Larry BraunerThere are the old Facebook groups, and there are also the new Facebook groups that will very soon supersede the old.

I wrote several articles last summer about the old Facebook groups:

Since the content of old Facebook groups is not syndicated to news feeds, members only become aware of new content through an intrusive group broadcast or by randomly visiting the group.  Unfortunately, I became increasingly disenchanted with old Facebook groups because of too little engagement and interactivity.

New Facebook Groups Wreak Havoc

FacebookAlong came new Facebook groups, and I quickly seized the opportunity to try them out. Before long, I wrote about my experience with the new groups in New Facebook Groups Wreak Havoc:

“By default, a member is notified every time another member posts. If the new Facebook group is large, members will be bombarded with unwanted email notifications and chat window popups. The engagement problem is solved, but a new notification problem is created.

“Users who are bothered by the quantity of email notifications can change their notification setting to “only posts I am subscribed to” and reduce or eliminate the notification problem — once they figure out how to do so.

“However, there’s a bigger problem not yet mentioned: One can be added by Facebook friends to new Facebook groups without pre-approval. Therefore, before one knows what’s happening, and before one can leave the group or change one’s notification setting, emails start flowing into his or her inbox, seemingly out of nowhere.”

With the new Facebook groups, the pendulum had swung in the opposite direction. The potential for unwanted notifications and spam alarmed me. Facebook had created a virtual monster.

New Facebook Groups Superseding the Old

Perhaps the havoc has subsided or there was less of it than I imagined, for Facebook has decided to phase out the old Facebook groups and to phase in the new. They’ve done a little tweaking to the groups but not much. All I can advise, therefore, is to use the new Facebook groups with caution. I hope Facebook’s initiative will be successful.

Check out Facebook Groups – a complete Guide. If used effectively, the new Facebook groups can be a great tool for networking and collaboration. I plan to use the new form of groups primarily for business networking.

My New Facebook Groups

I invite you to join me in any of my new Facebook groups that interest you. Simply join a group and wait for your membership to be approved. These are my seven new Facebook groups:

  1. Larry Brauner (My Personal Group)
  2. Fabulous Baby Boomers
  3. Social Media Enthusiasts
  4. Enterprising Business Leaders
  5. Rockland County, New York
  6. Watch Enthusiasts
  7. Stumblers (StumbleUpon Group)

Want to invite readers to join your new Facebook groups? The floor is now yours. Go ahead and leave a comment. :-)

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Larry BraunerI recently revealed my top 10 Tips for LinkedIn Social Networking and 16 Tips for Ning Social Networking.

I’ve also written Top 16 Reasons I Like Facebook More Than Twitter and 10 Simple Ideas for Setting Up a New Twitter Business Account.

However, let’s not kid ourselves. You and I both know that there’s much more to business networking than engaging on business networking sites. Effective business networking calls for a wide range of skills and resources.

Business Networking Strategies

Business NetworkingI asked just last week, How Much Real Networking on Social Networking Sites?

Frankly, I believe that there’s too little real business networking either online or off.

For this reason, I present you with a long — although far from complete — list of business networking strategies, hoping that you’ll find an idea or two that you can implement to your advantage.

Here are 22 business networking strategies:

  1. Always Be Networking - Every person you meet has the potential to introduce you to others in his or her network. Try to meet people every day.
  2. Networking is not Prospecting - Don’t treat all people as prospects. Your job is to develop some degree of relationship with each person you meet. This aspect of networking is explained in depth in Tommy Spaulding’s It’s Not Just Who You Know, which characterizes five levels of relating and explains the hows and whys of each.
  3. Network with Networkers - Business networking enables you to meet people whom you don’t already know. The networking concept is very well explained in Jim Randel’s The Skinny on Networking. Many of the people you’ll meet won’t have the inclination to share their networks with you. Don’t sweat it. Simply move on.
  4. Cast a Wide Net - Try not to prejudge people. All people have merit, and you never know who’ll provide you with a valuable referral. Targeting is a useful marketing concept, but in business and social networking, it’s possible to carry the targeting concept too far.
  5. Determine What You Want - If you don’t know what you want, how will you be able to tell others what you want? Not only that, you’ll be like a Sunday driver going from here to there without an intended destination. Become clear about where you want to go but be prepared to adjust your business networking course as you go along.
  6. Know Whom You Want to Meet - You need to know whom you want to meet, so that the members of your business or social network can help you meet such people.
  7. Fish Where the Fish Are - Join business networking sites and attend business networking events where you can connect with potential prospects and plenty of serious networkers.
  8. Focus on Giving, not Taking - I recommend that you read Bob Burg and John David Mann’s The Go-Giver. The importance of giving and receiving, not taking, extends far beyond business networking. You can become a powerful resource for your network! This blog is one of my ways of giving and being a resource.
  9. Be a Perfectionist - With key contacts, you can’t afford to be even a little sloppy. Polish your personal appearance, refine your business networking profiles and craft your communications, so that you’ll always make a great impression. We can’t be perfect, but we must at least do our very best.
  10. Strive for Consistency - Don’t rely on short intermittent bursts of activity in business networking or in other areas of your life. It’s hard to cram for tests, but it’s even harder to cram for relationships.
  11. Diversify - Don’t put all your business networking eggs in too few baskets. Be on the lookout for new and creative ways to meet people.
  12. Go the Extra Distance - When you think you’ve done all you can, see if you can do a bit more.
  13. Use Your Time Effectively - You can’t hope do everything, so employ the 80/20 rule and prioritize your business networking initiatives.
  14. Stay Organized - Keep a record of your business contacts’ names and personal information, as well as a log of your interactions with them. Find an approach that’s feasible for you.
  15. Pick Up the Phone - Get more personal. Use the phone, Skype and face-to-face meetings to make a close connection with your contacts and business networking partners.
  16. Build Your Network Online and Off - Don’t network exclusively either online or offline. Read Ivan Misner, David Alexander and Brian Hillard’s Networking Like a Pro. Besides being a master networker, Ivan Misner is Founder and Chairman at BNI, a business networking organization that spans the globe. It’s critical to recognize the need for business networking both online and off.
  17. Do not Abuse or Spam a Your Contacts - Aggressive behavior online or off will kill your chances of building a network and earn you a bad reputation.
  18. Don’t Waste Time with Overly Skeptical People - Preach only to the choir. If someone doesn’t get it, don’t try make him or her get it. Talk to somebody else.
  19. Learn from the Experts - There are many excellent networking books, such as the ones I mention here. Books, seminars and the people we meet have much to teach us about business networking, our vocational fields — and life.
  20. Build Your Network before You Need It - Harvey Mackay’s Dig Your Well Before You’re Thirsty is an oldie but a goodie. It takes a long time to grow a business or social network. If you wait until you need a business network before you start building it, you’ll regret your decision to delay.
  21. Be Authentic - Real people want to network and conduct business with those who are completely genuine and transparent.
  22. Follow Through - Follow up quickly and appropriately on business networking referrals. When people give you referrals, your actions reflect on them. Respect that and your referrals will grow.

Most people have business networks of manageable size. If you have an especially large network, you can hire a virtual assistant or an  outbound call center outsourcing to help you contact your network. Good outbound call centers have a wide breadth of relationship management experience and expertise that they can share.

Now it’s your turn. As I said earlier, this list is “far from complete.” What are some of your favorite business networking tips?

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Larry BraunerI’ve written many articles about social networking sites. Here’s some food for thought.

Facebook, LinkedIn and Ning call themselves social networking sites, while Twitter does not. However, Twitter has features like messaging and re-tweeting that can facilitate social networking.

Little Real Networking on Social Networking Sites

Social Networking SitesThese social networking platforms are extremely popular, but in my opinion, there’s little real social or business networking taking place on these online networking sites.

Sure, people are connecting and communicating on these sites, but few so-called social networkers are developing the important relationships that lead to the introductions, recommendations and opportunities they desire.

Social networking sites are used quite a lot to substitute for email, to share content, and to market products and services. Social networking sites are only infrequently used to build their users meaningful business or social networks.

Do you agree with my assessment, and if so, why do you think this is true? Lack of knowledge? Laziness? Other factors?

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Larry BraunerI’m still fatigued from My Social Media Mission Abroad in Basel, Switzerland and bruised from my tumble in the Rolex booth but please, don’t get me wrong. Baselworld 2011 and my meetings with the company’s watch brands were a total blast!

Content in social media is essential. My plan, you may recall, was to ask each of our watch brands to supply me regularly with content for our web site that features and promotes their watches.

My Meetings at Baselworld 2011

Baselworld 2011I’m writing a short blog post this evening to provide you with a tiny bit more information about these meetings at Baselworld.

I had four objectives in meeting with the marketing people from the watch brands:

  1. Build rapport and create a feeling of partnership between us
  2. Discuss the types of content they could provide that would be useful
  3. Request quality links from their sites to ours
  4. Explain my planned social networking site for the watch industry

Building rapport and relationships, were more important than all other objectives combined. The brands and I can now work together throughout the year to make our social media projects successful. That’s what made the Baselworld trip and my meetings with the watch brands such a blast.

Baselworld 2012

Needless to say, I’m hoping to be able to attend Baselworld 2012.

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Larry BraunerI’m writing from Baselworld 2011, the giant international watch and jewelry expo that takes place yearly in Basel, Switzerland. The watch show, with its grand and intricate exhibits, is very exciting.

I’m wondering how many people, like myself, are in Basel for social media or are even aware of the social web beyond Facebook or their favorite blog – probably no more than fraction of the 80K attendees.

Baselworld 2011

Baselworld 2011I came to  Basel to interview as many of the Baselworld 2011 exhibitors as I could, but I chose instead a more focused and practical mission: to visit the many watch brands our company represents and to discuss social media collaboration with them.

I’ve been asking each of our watch brands to supply me regularly with content for our company blogs that feature and promote them.

In other words, rather than source all content by myself, I’m building partnerships with our watch brands to share the effort. If even half follow through and send me the desired text, photos and videos, I’ll have ample content for our blogs and  web presence.

That’s the game plan. Your thoughts?

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Larry BraunerIn the past year, “findability” has become something of a buzzword, yet findability is much more than a buzzword.

Findability is people’s ability locate and engage with your web content through a combination of search and social mechanisms. And findability convergence is interaction you create and synergy you foster between search and social strategies and techniques.

Findability Trumps Quantity and Quality

Your web presence is at least as much governed by the findability of your content as it is by its quantity and quality. Findability activities need to be fully integrated with your web content production to permit your intended audience to find and interact with that content.

As I stated in Why Bad Things Happen to Good Content, “Sadly, very many potentially useful web sites languish in obscurity like proverbial trees falling in forests with no one around to hear them. While these web sites have excellent content, they have few readers to use or enjoy that content [i.e., they lack findability].

“Good content needs to be consumed. I would rather publish marginally good material that is highly consumed than top-notch content that merely gathers dust.”

Focus on Search and Social

Findability is necessary if your content is to be consumed and discussed. So if you’re content is good but isn’t getting enough reaction, your search and social initiatives are probably falling short.

Weekly Website Traffic from All SourcesThe New Website Traffic Case Study — Watch Company — Weeks 1-13 that I presented two weeks ago was an example of using search and social to increase content findability.

Focus as much on search and social as you do on content, and your web presence will grow.

Please subscribe to my blog, “like” my Facebook page, and leave me a comment or feedback. :-)

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Larry BraunerI’m not at all thinking about quitting Twitter or stopping to recommend it. Twitter is a valuable social media tool that I wouldn’t want to be without.

There are, however, many reasons I prefer Facebook over Twitter, and have switched my primary social media site from Twitter to Facebook.

Facebook vs. Twitter

Here are 16 reasons I like Facebook more than I like Twitter:

  1. Easier for Group Discussion - Facebook discussions and neatly threaded and hashtags are unnecessary.
  2. Rich Functionality - Facebook supports applications, events and instant messaging. Facebook also enables photo, video, link, page and event sharing.
  3. More Powerful Lists - Create as many Facebook lists as you like and use them to manage both communication and privacy.
  4. Better Private Messaging - No automated direct messaging on Facebook. Therefore, your private messages and updates are more manageable.
  5. Less Spam Abuse - Facebook fights spam more effectively than Twitter.
  6. News Feed Optimized for Relevance - Facebook uses edgerank to prioritize our Top News feeds. Optionally, we can choose to view Twitter-like Most Recent News, as well.
  7. True Networking Site - We can create deep online connections with our friends, and we also discover friends-of-friends. Facebook messaging  is a good alternative to email, too.
  8. Website Traffic - In 2009 when I focused on Twitter, I  received 7,834 visits from Twitter with average time on site of 2:10 minutes. Not bad. However, in 2010 when I turned my focus to Facebook, I received 5,134 visits with average time on site of 3:07 minutes and a larger number of blog comments. Facebook visitors tend to engage more than do Twitter visitors. That’s better website traffic.
  9. Less Incentivization - Twitter has become very much about follower counts. People typically follow with the expectation of being followed back and unfollow if that doesn’t happen. Fans and friends on Facebook are much more authentic.
  10. Real People - Facebook is mostly used by real people, while Twitter is mostly operated by robotic software called bots.
  11. No 140 Limit - Facebook allows more than 140 characters per status update,  more than a 160 per bio, and more than one website link per account.
  12. Much Greater Membership - I’m more able to find the people with whom I want to connect on Facebook than on Twitter.
  13. Members Visit More Often - Facebook members are said to log into Facebook more often than Twitter members into Twitter.
  14. Easily Manage Multiple Business Accounts - I can manage multiple Facebook business pages without logging out and back in, and without using third-party desktop clients.
  15. Business Pages are Mini-Websites - Facebook business pages are mini-websites with a landing page and additional pages.
  16. Off-site Integration - Like buttons and like boxes extend the reach of Facebook to blogs and other websites outside the Facebook domain.

FacebookI could list many ways in which I find Twitter more useful than Facebook, but I’ll save that comparison for a different occasion.

Please take a second or two to “like” my Facebook page, and a few more to leave a a brief comment. :-)

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Larry BraunerI wrote back in November that I was launching a website and building a web presence for a small business that makes luxury watches and that also handles distribution for other upscale watch brands.

Generating website traffic is a key aspect of any online initiative, and I devised a four-part plan for attracting website visitors:

  1. Company Contact Lists - Mailing to existing lists of company business contacts.
  2. SEO - Posting search optimized web content six or more times per week on the company blogs.
  3. Social Media Sites - Reaching out on Facebook, Twitter, Small Business Network, StumbleUpon, Delicious, Amplify, Business Exchange, Posterous, etc.
  4. Community Building - Using website widgets and TweetAdder to grow a following on Facebook and Twitter, as well as an RSS and email subscriber base.

After 13 weeks of effort, I’m pretty satisfied with the growth of website traffic. However, I am very subjective, so I welcome your feedback.

Weekly Website Traffic from All Sources

Website traffic started to explode around week 9 or 10, and reached 1,741 website visits in the 13th week.

Weekly Website Traffic from All Sources
Weekly Website Traffic from All Sources
Click to View Enlarged Chart

Weekly Website Traffic from StumbleUpon

Website traffic from StumbleUpon has been fairly flat all along, averaging around 400 visits per week. I don’t know how to quantify the benefit from StumbleUpon traffic, but I’m hoping that such traffic, weak as it is, still contributes something to added awareness of the company’s watches and their brands.

Weekly Website Traffic from Stumble Upon
Weekly Website Traffic from Stumble Upon
Click to View Enlarged Chart

Weekly Website Traffic from Search Engines

Targeted website traffic from search engines is, according to my thinking, the most important form of web traffic. The effect of search engine optimized content can be both far reaching and long lasting.

Weekly website traffic from search engines to the company domain has been growing all along, but it really took off in the 9th week and exceeded 500 visits in week 13.

Weekly Search Traffic from Search Engines
Weekly Search Traffic from Search Engines
Click to View Enlarged Chart

Weekly Website Traffic from Other Sources

Website traffic from other sources including direct traffic and email traffic was substantial.

On the other hand, with the exception of StumbleUpon, none of the social media sites are yet providing large numbers of visitors, although several are providing high quality inbound links that help off-page search engine optimization.

Weekly Website Traffic from Other Sources
Weekly Website Traffic from Other Sources
Click to View Enlarged Chart

Additional Website Traffic Strategies and Techniques

Phase two, which begins tomorrow, will feature additional website traffic strategies and techniques that will accelerate website traffic growth and increase website stickiness. I look forward to presenting the results of this phase three months from now.

Please subscribe to my blog, “like” my Facebook page, and leave me a comment or feedback. :-)

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Larry BraunerSearch engine optimization professionals usually have a few tricks up their sleeves. Of course, they want to generate lots of website traffic for their clients or employers.

Most so-called SEO tricks are actually legitimate techniques for tackling complex search problems, while some, like the recent JC Penney website traffic scheme — no, Penney didn’t purchase this link from me :-P — are totally reprehensible.

Every sordid detail of the JC Penney search scandal — and how JC Penny allegedly racked up much unjustified website traffic during the holiday shopping season — are spelled out in Dirty Little Secrets of Search on the NY Times website.

Every cloud has a silver lining. Google “changed its mathematical formula late Thursday in order to better weed out ‘low-quality’ sites that offer users little value,” said Amir Efrati in Google Revamps to Fight Cheaters on the Wall Street Journal website. Hopefully, Google’s new algorithm will improve its search performance and deliver traffic to deserving websites.

My Dirty Little Secrets of Search and Website Traffic

My Dirty Little Secrets of Search and Website TrafficLike other webmasters and website owners, I too want to generate truckloads of website traffic, and as you might guess, I have a bag of tricks at my disposal — my dirty little secrets of search.

I share with you four of my top secrets of search and website traffic:

  1. Help the Search Engines - Lay out your site, tag your images and your posts, and embed your internal and outbound links in ways that make it easy for search engines to determine the subject, thesis and nuances of each of your articles.
  2. Help Readers - Write articles that are easy to find and read. Doing so will help your readers and help you remain honest with your on- page search engine optimization.
  3. Don’t Cheat - As much as you’re anxious to get more website traffic, don’t do anything on-page or off-page that you wouldn’t be willing to shout out to Google, because the search engines are listening. All your tricks should be legit. If you buy links, buy relevant links from reputable sites and directories. Avoid any form of linking scheme.
  4. Keep it Simple - If you can’t explain your strategies and techniques to an intelligent layperson, they’re probably too complex. Seek ways to simplify your approach.

Honesty and transparency are at the core of my dirty little secrets of search and website traffic.

Search gurus will likely call my way simplistic, but it has permitted me — with plenty of hard work posting content, of course — to take a new watch company website from 0 to 75 search visits per day in only 12 weeks with more web site traffic on the way.

Please subscribe. A nice comment will earn you a free dofollow link back to your website or blog. :-)

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Larry BraunerAt times, Facebook users create multiple personal profiles for business purposes in violation of Facebook’s Terms of Service that clearly state:

“You will not create more than one personal profile.”

These Facebook users usually create one personal profile for family, friends and acquaintances, and another personal profile for business associates and prospects.

The word personal in “personal profile” is easily misunderstood and deserves clarification.

Personal Profile vs. Business Page

FacebookWith a Facebook “personal profile” you network and acquire friends. It doesn’t matter whether these friends are personal friends or business contacts.

A Facebook personal profile is a friend page, and Facebook prohibits creating more than one friend page for yourself.

With a Facebook business page you brand your business and attract people who “like” your page.

A Facebook business page is a fan page, and Facebook permits creating more than one fan page for your business, although that might not be practical.

If You Have More Than One Facebook Personal Profile

If you find yourself in the predicament of having more than one Facebook personal profile, my recommendation here in six steps is very similar to my advice in last week’s OMG! I Can’t Use My Facebook Personal Profile for Business:

  1. Create a Facebook business page as soon as possible. Either How to Create a Facebook Fan Page or How To Set Up a Facebook Fan Page can help you to get started. Let me know if you need my help.
  2. If you have no more than a few hundred business friends on the Facebook personal profile you’re using for business, send each of them a private message explaining your situation and inviting them to “like” your new Facebook page. If you have too many business friends for this to be feasible, limit the procedure to your most important business friends.
  3. To avoid raising red flags with Facebook, don’t send more than 20 to 30 messages per day, don’t fire off messages rapidly and don’t merely cut and paste an identical script.
  4. Don’t say or imply that you’ll be deleting friends or threaten to remove them if they don’t comply. Such an approach is likely to backfire. Be courteous and professional.
  5. Read Why Should I Like Your Facebook Page? and Top 10 Ways to Get Facebook Page Fans for ideas to market and grow your new Facebook page.
  6. When most of your business friends have migrated to your new fan page, delete the extra Facebook personal profile you were using for business and breathe a sigh of relief.

6/14/11 Update: Facebook now provides a tool to convert a Facebook profile to a Facebook business page.

Before you hurry off, please subscribe to my blog, “like” my Facebook page and leave me a comment.

Best of luck with your Facebook business page! :-)

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