a way to get the word out about a topic that we are PASSIONATE about in a way that is interesting to others; we are sharing a story, not simply writing an article, so blogging is wonderful! I will personally continue blogging. I do not do so everyday because not everyone wants to read something everyday, but I do so about once a week, and that I believe is sufficient. Not time consuming for me, nor for my readers.

  20. John on December 7th, 2010 11:42 am

    Larry - I couldn’t agree more. Less competition in the blogging world is a good thing for those of us who understand how to blog intelligently.

    Most people start blogging with an ambitious plan of posting everyday and quickly burn themselves out. When they don’t see the immediate results for all their effort they just quit.

    With that being said, I don’t believe personal blogs are waning because it has been this way since the beginning of blogging. Many people give it a try and many people end up quitting, and a good few stick with it for the long ride.

  21. Barbara McDowell Whitt on December 7th, 2010 5:15 pm

    When I began my blog, Mid-Prairie High School and Park College 1960-1965, I rather naively gave it that rather unwieldy name. I then plunged ahead, giving each day’s post that day’s date fifty years ago to the day.

    It works for me, and I think that is the essence of personal blogging. I waited until January 7 to start because my first idea was to compile daily diary entries from only my college diaries. However, I thought, “Why wait till then, why not begin by writing about my high school days at the beginning of a new decade?”

    Obviously, I will be making a daily post on this blog at least until April 25, 2015, fifty years after my 1965 graduation from Park College (now Park University) in Parkville (suburban Kansas City) MO.

  22. Bolaji on December 8th, 2010 10:43 am

    Many bloggers find it difficult to blog regularly. On the other hand, other bloggers find it easy to blog every day. I agree and believe the most important thing to worry about is being an intelligent blogger. Quality blogging is sure better than whole lots invaluable contents. This is great place to get insight on issues, I am glad I found your blog.

  23. Larry Brauner on December 8th, 2010 7:23 pm

    @Debby I agree too.

    @Chuck Thank you.

    @Shari Much success!

    @Marcelle Not a necessity, but blogs are useful if a business wants to build a web presence.

    @Martyn My blog permits me to leverage search engines in a way that other forms of social media do not. :)

    @Duni Happy you’re blogging and that I met you through Entrecard.

    @Jack You’re a veteran!

    @Andy Good luck with your blog.

    @Dave I know the news media is not reliable.

    @Ilka Yes, for sure.

    @Robert Hope blogging remains fun for you.

    @Christina Thanks.

    @Ernest Keep blogging and keep your eye on the big picture.

    @Mirdza Fantastic. :)

    @John Blogging is a long ride. Check out 7 Tips for Winning the Social Media Marathon.

    @Barbara Now that’s a commitment.

    @Bolaji Welcome.

  24. Debi on December 9th, 2010 4:12 am

    Great post and I agree. I recently decided to start a 2nd blog that I hope to have going by the end of the month. I believe what you post to your readers is important, not how often. If you have interesting, honest and helpful content, your readers will return and they will also share it with their friends.

  25. Harriet on December 12th, 2010 10:49 am

    Hi Larry.

    I’ve seen a lot of bloggers come and go. But, as far as hobby’s go, this really is no different from any other hobby. People just get bored and move on.

    Is blogging going to die?
    No way.

    Take care.

  26. Eugene Farber on December 13th, 2010 4:33 pm

    I think that blogging daily can actually be detrimental.

    You end up putting a lot of pressure on yourself to keep updating your blog…and the reality is that you don’t have something to say every single day.

    If you have multiple posts you can pump out in one day you can always schedule them over a period of time.

    I think the best bet is to post more frequently at the very beginning to get a lot of content up on your blog, then slowly decrease the frequency (but to keep a regular schedule going - be it MWF, or once a week).

  27. Larry Brauner on December 13th, 2010 5:48 pm

    @Debi @Harriet Thank you.. all the best.

    @Eugene Very sound advice, in my opinion.

  28. Melisa Peveto on March 2nd, 2012 12:23 am

    If you really want to drive traffic to your site, you have to blog daily. This is to show to your audience that you are really maintaining your site.

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