Facebook has started rolling out another round of changes. Have you noticed the new “Likes” box on the left side panel of your Facebook profile?

The latest round of changes will cause major headaches for sophisticated users who must restructure their skillfully branded Facebook landing pages, while for less sophisticated users, these changes will do little more than raise some eyebrows.

I fall into the latter group of less sophisticated users. I have an analytic and technical background. However, I opt for simple business and social media marketing solutions, as they’re easier to understand and are often more robust.

Now, About Your Left Side Pane

Facebook is phasing out application boxes that can currently appear on the left side pane of your profile, and Facebook has diminished your usable page width within your custom tabs from 720 to 520 pixels on both your Facebook profile and Facebook page.

By phasing out application boxes, Facebook gains use your left side pane for new purposes, and by decreasing usable page width, the freed-up horizontal space enables Facebook to display the new left side pane from within all tabs, not just the standard Facebook tabs.

Clearly, the left side pane will be an important aspect of the newest version of the Facebook user interface.

Say Goodbye to the Facebook Markup Language

There will be a change in the way Facebook custom tabs are programmed. FBML will be grandfathered-in but will be replaced by a newer technology. According to Inside Facebook, the change will take effect by the end of the year, so if you plan to create new FBML tabs, keep that in mind.

My parting advice: Keep everything as simple as possible and don’t put all your social media eggs into one basket.

Subscribe to my blog and “like” my Facebook page. Your comments are welcome.

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Tags: Facebook

This is my final online event of the summer. I’m kicking my new business networking site with some fresh ideas, and you’re invited to the party.

While I encourage you to join one my new site, you’ll also have to be a member of Facebook to participate in all the festivities.

Here are six steps to follow (please read carefully):

1. Start by joining Small Business Networking. If you can’t sign up, have a look at Ning Sign-Up Glitch Frustrates Users.
2. Fill in your profile completely, including My Current Networking Objectives, which you’ll use when you introduce yourself at the event. Add a profile picture, avatar or logo. Picture are best, since people like to network with real people with real faces.
3. Go to my Facebook business page — not my profile page.
4. Share the link to your new business profile. (If you join both sites, share one link one day and the other another day.) Include your current networking objectives in the comment area by pasting that information from your new business profile. (Enclose it in quotes if you like.) Press the share button, and your update will appear on my page.
5. Now share that with your Facebook friends. Click on the share link, and write in the comment area why you joined a new site and ask your friends to connect with you there.
6. Go back to my Facebook business page and visit with the other people who’ve posted there. You may want to add some of them as Facebook friends and friends on the new business site.

Watch for an announcement on Thursday about the party’s grand finale.

If any of my instructions don’t make complete sense, I accept full responsibility. Sometimes (often?) I’m a bit too complicated.

We can resolve any questions in the comment area of this blog post. See you at the party. Be there or be…

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Tags: business networking, business networking sites

I just launched my second promote your self/cause social and business networking event on Facebook which will run until Monday, August 2. My January Facebook fan page event went viral and drew hundreds of participants. Many of them made valuable new connections.

How the Event Works

This social and business networking Facebook event is fairly simple. Here’s how I envision the event working:

1. Registration - You go to the Facebook event page where you RSVP that you’re attending.
2. Go to the Event - Then you go to my Facebook business page where the event is taking place. Note that the event is not taking place on the event page wall.
3. Join My Facebook Business Page - If you’re already a member of my Facebook page, fine. If not, click “Like” to join.
4. Post on My Facebook Business Page Wall - Write something informative about yourself, and if you like, attach a relevant link. You may post one time every day, but try not to write the same thing each day that you post. Don’t post religious, adult or highly controversial content.
5. Check Out the Posts of Others - Find posts that resonate with you. Make sure you scroll down and click on “older posts” to view any posts that have rolled off the page.
6. Leave a Good Comment - Usually, sharing a positive opinion and asking a question help to get a conversation going. If a conversation is already in progress, you can join that conversation. Always be kind and courteous, even when you disagree.
   
7. Follow Up - When you receive a comment, always reply or follow up in some other way like sending a private message, requesting to be friends or doing something you said you’d do. Effective follow-up is an essential part of both social and business networking, online or offline, and it’s where most wanna-be networking mavens fall short.
8. Promote the Event - Your help promoting our event will help make it more successful. The best ways to promote it are: sharing this blog post wherever you can and using the “+ Select Friends Button” on the event page to invite your Facebook friends. On Twitter, please use hashtag #11dayparty or click here for a pre-formatted tweet.
9. Concerns or Complaints - Contact me privately with any concerns or complaints using one of the methods in my connect page.
10. Stay Connected - If you aren’t subscribed to this blog, you can subscribe by email or via RSS feed.

Promote Yourself Here in a Comment

You may also promote your self/cause in a comment on this article and get a good dofollow link back to your website or blog site. However, I do have a few guidelines for you to follow:

• Rules #4 and #6 from the list above apply here, as well.
• Use your real name in the name box.
• Place your link in the link box, not in the body of your comment.
• Use at least one of the following words in your comment: business, networking, Facebook, event and page. It will help with SEO. Try to be natural and not force it.
• I reserve the right to edit or remove any comments, as always.

Now that all the formalities are out of the way, it’s time for the social and business networking on Facebook to begin. Let’s have fun and get to know each other.

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Tags: business networking, Facebook, social networking

I entered the Perkett PR social media marketing competition while attending the Social Convergence and the Enterprise symposium.

I ended up finishing 2nd in the competition and creating lots of buzz. Thanks to everyone who helped, and a special thank you to Perkett PR for the contest.

Facebook Fan Page Event

I started an event somewhat similar to the last Facebook fan page event to keep the excitement going.

Please join me at my Thank-You and Tell-Us-About-Yourself Party taking place on my Facebook page. You can meet new people and promote yourself or your cause. It will be a blast.

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Tags: Facebook, Perkett PR

I asserted in Social and Business Networking Evolving that the integration of offline and online social and business networking, along with mobile technology, will dominate the social space for years to come.

Since business networking sites first appeared back in 2003, offline and online business networking have remained dichotomous. Generally, we’ve networked either offline or online. Business networking participants who wisely bridged the offline-online networking gap were in the small minority. However, all that is changing.

Those people doing their business networking online have been learning the importance of connecting offline for building trusting relationships. At the same time, people doing their business networking offline have been looking online for ways to nurture relationships once a business event or meeting is over.

Still a Long Way to Go

Nevertheless, although we’re headed in the right direction, we’re a long way from from overcoming skepticism and from seamlessly joining offline and online business networking.

If you and I meet online, we can communicate by phone or by Skype. This type of offline contact can greatly improve the quality of our interaction. Then, if we’re not too separated by distance, we can meet face-to-face. We can also stay in touch online. This is the approach I take.

However, if you and I meet offline, we might never connect online. Neither LinkedIn, Facebook nor any other social or business networking site is open enough or prevalent enough for us to easily follow up after an offline business networking event or meeting. One or both of us might never even go online nor see the merit in keeping in touch online except for the use of email.

I’m confident we’ll gradually close existing business networking technology and credibility gaps. While we’re waiting, why not subscribe to my blog and leave me a comment?

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Tags: business networking, business networking sites

The main problem with Facebook groups is a problem that all online networking sites and offline networking groups face, insufficient engagement.

People find it easy to join a networking group but difficult to show up or to participate online or in meetings.

Facebook Groups Especially Problematic

One very serious limitation of Facebook groups is that posted content doesn’t appear in members’ news feeds.

This limitation doesn’t apply to Facebook pages and profiles. However, positioning and visibility of Facebook page and profile content on users’ news feeds is subject to Facebook EdgeRank.

Since content doesn’t appear in member’s news feeds, group members can only learn of new content or read that content if they happen to visit the group’s page.

Partial Solution to Facebook Groups Problem

Fortunately, this problem is partially offset by an important feature of Facebook groups. Moderators can send newsletters to group members that are delivered directly to their Facebook inboxes. Group newsletters can inform and help to increase participation.

Too many group creators use their group’s newsletters to spam members. Spamming members makes newsletters ineffective and kills any chance of getting members to participate. My advice is to keep members’ interests in mind when you mail them, not just your own.

Please don’t forget, you can broadcast newsletters directly to your members’ inboxes provided you don’t have 5,000 members or more, so limit the size of your membership.

That’s all I have to say about the problem with Facebook groups until you leave a comment.

And if you’re new, please take a few seconds to subscribe.

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Tags: Facebook, Facebook EdgeRank, Facebook Groups, social networking sites, SPAM

I recently discussed Facebook Groups as Alternatives to Ning Sites from a group creator’s vantage point. Here I look at ways you can get the most out of your Facebook Groups from a general member’s point of view.

Facebook groups are great for meeting new people and sharing your ideas and content. Facebook groups can also help you brand yourself if you use them right.

Following are 10 tips for maximizing your Facebook groups participation:

1. Join Facebook groups with the intention of gaining the maximum possible benefit from each group. Do not just click “Join” merely to display interest in a subject or cause.
2. Be prepared to give at least as much to the group as you receive, and in the end you’ll probably receive more than you gave.
3. Abide by each group’s preferences. Look to see whether discussion is taking place on a group’s Wall or on its Discussion Tab.
4. Visit your Facebook groups frequently, as your groups’ updates don’t appear in your news feed and may have insufficient EdgeRank to be appear if and when Facebook allows group content to show up in news feeds.
5. Comment on your groups’ updates and join the conversation. You may disagree with another member’s content or opinion, but please, exercise restraint and comment with respect for that person and the group. Sometimes it may be better to send a private message rather than discuss a delicate or personal matter in public.
6. Add new content to your Facebook groups that will interest other members and stimulate conversation. Include your personal take on the content.
7. Post your own content if it’s relevant, but don’t post your content exclusively, and be very careful not to spam the group.
8. Invite your friends to join the Facebook groups you belong to. Use your Wall, a group’s “Invite People to Join” link or private messages. However, only extend appropriate direct invitations. I’ve been extra careful when inviting people to join the Fabulous Baby Boomers Facebook group, because I don’t want to insult them in case they’re too young to be boomers.
9. Invite group members to be Facebook friends if and when it seems like a good idea. In the invite message, remind them how you know them.
10. Expect to receive bulletins from your Facebook groups. If your groups hold a Facebook Event or even an off-site event, do your best to participate.

These are Facebook groups I’ve created:

• Fabulous Baby Boomers - I’m a Baby Boomer. I admit it. This Facebook group is recommended for people who were born between 1943 and 1964 — or who wish they had been. Join us for a good mixture of fun and business.
• Enterprising Business Leaders - This Facebook group is for entrepreneurs and business leaders from all business sectors including not-for-profit.
• Social Media Enthusiasts - This Facebook group is for social media evangelists and enthusiasts at all levels of experience and skill.

Once again, if you have or will have a Facebook group, tell us about it in a comment below. You can also share whatever else you desire.

Oh, and before I forget, my new blog, Optimize Your Web Presence, is already up and running.

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Tags: Facebook, Facebook Groups

Ning sites aren’t disappearing. Granted, many Ning sites will close when the new Ning plans and pricing go into effect on July 20. However, many other Ning sites will remain open. Roughly 15,000 Ning network creators have already demonstrated their interest by joining the new Ning Creators social network.

If your favorite Ning sites survive, continue to use them without hesitation. Chances are these Ning sites will offer greater functionality than they did in the past.

If, on the other hand, you’re a network creator seeking Ning alternatives, many alternative to Ning sites  exist. I intend to examine a variety of Ning alternatives over the weeks and months to come.

Facebook Groups as Alternatives to Ning Sites

Last week I launched Fabulous Baby Boomers, a new Facebook group. I considered starting it on Ning or another social network hosting platform, but I chose to start my group on Facebook for four principal reasons:

1. I wanted to test how well Facebook groups, a free alternative to Ning sites, might help me achieve my networking objectives.
2. I believed that it would be easier to promote group membership and for that membership to spread virally on Facebook than elsewhere, since Facebook is the most active social web site.
3. A Facebook group keeps my options open, since it doesn’t preclude the possibility of building a network on another social platform in the future. Rather, a Facebook group could help drive people to a new site.
4. Growing Facebook groups could support other projects I have going or will initiate in the future on the Facebook social networking site.

Of course there are trade-offs, such as:

• no subgroups within a Facebook group
• no blogs as on Ning sites
• very limited opportunities for Facebook group customization
• you haven’t used Facebook much in the past, so you’ll have a learning curve and will need to develop influence on that site

Here are some important features of Facebook groups. You can:

• broadcast newsletters directly to your members’ inboxes provided you don’t have 5,000 members or more, so limit your membership size if this feature is important to you
• use “Invite People to Join” with discretion and encourage your members to do the same in order to bring new members into the group
• create group events to liven things up, promote an event, build your brand or increase membership
• use the discussion tab as you would use a forum

You can’t choose a vanity name for a Facebook group like you can for a Facebook profile or a Facebook page. I suggest that you buy a domain name and forward it to your Facebook group. I purchased the domain FabulousBabyBoomers.com for my Facebook group. If you know any Baby Boomers, please tell them about this group.

I’m also launching a new blog site in a few days, Optimize Your Web Presence. The site is already up, and I hope you’ll stop by and check in.

If you have or will have a Facebook group, tell us about it in a comment below. You can also share whatever else you have on your mind.

Whether you prefer Facebook groups or Ning sites, I wish you complete success!

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Tags: Facebook, Facebook Groups, Ning, Ning social network

You post updates on your Facebook profile, page or group and want your friends, fans or group members to find them in their Facebook news feeds — and hopefully comment on them and recommend them to their friends.

Ever notice that much too often your posts don’t have the effect you desire? This result can occur for a variety of reasons:

• Few Eyeballs - The quantity of your friends, fans or members is small to begin with, and since few check their news feeds regularly, your posts go unnoticed.
• Relevance - Your posts are irrelevant or simply fail to resonate with your audience. They don’t appeal enough for people to engage them.
• Passivity - Many people lack the assertiveness or the focus to react to your posts or share them, even if they enjoy them.
• Low EdgeRank - Facebook buries your posts so far down in people’s news feeds, that they’re in-effect invisible. Facebook computes and uses EdgeRank to assess the relative importance of posted content. A high Facebook Edge Rank leads to visibility, while a low Facebook EdgeRank leads to obscurity. Your posts are competing with others, and a relatively low EdgeRank keeps them from appearing.

As Jason Kincaid explains in EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick on Tech Crunch, three factors influence the EdgeRank of your content:

1. Relationship, i.e., your relationship with your potential audience as perceived by Facebook. The more you interact with Facebook users, the higher the EdgeRank of your posts, and the higher your posts appear on their walls. Facebook rewards you for building personal relationships. Invest time reading, commenting on and sharing other people’s content.
2. Engagement, the extent to which people engage with your post. A strong interaction will drive up your Facebook Edge Rank. Of course, someone has to see your post and react to it in the first place. This can lead to a Catch-22 situation. If necessary, send a message to some of your good friends in order to get the ball rolling. By the way, the most engaging posts are status updates that ask questions.
3. Time Elapsed - Over time your post loses EdgeRank, which makes room for newer posts to appear. No one post gets to hog the news, so keep your creative juices flowing.

Facebook values relationships between its members and engagement with member content. Give Facebook what Facebook values, and your EdgeRank and visibility will benefit. Use Facebook for pushing your ads or agenda, and your EdgeRank and visibility will suffer.

Please leave a comment, and if you’re a new visitor, kindly subscribe and join my Facebook page.

Also, I started a new group on Facebook called Fabulous Baby Boomers, and we’re looking for Baby Boomers to join us.

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Tags: Facebook, Facebook EdgeRank

In Facebook Fumble Draws Broad Rebuke, I stated that the possibility of further Facebook backlash didn’t concern me very much, and that you shouldn’t let Facebook’s speed bump become your speed bump.

I compared the woes of Facebook to those of Microsoft and recommended that you move forward with your Facebook plans.

My approach drew criticism from an online friend I respect, so I reached out to members of my Facebook page to hear their thoughts. The responses I received strengthened my belief that the reaction to Facebook’s misstep would dissipate.

Many articles were very critical of Facebook’s apparent lack of concern for user privacy and the social networking behemoth’s sharp departure from its previous policies.

One such article was Why Facebook Can’t Be Trusted: Let’s Recognize the Dangers Before Praising It as Web’s Default Marketing Platform posted by Craig Daitch on Ad Age’s Digital Next.

At the same time, Christopher Heine posted No Major Privacy Backlash From Facebook’s 425M Base on ClickZ, a rather moderate reaction to the Facebook episode.

However, a bold article, Ignore The Screams–Facebook’s Aggressive Approach Is Why It Will Soon Become The Most Popular Site In The World by Henry Blodget of Business Insider, confronted the negative press head on and resonated with me like nothing else I read.

Facebook’s aggressiveness on the privacy front is a big reason for the site’s success. The company will survive the latest PR flap, just as it has survived all the other PR flaps. And unless the latest blow-up scares it into changing its ways (let’s hope not), Facebook will continuing growing like a weed until it is by far the most popular web site in the world (and note what “most popular” means: It means that, despite the howling of a tiny minority, more people choose to spend more time on Facebook than any other site in the world).

From a business perspective, in other words, Facebook’s approach to innovation is smart. It’s not always popular, but it works. And if Facebook wants to maintain its competitive edge, it will do what it has to do to smooth over the latest blow-up, and then go forth with the same approach and attitude it has had all along.

Digest the articles referenced above. Then decide for yourself: Facebook backlash — fact, fiction or inconsequential?

Please subscribe and leave a comment. Don’t hesitate to disagree with me. My kids usually do.

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Tags: Facebook, privacy

“You’ve got to hand it to Facebook. They certainly know how to do security — not,” wrote Steve O’Hear in Video: Major Facebook security hole lets you view your friends’ live chats on TechCrunch Europe last week.

Security flaws that exposed private chats and other private information to so-called “friends” have enraged many Facebook members and critics.

In Facebook needs to face the music, InfoWorld links this misstep and previous Facebook transgressions to the social networking giant’s plans to control the web.

More Facebook backlash is likely, but this possibility really doesn’t concern me very much.

My Key Facebook Concern

I am very concerned whether or not this incident will deter you from using Facebook for your social media marketing and digital public relations.

While many will use the Facebook blunder to justify their hesitation to market on Facebook, don’t you join their ranks. Don’t you let Facebook’s speed bump become your speed bump.

A Little Company Called Microsoft

How often has Microsoft released software that contained bugs and security glitches? Although their aggressive marketing has been held in check by anti-trust suits and fierce competition from Google and Apple, Microsoft continues to make billions and still dominates the PC niche despite a long history of computer software problems.

Please Ignore the Naysayers

My advice to you:

• ignore all naysayers, there will always be plenty of them
• get your Facebook page going and growing as quickly as possible
  
• attract lots of targeted followers to your Facebook page
• start your Facebook conversation and share your content
• build your brand on Facebook and all over the social web

Come join my Facebook conversation too!

Have any comments? The floor is yours.

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Tags: Facebook, social networking sites

You may already have a website or a blog, but do you have a Facebook page yet?

If not, you will before long. Nearly everybody will create a Facebook page. I’ll try to paint the big picture for you.

Facebook pages are the public side of Facebook and are fully accessible to search engines. They are free and easy to set up.

Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:

Facebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.

Once such change, seemingly minor,  is the Facebook page “Like” button that supersedes the  familiar “Become a Fan” button.

Facebook Introduces the Like Button

Facebook fan pages are now simply Facebook pages.

This notice appeared for the first time yesterday when I visited my Facebook page:

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

Facebook Page Rationale

Facebook is changing more than just words or buttons.

Coming are Facebook community pages, which are going to be built around concepts rather than personalities or businesses. Facebook pages may also tie in to Wikipedia pages in some way. Will it not make more sense for people to “Like” community pages than to “Become a Fan” of them?

Consider this likely scenario:

Everybody and everything will have a home on Facebook pages making Facebook the largest website hosting service in the world.

Facebook’s Exquisite Revenue Model

All Facebook pages will be sponsored by ads as they are right now. Facebook ads work somewhat like the popular Google Adsense ads except for four key differences:

1. Facebook inserts Facebook ads at their discretion, not yours
2. Facebook earns revenue from the ads
3. Google doesn’t earn any revenue from the ads
4. You don’t earn any ad revenue either

Of course, Facebook could introduce premium services and, similar to Ning, let you to pay to:

• remove Facebook ads
• share in the revenue from ads
• use your own domain name
• turn nofollow links into dofollow links
• rank higher in their search results

Facebook already lets you pay to advertise and find people to “Like” your page.

Integrating Facebook Pages and Profiles

Facebook now also enables you to see which of your Facebook friends (if any, up to a maximum of 200) “Like” a particular Facebook page.

However, Facebook pages will become even more integrated with Facebook profiles and will serve to characterize each Facebook member’s interests and values. Facebook profiles will attract new members to Facebook pages, which in turn will attract others, creating a giant web of page and profile relationships.

Who wouldn’t want to have a presence on such a dynamic and connected Facebook?

Build Up Your Facebook Page

Can Facebook be prevented from dominating the Internet? Unless they commit a major blunder or suffer an extended outage, I doubt it. Consider the following five factors working in Facebook’s favor:

1. Facebook pages (enhanced and expanded)
2. An enormous and rapidly growing membership
3. Facebook Widgets (which extend Facebook’s influence)
4. Facebook Friend Connect (lets members easily log into other sites)
5. Facebook search engine ambitions

If you have a Facebook page, I recommend that you build it up. If you don’t have one, create one as soon as possible.

Please “Like” my Facebook page and leave a comment below.

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Tags: Facebook, Google

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