Larry Brauner

Blogging and Personal Branding

Personal blogs and business blogs often factor into the marketing mix of both large and small businesses.

Blogging is interactive and enables direct communication with the customer or end user, a subtle form of business networking.

Blogging as a form of networking is not as direct as attending a meeting of a chamber of commerce or a small business association — nor does it replace online social networking at social networking sites. However, it builds credibility while refining and reinforcing the blogger’s personal or corporate brand image.

Search Engine Optimization

As I stated in Top Reasons Why I Blog, “Blogging endears me to the search engines.”

Search engines love to deliver fresh content to their clientele, and that’s what blogs are all about. Each blog post creates new content for search engines such as Google to sink their teeth into.

Search engines send visitors. Some of those visitors become readers and bond with the blogger and his or her company or cause.

Make Money Blogging

This bond presents opportunities.

For example, when bloggers are looking directly to monetize their blogs, as is very often the case in the world of blogs, their readers are often redirected to another site or to a sales page to purchase an endorsed product or service.

This transition is easy once a trusting relationship has been created between blogger and reader.

To learn how to make money blogging, my previous post, Blogs and Blogging for Fun and Profit, is a good place to start.

We’ll continue to explore the relationship between blogging and search engine marketing.

Be sure to visit the Blog Marketing and SEO Training page.

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3 Responses to “Blog Marketing”

  1. martinact420 on May 23rd, 2008 11:54 am

    Nice artilce!

    But I was wondering where I could find the “You comment, I follow” badge? Could you let me know please? It’s okay to email me.

    Thank you vety much!

  2. Eric on May 24th, 2008 9:09 am

    Trusting relationship… But how do we gain readers trust?

    Before promoting a product, is it to actually use the product and know it better having tried it?

    If your review of the product is more truthful, I think this will gain the trust of readers.

  3. speedyol on June 4th, 2008 1:07 am

    Hi Larry,

    Here is my recap for what you’re saying:

    1) Search engines love fresh content created through blogs. Blogging will attract the attention of the major search engines who will list your website in their directories for free.

    2) You’ll provide more value for your website visitors. This will make people stick around longer and ultimately trust you more. On the Internet, trust translate to profits.

    Regards,
    Jonathan Haryanto

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