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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 March 8-15.
Aug
21
Can You Back Up Facebook Relationships?
Filed Under Facebook, LinkedIn, Networking and Marketing Strategy, Ning Sites, Social Media and Social Networking Sites | 9 Comments
Last week, in Whether Hackers from Anonymous Bring Down Facebook on November 5 as Threatened or Not, I suggested that you find ways to reduce your risk of loss should Facebook go away.I asked you, “How can you protect your interests by diverting or diversifying your networking and marketing efforts starting right now?”
Some readers recommended that we back up our data, but I pointed out that we can not back up our relationships like pictures or profiles.
Sal made a couple of very good points:
- “I think there is no real way to mitigate completely against the damage that losing Facebook would mean, any more than you could mitigate against losing Google.”
- ”On the Internet, you always have to see it coming and mitigate against it by having as many, diverse, independent sources of prospective customers as possible.”
While I agree completely with Sal’s remarks, I ask, how can we at least partially mitigate against the damage? What practical measures we can take?
Just as an example, we might start groups on LinkedIn and invite fellow Facebook group members to join these groups. Unfortunately, LinkedIn groups don’t have the same functionality as Facebook groups, and not all of our fellow Facebook group members will join us on LinkedIn, but this is nevertheless a practical partial solution.
We might instead choose a Ning social network or a Ning group within a particular Ning social network, etc. You get the idea.
Now it’s your turn again. What are your ideas? I would like to hear them, and I’ll share mine.
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Tags: Facebook, Facebook Groups, LinkedIn, Ning, Ning social network
Aug
14
Whether Hackers from Anonymous Bring Down Facebook on November 5 as Threatened or Not
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Social Media and Social Networking Sites | 14 Comments
Last Tuesday, Ellis Hamburger relayed what seemed to be a highly credible threat to permanently bring down Facebook on November 5, hardly an auspicious date, in Hacker Group Anonymous Vows To Destroy Facebook On November 5.The following day, Ellis posted an update that slightly mitigated that threat in Hacker Group Anonymous’ Leadership Disowns “Operation Facebook,” Only “Some Anons” Are Involved. He reported that the threat was issued only by a minority of the hackers within the Anonymous group and not by the group as a whole.
Ellis cautioned, however, that “nothing changes the fact that there are some talented hackers part of Anonymous that want to take down Facebook, even if the organization’s leadership does not condone it.”
Crafting Your Facebook “Plan B”
Whether hackers will actually succeed in destroying Facebook on November 5 as threatened or not, this is probably a good time to ponder the following three questions:- How critical is the role that Facebook plays in your business or personal life? After all, the existence and viability of Facebook is far beyond your control or mine.
- What would you lose if Facebook were to close down permanently without or even with prior notice? Consider the ways in which you use Facebook, the many contacts you’ve made and all the social capital you’ve accumulated.
- How can you protect your interests by diverting or diversifying your networking and marketing efforts starting right now? This question, while the most important, is also the most difficult to answer, since Facebook offers numerous and unique benefits; the popularity of Facebook is much more than accidental.
What do you think? Comments are welcome.
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Tags: Facebook, hacking
Aug
7
New Secret to Gaining Followers on Facebook
Filed Under Facebook, List Building, Networking and Marketing Strategy, Promoting Yourself, SPAM, Social Media and Social Networking Sites, Targeting, Website Traffic | 21 Comments
I stated in How to Benefit from the New Facebook Groups that “you don’t need to lead a group in order to benefit from it.” In other words, there is value in joining other people’s Facebook groups. That value can be enormous, as I’ll explain.Facebook Group Members Become Followers
Every new Facebook group has members who follow that group and all of its conversations by means of the Facebook notification system. Not every member will monitor or engage in discussions, but some will. Therefore, each time you become a member of one of the new Facebook groups, you acquire potential new followers.For each subject that interests you, join as many relevant new Facebook groups as you can find using the Facebook search function. Once you’ve joined the group and can browse its discussions, if you find that they’re in a language you don’t understand, or that the group is overrun by spammers, leave the group.
Examine the list of new Facebook groups to which I belong. You’ll find that they fall into a many categories, and that most categories contain more than one group. I suggest that you follow a similar approach, and if you wish to join some of the same groups as I, don’t hesitate.
Here are three very important points:
- Don’t use the new Facebook groups merely to push out your own content, since that’s spam. Group members will see through your approach and ignore you. Not only that, the group moderator might even reprimand you or expel you from the group.
- Share content with each Facebook group that’s relevant to that group. Group members will appreciate you, enjoy your participation and become genuine followers.
- Don’t just post. “Like” other people’s posts too and comment on them when appropriate.
As I browse the web, I keep my eyes open for content worth sharing. I then share it in a variety of places including the relevant new Facebook groups to which I belong. When the time comes to share my own content, I follow the exact same procedure, but because I’ve played fair, my posts aren’t viewed at all as spam. Consequently, I receive lots of traffic from Facebook and other social websites.
Go now and acquire some Facebook followers. The relationships you build in the new Facebook groups can easily grow into meaningful social or business friendships.
Before you go, however, please do subscribe and leave a comment.
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Tags: Facebook, Facebook Groups, new Facebook groups, SPAM
Jul
31
Accepting Friends on Facebook vs. LinkedIn Social Networking Sites
Filed Under Best Practices, Business Networking, Facebook, LinkedIn, Networking and Marketing Strategy, SPAM, Social Media and Social Networking Sites | 3 Comments
A Facebook friend recently asked about accepting friend requests on social networking sites, and I promised to discuss the matter. There is no single correct approach. However, by contrasting Facebook and LinkedIn, I hope to present and clarify a few of the issues.Accepting Friends on Facebook
Facebook is a social website intended primarily for social networking. Regarding accepting friends on Facebook, whether using Facebook for business networking or social networking, the best approach is clearly to be selective, because of both privacy concerns and the 5,000 Facebook friend limit.Should you unwittingly accept a con artist as a friend on Facebook, you’ll give that person greater access to your personal information and the personal information of your friends. If somebody who invites you to become a friend appears suspicious, reject the offer and indicate to Facebook that you don’t know the person.
You also need to be selective, because Facebook friends are limited. I myself accept all requests that are plausible, but I continually unfriend people for one of the following reasons:
- They spam me or annoy me.
- Facebook tells me that it’s their birthday, and when I visit their profile pages, I have no idea who they are. In other words, I can’t remember them ever having any interaction with me.
In this manner, I fine tune my friend list, so that when I do reach 5,000 Facebook friends, most of those connections will have real social networking or business networking value to me.
Accepting Friends on LinkedIn
LinkedIn is a social website intended exclusively for business networking. Regarding accepting friends on LinkedIn, there are two contrastingly different approaches that have gained acceptance within the LinkedIn community. You are free to choose either approach, but, once you do, you need to follow your chosen approach consistently.- Closed Networking Approach - You connect on LinkedIn only with people you know or whom your respected contacts introduce to you. LinkedIn recommends and approves of this approach, as it allows you to build a trusted business network.
- Open Networking Approach - You connect on LinkedIn with as many people as possible, since your objective is maximize your reach and visibility on the business networking site. You may occasionally need to remove people who abuse the connection with you. This is the approach I myself have adopted, and you may feel free to invite me. My LinkedIn email is in my LinkedIn profile.
Comments and questions are welcome. Please subscribe and “like” my Facebook page.
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Tags: Business Networking, business networking sites, Facebook, LinkedIn, social networking, social networking sites
Jul
17
How to Benefit from the New Facebook Groups
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Promoting Yourself, SPAM, Social Media and Social Networking Sites | 16 Comments
In New Facebook Groups for Better or Worse, I shared my reservations about the new Facebook groups and their potential to annoy Facebook users.However, after ample testing and observation, I’m no longer worried about negative effects and have come to view the new Facebook groups as a viable business networking and content syndication tool.
The on-site and email notifications generated by the new Facebook groups can become irritating, but it’s from these in-your-face notifications that the new groups derive their power. They tend to stimulate member activity. On the other hand, the notifications from the old groups had come to be viewed as total spam and were no longer the least bit effective.
Customize Your New Facebook Group Notifications
The customizable settings of the new Facebook groups help regulate the volume of notifications, add once you learn how to manage them, the new Facebook groups become beneficial and enjoyable.New Facebook groups provide four notification settings that you can adjust:
- Notify me when - “A member posts or comments” or “a member posts” are good settings for your favorite Facebook groups or groups you moderate. For other groups, you should choose “a friend posts” or “only posts I am subscribed to.” (I myself prefer the latter option, “only posts I am subscribed to.”)
- Also send an email to - Unless you’re off Facebook a lot, you probably should uncheck this box.
- Show this group in home navigation - This setting isn’t as critical as the others, since it doesn’t affect notifications. I myself set my favorite Facebook groups to “Always” and the rest of the groups to “Never.”
- Send me group chat messages - Unless you enjoy group chatting or you moderate that group, you should uncheck this box.
You Need Not Start Your Own Facebook Groups
Starting your own Facebook groups affords you some control but less than you might think. True, you make up the group rules, and while you can remove any member you wish, nobody can remove you. Nevertheless, abuse your group by spamming or otherwise, and your members will ignore your group or quit entirely.
For this reason, control of your Facebook group is illusory. Groups can be led but not controlled, and you don’t need to own or moderate a group in order to lead it. Furthermore, you don’t need to lead a group in order to benefit from it and enjoy it.
Why Start New Facebook Groups of Your Own
Here are a few valid reasons for starting your own Facebook groups:
- Necessity - You’re unable to find any new Facebook groups that fit your particular niche.
- Collaboration - You want to collaborate on a project with your Facebook friends or associates.
- Segmentation - Your Facebook friends share diverse interests with you. Segmenting your friends using groups will let you explore special interests together.
- Promotion - New Facebook groups can be used judiciously to supplement Facebook fan pages.
When you start a new Facebook group, keep the best interests of your membership in mind. Reciprocity makes the networking world go around. Be prepared to give, not just to get.
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Comments are welcome — of course.
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Tags: Business Networking, Facebook Groups, Facebook notifications, new Facebook groups
Jun
19
Quantity vs. Quality in Social Media and Business Networking
Filed Under Business Networking, Networking and Marketing Strategy, Targeting | 11 Comments
In establishing social media and business networking connections, quality matters more than quantity, but only to a limited extent.Admittedly, 100 quality business connections are superior to 400 random ones. I cannot dispute that. However, it’s rarely the either-or proposition that quantity vs. quality suggests.
For example, you connect with 500 people whom you carefully select, and you hope that all will be great connections. You later discover that 100 are fine connections and that the remaining 400 are questionable ones. Of your 100 fine connections, 20 really shine, but only four of them become clients or employees.
Quantity a Prerequisite for Quality
That’s how networking and prospecting work. Consider it a process of elimination or an outcome of the 80/20 Rule.Beware of those who discount quantity in their quest for quality business contacts. In practice, they end up with neither one, since quantity is a prerequisite for quality.
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Comments are welcome — of course.
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Tags: 80 20 Rule, Business Networking, prospecting
Jun
13
10 Tips for Making Facebook Business Friends
Filed Under Business Networking, Facebook, Networking and Marketing Strategy, Social Media and Social Networking Sites, Targeting | 19 Comments
You are using your Facebook personal profile for business despite 7 Issues to Consider About Doing Business on Facebook and despite advice dispensed in ONE Facebook Business Page, No More, No Fewer.Alternatively, you’re preparing to convert your Facebook personal profile using the new Facebook personal profile to Facebook business page migration tool.
In either case, you’d benefit from acquiring additional Facebook friends who share an interest in your business niche. Here are 10 tips that will help you add Facebook business friends:- Choosing Facebook Friends Wisely - Don’t invite random people. It’s a waste of time and a waste of your 5,000 Facebook friend quota.
- Staying out of Trouble - Don’t send invitations in rapid succession or invite people whose privacy settings are very restrictive. If there’s no message button, not much information or wall posts showing, or if Facebook questions whether you really know the person, move on.
- Introducing Yourself - Include a short message, such as “Hi. I’m a ballooning enthusiast and author of the book, “Avoiding Deflation.”
- People You Know in Real Life - Ask your business colleagues if they’re on Facebook or search for them.
- LinkedIn Connections - Do the same with LinkedIn networking connections who share an interest in your business niche.
- Twitter Profiles - Search Twitter accounts for interesting people. Then check whether they’re on Facebook. Start your conversations in 140 characters and then transfer them to Facebook.
- Facebook Research - Facebook groups, pages,your Home page, etc., are all places to find lots of potential friends.
- Friend Suggestions - Here’s the best part of all: If you add friends carefully, Facebook will reward you by recommending favorable choices for friends.
- Engage Your Facebook Friends - Engage your Facebook friends in conversations, and you’ll get to know those of their friends who join in.
- Don’t Be Afraid to Unfriend - If for any reason you’re questioning why someone is your Facebook friend, the Unfriend link on his or her profile is waiting impatiently for you to click on it. (If you do that to me, however, I won’t ever forgive you.)
I recently added many devoted watch enthusiasts and industry insiders to my roster of Facebook business friends using these ideas.
Don’t hesitate leave a comment — and if you’re new to my blog, I invite you to subscribe and like my Facebook page.
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Tags: Business Networking, Facebook
Jun
5
Going Beyond Social Media
Filed Under Best Practices, Blogging, Case Studies, Networking and Marketing Strategy, Promoting Yourself, Public Relations, Search and Social, Web Marketing, Website Traffic | 2 Comments
I would love to spend my entire workday blogging, social bookmarking and business networking. However, long ago I discovered that combining these activities with other outreach is both more efficient and more far reaching than relying on social media alone to build a web presence.Not only social media but search engine optimization, press releases, email marketing — and even advertising — all figure in my web strategy.
Our company represents luxury watch brand Ferragamo Timepieces in the US and Caribbean markets. Industry leader Paul Ziff was appointed US and Caribbean Ferragamo President, and I was responsible as Social Media Director for spreading the word about the appointment and about Ferragamo.I had about a week to implement a plan and capitalize on the news before it became stale and irrelevant. Our company was ready to host numerous sales meetings in Las Vegas, and I needed to create adequate buzz before the start of the meetings.
The effort consisted of writing and publishing web content related to Paul Ziff and Ferragamo, distributing press releases about Paul’s appointment, and emailing the news to a very large list. We were able to impact several thousand people, thanks to excellent resources and superb teamwork:
- Marketing expert, blogger and watch enthusiast, John Sealander, did a marvelous job writing all the web content. I merely added a few links and images.
- Paul Ziff wrote the press release, which was effectively distributed by eRealeases — via PR Newswire — and through their own channels. Our story was picked up by several hundred news websites.
- Our huge quantity of email messages were delivered and tracked by Green Wave Email Marketing, under the direction of software guru, David Alexander, my good friend of more than 40 years. I use Aweber to manage my blog subscribers, but I prefer Green Wave for my email marketing because David’s service provides greater flexibility and more personalized attention. In my opinion, Green Wave is more geared to mainstream business than Aweber.
- I leveraged search and social strategies and techniques to drive additional traffic to John’s content on our company website and blogs.
Please subscribe to my blog and share ways in which you’re going beyond social media.
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May
22
18 Articles Help You Master LinkedIn Strategy and Technique
Filed Under Business Networking, LinkedIn, Networking and Marketing Strategy, News, Social Media and Social Networking Sites | 16 Comments
The successful LinkedIn IPO last week seems to indicate that investors expect business networking and content curation giant LinkedIn to grow within its niche despite increasing Facebook domination of the social web.By maintaining a business focus, LinkedIn’s growth could persist unhampered by that of its social networking counterpart. For this reason, many articles have been written of late presenting strategies and techniques to maximize LinkedIn effectiveness, including my own 10 Tips for LinkedIn Social Networking.
LinkedIn Strategy and Technique
The following 18 articles explore a wide range of viewpoints, and they will hopefully help you to formulate and implement your LinkedIn plan:- The LinkedIn IPO: Why it matters to your day-to-day
- Web Success in the LinkedIn Era
- How LinkedIn Changed The Way I Do Business
- LinkedIn Beginner Tips
- Social Networking: LinkedIn vs. Facebook
- 7 Steps To Help You Build Your Personal Brand On LinkedIn
- 10 Ways to Maximize LinkedIn for Personal Branding
- LinkedIn Strategies for Personal Branding
- How to get Recommendations on LinkedIn
- How to Drive Traffic from LinkedIn
- HOW TO: Get the Most Out of Advanced Social Media Search
- How to Make the Most from LinkedIn Company Pages
- LinkedIn Business Profiles: Add Admins to Your Company’s Profile
- Is your sensitive company info being leaked on LinkedIn?
- Cultivating Meaningful LinkedIn Connections
- Building Solid Business Relationships Using LinkedIn
- LinkedIn Marketing
- 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
I invite you to connect with me on LinkedIn. My email address is in my LinkedIn profile, should you need it.
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Tags: Business Networking, business networking sites, LinkedIn
May
15
My Top 10 Social Media Sites
Filed Under Networking and Marketing Strategy, Search and Social, Social Media and Social Networking Sites, Twitter Tools, Website Traffic | 26 Comments
My top social media sites aren’t particularly the social sites that receive the greatest number of visitors. They’re social media sites I find the most pleasurable to use and that fit in some way into my search and social strategy.My top 10 social media sites nicely complement all of my blogging and search engine optimization efforts. Your list of top social media sites will likely differ from mine, since it’s highly improbable that you and I will share identical search and social strategies.
For the record, here are the Top 15 Most Popular Social Networking Websites, the Top 15 Most Popular Web 2.0 Websites, and the Top 15 Most Popular Social Bookmarking Websites according to eBizMBA, from which you can pick and choose.
My Top Social Media Sites
The following are my top 10 social media sites at present, and while Facebook is my favorite social media site by far, the rest of the social media sites are listed only very approximately in order of my personal preference.- Facebook - I spend more time on Facebook than on all other social media sites combined. I use my Facebook profile for networking and my Facebook page, as well as those of my place of business and my clients, for marketing and for community building. I also participate in quite a few of the new Facebook groups.
- Ning - I use Ning for marketing and for community building. My favorite Ning social networking websites are the Small Business Network and My Linking Power Forum. I plan to launch more Ning sites in the future.
- LinkedIn - I use LinkedIn strictly for business networking and have more than 4,000 direct connections. You may add me to your network using the email address in my LinkedIn profile.
- Twitter - I manage a number of Twitter business accounts using my Tweet Adder software. My main account is @larrybrauner. I share lots of links on Twitter and monitor each account for mentions and replies.
- StumbleUpon - Of all the social media sites listed, StumbleUpon is the one that generates the most web traffic. I’ve already shared more than 700 web pages through my StumbleUpon account. Share as many good web pages as you can and categorize them well.
- Business Exchange - I use my account at Business Exchange to share business content and to rub elbows with the information elite. Occasionally, I receive large bursts of traffic from this bookmarking site.
- Amplify - I share content as often as I can on Amplify, partly for the Amplify community and partly for the dofollow links this micro-blogging site provides.
- Posterous - Ditto for my micro-blog on Posterous.
- Delicious - Content on Delicious is often picked up and linked-to by other sites. Use tags correctly, with hyphens or underscores between the words in your keyword phrases for best results. I believe that it also helps content to get indexed quickly by the search engines.
- Digg - I use Digg for pretty much the same benefits as Delicious.
Now it’s your turn. Which social media sites do you like and why?
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Tags: Social Media, Social Media and Social Networking Sites, Twitter Tools, Web 2.0
