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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Feb
6
How to Cope with Google Friend Connect’s Untimely Demise
Filed Under Business Networking, List Building, Networking and Marketing Strategy, News, Ning Sites, Social Media and Social Networking Sites, Web Marketing, Widgets | Leave a Comment
In case you haven’t heard, “Friend Connect will be retired March 1, 2012,” says Google. This is not pleasant news for those websites that have sizable Google Friend Connect communities and whose community members have opted to receive newsletters from the site.Google recommends that you join Google+ and invite your community to join with you in order to keep in touch. Compared to Google Friend Connect, Google+ is a rather lame tool for staying in touch. Google Friend Connect newsletters permit direct community contact.
Google Ploy
Google+ got off to a great start but seems to have lost much of its original momentum and engagement. Google probably hopes to give Google+ a shot in the arm by terminating Google Friend Connect and redirecting members.If you have a community and wish to stay in touch, here are two approaches for creating email lists, are better than merely joining Google+ as Google advises.
If you have a small budget for an email contact list, I can use Aweber or Green Wave Email Marketing. I’m using both of them. Once you’re set up, ask your community to subscribe to your newsletter.
For a free email list, you can create your own group on a Ning social networking site, such as my Small Business Network. You will be able to email group members and to network with each other.
Invitation
I invite you to subscribe to this Online Social Networking blog and to join Small Business Network, so that we can stay in touch with each other. I’m also on Google+, Facebook , LinkedIn and Twitter.
I love to network, and I’m very accessible.
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Tags: Aweber, building a list, Google, Green Wave Email Marketing, List Building, Ning, Ning social network, small business networking, social networking site
Aug
28
Facebook Page Events Rock
Filed Under Business Networking, Case Studies, Facebook, Networking and Marketing Strategy, Outside the Box, Promoting Yourself, Social Media and Social Networking Sites, Web Marketing | 15 Comments
I love to experiment with SEO and social media strategies for small businesses. I’m ready to admit that many of my experiments are flops, but there’s no need to discuss those right now. 
One of my successes, however, is with Facebook page events. These aren’t merely events created by Facebook pages, as you might think. Rather, they’re virtual events that take place entirely on the walls and in the discussion areas of Facebook pages. The objective of Facebook page events is to increase page membership and engagement.
My First Facebook Page Event
My first such event, the 4+ Day Blog and Website Promotion Event and Social Media Party, took place January 2010 on my Facebook page in celebration of my 58th birthday. This Facebook event went viral and attracted well over 300 participants. As a result, I added many new fans and generated a momentum for my Facebook page that has continued even until today.I have since organized other networking events on Facebook pages, including Books I’m Reading on the Purple Umpkin page and What I’m Grateful For on my Facebook page, that were modestly successful.
International Watch Fair on Facebook
You may recall that I wrote in My Social Media Mission Abroad about attending Baselworld 2011 in Switzerland earlier in the year. The Baselworld Watch and Jewelry Fair was the most marvelous business experience I have ever had, and I dare say for most other people in the trade, as well.My Baselworld experience is the inspiration for my latest Facebook page event, the 4-Day International Watch Fair, taking place next week on the Gevril Group page. 76 people have already RSVP-ed “I’m Attending” as of this writing, and I wouldn’t be at all surprised if attendance at this first of its kind event reached several hundred Facebook members.
You can create Facebook page events too but to achieve favorable results, I recommend that you or your client build a solid web presence — on and off Facebook — before giving this approach a try. Your web presence will help to fuel your Facebook page event.
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Comments are welcome.
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Tags: Facebook, Facebook pages, networking events
Aug
14
Whether Hackers from Anonymous Bring Down Facebook on November 5 as Threatened or Not
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Social Media and Social Networking Sites | 14 Comments
Last Tuesday, Ellis Hamburger relayed what seemed to be a highly credible threat to permanently bring down Facebook on November 5, hardly an auspicious date, in Hacker Group Anonymous Vows To Destroy Facebook On November 5.The following day, Ellis posted an update that slightly mitigated that threat in Hacker Group Anonymous’ Leadership Disowns “Operation Facebook,” Only “Some Anons” Are Involved. He reported that the threat was issued only by a minority of the hackers within the Anonymous group and not by the group as a whole.
Ellis cautioned, however, that “nothing changes the fact that there are some talented hackers part of Anonymous that want to take down Facebook, even if the organization’s leadership does not condone it.”
Crafting Your Facebook “Plan B”
Whether hackers will actually succeed in destroying Facebook on November 5 as threatened or not, this is probably a good time to ponder the following three questions:- How critical is the role that Facebook plays in your business or personal life? After all, the existence and viability of Facebook is far beyond your control or mine.
- What would you lose if Facebook were to close down permanently without or even with prior notice? Consider the ways in which you use Facebook, the many contacts you’ve made and all the social capital you’ve accumulated.
- How can you protect your interests by diverting or diversifying your networking and marketing efforts starting right now? This question, while the most important, is also the most difficult to answer, since Facebook offers numerous and unique benefits; the popularity of Facebook is much more than accidental.
What do you think? Comments are welcome.
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Tags: Facebook, hacking
Jul
31
Accepting Friends on Facebook vs. LinkedIn Social Networking Sites
Filed Under Best Practices, Business Networking, Facebook, LinkedIn, Networking and Marketing Strategy, SPAM, Social Media and Social Networking Sites | 3 Comments
A Facebook friend recently asked about accepting friend requests on social networking sites, and I promised to discuss the matter. There is no single correct approach. However, by contrasting Facebook and LinkedIn, I hope to present and clarify a few of the issues.Accepting Friends on Facebook
Facebook is a social website intended primarily for social networking. Regarding accepting friends on Facebook, whether using Facebook for business networking or social networking, the best approach is clearly to be selective, because of both privacy concerns and the 5,000 Facebook friend limit.Should you unwittingly accept a con artist as a friend on Facebook, you’ll give that person greater access to your personal information and the personal information of your friends. If somebody who invites you to become a friend appears suspicious, reject the offer and indicate to Facebook that you don’t know the person.
You also need to be selective, because Facebook friends are limited. I myself accept all requests that are plausible, but I continually unfriend people for one of the following reasons:
- They spam me or annoy me.
- Facebook tells me that it’s their birthday, and when I visit their profile pages, I have no idea who they are. In other words, I can’t remember them ever having any interaction with me.
In this manner, I fine tune my friend list, so that when I do reach 5,000 Facebook friends, most of those connections will have real social networking or business networking value to me.
Accepting Friends on LinkedIn
LinkedIn is a social website intended exclusively for business networking. Regarding accepting friends on LinkedIn, there are two contrastingly different approaches that have gained acceptance within the LinkedIn community. You are free to choose either approach, but, once you do, you need to follow your chosen approach consistently.- Closed Networking Approach - You connect on LinkedIn only with people you know or whom your respected contacts introduce to you. LinkedIn recommends and approves of this approach, as it allows you to build a trusted business network.
- Open Networking Approach - You connect on LinkedIn with as many people as possible, since your objective is maximize your reach and visibility on the business networking site. You may occasionally need to remove people who abuse the connection with you. This is the approach I myself have adopted, and you may feel free to invite me. My LinkedIn email is in my LinkedIn profile.
Comments and questions are welcome. Please subscribe and “like” my Facebook page.
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Tags: Business Networking, business networking sites, Facebook, LinkedIn, social networking, social networking sites
Jul
17
How to Benefit from the New Facebook Groups
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Promoting Yourself, SPAM, Social Media and Social Networking Sites | 16 Comments
In New Facebook Groups for Better or Worse, I shared my reservations about the new Facebook groups and their potential to annoy Facebook users.However, after ample testing and observation, I’m no longer worried about negative effects and have come to view the new Facebook groups as a viable business networking and content syndication tool.
The on-site and email notifications generated by the new Facebook groups can become irritating, but it’s from these in-your-face notifications that the new groups derive their power. They tend to stimulate member activity. On the other hand, the notifications from the old groups had come to be viewed as total spam and were no longer the least bit effective.
Customize Your New Facebook Group Notifications
The customizable settings of the new Facebook groups help regulate the volume of notifications, add once you learn how to manage them, the new Facebook groups become beneficial and enjoyable.New Facebook groups provide four notification settings that you can adjust:
- Notify me when - “A member posts or comments” or “a member posts” are good settings for your favorite Facebook groups or groups you moderate. For other groups, you should choose “a friend posts” or “only posts I am subscribed to.” (I myself prefer the latter option, “only posts I am subscribed to.”)
- Also send an email to - Unless you’re off Facebook a lot, you probably should uncheck this box.
- Show this group in home navigation - This setting isn’t as critical as the others, since it doesn’t affect notifications. I myself set my favorite Facebook groups to “Always” and the rest of the groups to “Never.”
- Send me group chat messages - Unless you enjoy group chatting or you moderate that group, you should uncheck this box.
You Need Not Start Your Own Facebook Groups
Starting your own Facebook groups affords you some control but less than you might think. True, you make up the group rules, and while you can remove any member you wish, nobody can remove you. Nevertheless, abuse your group by spamming or otherwise, and your members will ignore your group or quit entirely.
For this reason, control of your Facebook group is illusory. Groups can be led but not controlled, and you don’t need to own or moderate a group in order to lead it. Furthermore, you don’t need to lead a group in order to benefit from it and enjoy it.
Why Start New Facebook Groups of Your Own
Here are a few valid reasons for starting your own Facebook groups:
- Necessity - You’re unable to find any new Facebook groups that fit your particular niche.
- Collaboration - You want to collaborate on a project with your Facebook friends or associates.
- Segmentation - Your Facebook friends share diverse interests with you. Segmenting your friends using groups will let you explore special interests together.
- Promotion - New Facebook groups can be used judiciously to supplement Facebook fan pages.
When you start a new Facebook group, keep the best interests of your membership in mind. Reciprocity makes the networking world go around. Be prepared to give, not just to get.
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Comments are welcome — of course.
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Tags: Business Networking, Facebook Groups, Facebook notifications, new Facebook groups
Jun
19
Quantity vs. Quality in Social Media and Business Networking
Filed Under Business Networking, Networking and Marketing Strategy, Targeting | 11 Comments
In establishing social media and business networking connections, quality matters more than quantity, but only to a limited extent.Admittedly, 100 quality business connections are superior to 400 random ones. I cannot dispute that. However, it’s rarely the either-or proposition that quantity vs. quality suggests.
For example, you connect with 500 people whom you carefully select, and you hope that all will be great connections. You later discover that 100 are fine connections and that the remaining 400 are questionable ones. Of your 100 fine connections, 20 really shine, but only four of them become clients or employees.
Quantity a Prerequisite for Quality
That’s how networking and prospecting work. Consider it a process of elimination or an outcome of the 80/20 Rule.Beware of those who discount quantity in their quest for quality business contacts. In practice, they end up with neither one, since quantity is a prerequisite for quality.
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Comments are welcome — of course.
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Tags: 80 20 Rule, Business Networking, prospecting
Jun
13
10 Tips for Making Facebook Business Friends
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Social Media and Social Networking Sites, Targeting | 19 Comments
You are using your Facebook personal profile for business despite 7 Issues to Consider About Doing Business on Facebook and despite advice dispensed in ONE Facebook Business Page, No More, No Fewer.Alternatively, you’re preparing to convert your Facebook personal profile using the new Facebook personal profile to Facebook business page migration tool.
In either case, you’d benefit from acquiring additional Facebook friends who share an interest in your business niche. Here are 10 tips that will help you add Facebook business friends:- Choosing Facebook Friends Wisely - Don’t invite random people. It’s a waste of time and a waste of your 5,000 Facebook friend quota.
- Staying out of Trouble - Don’t send invitations in rapid succession or invite people whose privacy settings are very restrictive. If there’s no message button, not much information or wall posts showing, or if Facebook questions whether you really know the person, move on.
- Introducing Yourself - Include a short message, such as “Hi. I’m a ballooning enthusiast and author of the book, “Avoiding Deflation.”
- People You Know in Real Life - Ask your business colleagues if they’re on Facebook or search for them.
- LinkedIn Connections - Do the same with LinkedIn networking connections who share an interest in your business niche.
- Twitter Profiles - Search Twitter accounts for interesting people. Then check whether they’re on Facebook. Start your conversations in 140 characters and then transfer them to Facebook.
- Facebook Research - Facebook groups, pages,your Home page, etc., are all places to find lots of potential friends.
- Friend Suggestions - Here’s the best part of all: If you add friends carefully, Facebook will reward you by recommending favorable choices for friends.
- Engage Your Facebook Friends - Engage your Facebook friends in conversations, and you’ll get to know those of their friends who join in.
- Don’t Be Afraid to Unfriend - If for any reason you’re questioning why someone is your Facebook friend, the Unfriend link on his or her profile is waiting impatiently for you to click on it. (If you do that to me, however, I won’t ever forgive you.)
I recently added many devoted watch enthusiasts and industry insiders to my roster of Facebook business friends using these ideas.
Don’t hesitate leave a comment — and if you’re new to my blog, I invite you to subscribe and like my Facebook page.
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Tags: Business Networking, Facebook
May
22
18 Articles Help You Master LinkedIn Strategy and Technique
Filed Under Business Networking, LinkedIn, Networking and Marketing Strategy, News, Social Media and Social Networking Sites | 16 Comments
The successful LinkedIn IPO last week seems to indicate that investors expect business networking and content curation giant LinkedIn to grow within its niche despite increasing Facebook domination of the social web.By maintaining a business focus, LinkedIn’s growth could persist unhampered by that of its social networking counterpart. For this reason, many articles have been written of late presenting strategies and techniques to maximize LinkedIn effectiveness, including my own 10 Tips for LinkedIn Social Networking.
LinkedIn Strategy and Technique
The following 18 articles explore a wide range of viewpoints, and they will hopefully help you to formulate and implement your LinkedIn plan:- The LinkedIn IPO: Why it matters to your day-to-day
- Web Success in the LinkedIn Era
- How LinkedIn Changed The Way I Do Business
- LinkedIn Beginner Tips
- Social Networking: LinkedIn vs. Facebook
- 7 Steps To Help You Build Your Personal Brand On LinkedIn
- 10 Ways to Maximize LinkedIn for Personal Branding
- LinkedIn Strategies for Personal Branding
- How to get Recommendations on LinkedIn
- How to Drive Traffic from LinkedIn
- HOW TO: Get the Most Out of Advanced Social Media Search
- How to Make the Most from LinkedIn Company Pages
- LinkedIn Business Profiles: Add Admins to Your Company’s Profile
- Is your sensitive company info being leaked on LinkedIn?
- Cultivating Meaningful LinkedIn Connections
- Building Solid Business Relationships Using LinkedIn
- LinkedIn Marketing
- 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
I invite you to connect with me on LinkedIn. My email address is in my LinkedIn profile, should you need it.
Please subscribe and “like” my Facebook page, too.
Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation. Sharing is Caring! Use the handy SHARE widget.
Tags: Business Networking, business networking sites, LinkedIn
May
8
New Facebook Groups for Better or Worse
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, News, Social Media and Social Networking Sites | 18 Comments
There are the old Facebook groups, and there are also the new Facebook groups that will very soon supersede the old.I wrote several articles last summer about the old Facebook groups:
- Facebook Groups as Alternatives to Ning Sites
- 10 Tips for Maximizing Facebook Groups
- The Problem with Facebook Groups
Since the content of old Facebook groups is not syndicated to news feeds, members only become aware of new content through an intrusive group broadcast or by randomly visiting the group. Unfortunately, I became increasingly disenchanted with old Facebook groups because of too little engagement and interactivity.
New Facebook Groups Wreak Havoc
Along came new Facebook groups, and I quickly seized the opportunity to try them out. Before long, I wrote about my experience with the new groups in New Facebook Groups Wreak Havoc:“By default, a member is notified every time another member posts. If the new Facebook group is large, members will be bombarded with unwanted email notifications and chat window popups. The engagement problem is solved, but a new notification problem is created.
“Users who are bothered by the quantity of email notifications can change their notification setting to “only posts I am subscribed to” and reduce or eliminate the notification problem — once they figure out how to do so.
“However, there’s a bigger problem not yet mentioned: One can be added by Facebook friends to new Facebook groups without pre-approval. Therefore, before one knows what’s happening, and before one can leave the group or change one’s notification setting, emails start flowing into his or her inbox, seemingly out of nowhere.”
With the new Facebook groups, the pendulum had swung in the opposite direction. The potential for unwanted notifications and spam alarmed me. Facebook had created a virtual monster.
New Facebook Groups Superseding the Old
Perhaps the havoc has subsided or there was less of it than I imagined, for Facebook has decided to phase out the old Facebook groups and to phase in the new. They’ve done a little tweaking to the groups but not much. All I can advise, therefore, is to use the new Facebook groups with caution. I hope Facebook’s initiative will be successful.
Check out Facebook Groups – a complete Guide. If used effectively, the new Facebook groups can be a great tool for networking and collaboration. I plan to use the new form of groups primarily for business networking.
My New Facebook Groups
I invite you to join me in any of my new Facebook groups that interest you. Simply join a group and wait for your membership to be approved. These are my seven new Facebook groups:
- Larry Brauner (My Personal Group)
- Fabulous Baby Boomers
- Social Media Enthusiasts
- Enterprising Business Leaders
- Rockland County, New York
- Watch Enthusiasts
- Stumblers (StumbleUpon Group)
Want to invite readers to join your new Facebook groups? The floor is now yours. Go ahead and leave a comment.
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Tags: Facebook, Facebook Groups, new Facebook groups
May
1
22 Business Networking Tips
Filed Under Best Practices, Books, Business Networking, Networking and Marketing Strategy, Personal Development and Success | 21 Comments
I recently revealed my top 10 Tips for LinkedIn Social Networking and 16 Tips for Ning Social Networking.I’ve also written Top 16 Reasons I Like Facebook More Than Twitter and 10 Simple Ideas for Setting Up a New Twitter Business Account.
However, let’s not kid ourselves. You and I both know that there’s much more to business networking than engaging on business networking sites. Effective business networking calls for a wide range of skills and resources.
Business Networking Strategies
I asked just last week, How Much Real Networking on Social Networking Sites?Frankly, I believe that there’s too little real business networking either online or off.
For this reason, I present you with a long — although far from complete — list of business networking strategies, hoping that you’ll find an idea or two that you can implement to your advantage.
Here are 22 business networking strategies:
- Always Be Networking - Every person you meet has the potential to introduce you to others in his or her network. Try to meet people every day.
- Networking is not Prospecting - Don’t treat all people as prospects. Your job is to develop some degree of relationship with each person you meet. This aspect of networking is explained in depth in Tommy Spaulding’s It’s Not Just Who You Know, which characterizes five levels of relating and explains the hows and whys of each.
- Network with Networkers - Business networking enables you to meet people whom you don’t already know. The networking concept is very well explained in Jim Randel’s The Skinny on Networking. Many of the people you’ll meet won’t have the inclination to share their networks with you. Don’t sweat it. Simply move on.
- Cast a Wide Net - Try not to prejudge people. All people have merit, and you never know who’ll provide you with a valuable referral. Targeting is a useful marketing concept, but in business and social networking, it’s possible to carry the targeting concept too far.
- Determine What You Want - If you don’t know what you want, how will you be able to tell others what you want? Not only that, you’ll be like a Sunday driver going from here to there without an intended destination. Become clear about where you want to go but be prepared to adjust your business networking course as you go along.
- Know Whom You Want to Meet - You need to know whom you want to meet, so that the members of your business or social network can help you meet such people.
- Fish Where the Fish Are - Join business networking sites and attend business networking events where you can connect with potential prospects and plenty of serious networkers.
- Focus on Giving, not Taking - I recommend that you read Bob Burg and John David Mann’s The Go-Giver. The importance of giving and receiving, not taking, extends far beyond business networking. You can become a powerful resource for your network! This blog is one of my ways of giving and being a resource.
- Be a Perfectionist - With key contacts, you can’t afford to be even a little sloppy. Polish your personal appearance, refine your business networking profiles and craft your communications, so that you’ll always make a great impression. We can’t be perfect, but we must at least do our very best.
- Strive for Consistency - Don’t rely on short intermittent bursts of activity in business networking or in other areas of your life. It’s hard to cram for tests, but it’s even harder to cram for relationships.
- Diversify - Don’t put all your business networking eggs in too few baskets. Be on the lookout for new and creative ways to meet people.
- Go the Extra Distance - When you think you’ve done all you can, see if you can do a bit more.
- Use Your Time Effectively - You can’t hope do everything, so employ the 80/20 rule and prioritize your business networking initiatives.
- Stay Organized - Keep a record of your business contacts’ names and personal information, as well as a log of your interactions with them. Find an approach that’s feasible for you.
- Pick Up the Phone - Get more personal. Use the phone, Skype and face-to-face meetings to make a close connection with your contacts and business networking partners.
- Build Your Network Online and Off - Don’t network exclusively either online or offline. Read Ivan Misner, David Alexander and Brian Hillard’s Networking Like a Pro. Besides being a master networker, Ivan Misner is Founder and Chairman at BNI, a business networking organization that spans the globe. It’s critical to recognize the need for business networking both online and off.
- Do not Abuse or Spam a Your Contacts - Aggressive behavior online or off will kill your chances of building a network and earn you a bad reputation.
- Don’t Waste Time with Overly Skeptical People - Preach only to the choir. If someone doesn’t get it, don’t try make him or her get it. Talk to somebody else.
- Learn from the Experts - There are many excellent networking books, such as the ones I mention here. Books, seminars and the people we meet have much to teach us about business networking, our vocational fields — and life.
- Build Your Network before You Need It - Harvey Mackay’s Dig Your Well Before You’re Thirsty is an oldie but a goodie. It takes a long time to grow a business or social network. If you wait until you need a business network before you start building it, you’ll regret your decision to delay.
- Be Authentic - Real people want to network and conduct business with those who are completely genuine and transparent.
- Follow Through - Follow up quickly and appropriately on business networking referrals. When people give you referrals, your actions reflect on them. Respect that and your referrals will grow.
Most people have business networks of manageable size. If you have an especially large network, you can hire a virtual assistant or an outbound call center outsourcing to help you contact your network. Good outbound call centers have a wide breadth of relationship management experience and expertise that they can share.
Now it’s your turn. As I said earlier, this list is “far from complete.” What are some of your favorite business networking tips?
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Tags: BNI, Bob Burg, Brian Hillard, Business Networking, business networking books, David Alexander, Ivan Misner, Jim Randel, John David Mann, Tommy Spaulding
