Larry BraunerIt isn’t too late for entrepreneurs to become early adopters of social media. Use of the social web is still trying to find its way into mainstream business culture.

I first learned about Web 2.0 from Time Magazine’s historic December 2006 cover story, Time’s Person of the Year: You. Then, after much preparation, I launched Online Social Networking in November 2007.

Social Media One Bite at a TimeLooking back and recounting my earlier discovery, I wrote in a March 2009 article, Social Media One Bite at a Time, that “I saw that while I could no longer be one of the earliest adopters of social media, it wasn’t at all too late to position myself at the forefront of an enormous trend.”

I now realize that I was one of the earliest social media adopters, especially within business circles. Entrepreneurs have been very slow to embrace the new media.

Consider two stories both appearing this week in established publications. Entrepreneurs Question Value of Social Media appeared in the Wall Street Journal, and Is Social Media Worth Your Time? appeared in Inc.

These articles are indications that skepticism and misunderstanding remain pervasive, particularly among small business owners. The key concerns seem to be ROI and the time burden imposed by social media.

I’m not going to confront those issues in this blog post. Instead, I’m helping you see an opportunity. If you’re already sold on the long-term potential of branding yourself and your business using social media, you can get a good head start on most of your competition.

If you’re not already sold, read the two books I mentioned in Are You Building Your Personal Brand and Future Around Your Passion?Crush It! by Gary Vaynerchuk and Six Pixels of Separation by Mitch Joel. Before you finish both books, I predict you’ll be a firm believer.

If you’re on your way, or if something is holding you back, in either case, I’d love to hear about it.

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4 Responses to “Businesses Can Still Benefit from Social Media Early Adoption”

  1. Jack Goldenberg on March 18th, 2010 10:41 pm

    Most people look in their rear view mirror to see what’s ahead of them. No wonder they don’t see it coming.

    Here’s another vote for Crush it!, a stirring mind-changing, possibly even life-changing book.

    Jack Goldenberg

  2. Wayne Parks Sr on March 19th, 2010 11:35 am

    Thank you Larry for a fantastic article.

    It still amazes me that so many advertisers are dragging their feet when it comes to Social Media Marketing.
    Back in the hay day of radio they said ‘TV’ would never take off.

    The same holds true today. Advertisers are reluctant to grab hold of the internet and social media marketing because they are afraid of taking the first step just like they were back in the hay day of radio.

    Now is the time to grab hold of this market shift.


  3. Steve-Personal Success Factors on March 20th, 2010 11:05 pm

    I, personally, am so glad I took up social media when I did. I had no idea what it was, or what I was doing, but by treating it as a marathon, which is what you have advocated, I’ve come along quite well. But I need to keep on running…. :)

  4. Larry Brauner on March 20th, 2010 11:17 pm

    Thanks Jack and Wayne.

    Steve, pace yourself, because there’s still a long way to go.

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