Larry BraunerYour web presence is an asset not unlike real estate.

You’ve probably heard about the three most important factors in real estate.

They are:

  1. Location
  2. Location
  3. Location

Real Estate: All About LocationA little exaggerated, perhaps, but not much. Properties can always be fixed up, but they can never be moved. If you buy a lovely house in a bad location, you’re stuck in that location.

What are the three most important factors in a creating a web presence?

  1. Content
  2. Content
  3. Content

Or are they?

Location is an important factor in the value of an Internet property too.

When you set up your blog in a blogging community such as or, you benefit in several ways:

  • You get free rent; you don’t have to pay for hosting
  • You’re up and running very quickly; no set up and no upgrades to struggle with
  • You might get indexed right away — no big deal — but you might also get page ranked quickly, and in the short run perhaps that helps you
  • Your community might work a like a social networking site and give you extra exposure
  • You could be safer from hackers, but sill shouldn’t be complacent

The main thing you give up is control.

If you accidentally — or intentionally — violate the community’s terms of service, they may very well terminate your blog. It happens, and it’s painful.

After all your hard work, you discover that you built your house on a mushy landfill.

Certain widgets or other site customizations may not be as straightforward either compared to marking up a blog.

Look at it this way. You’re building a site for long term use. Do you really want to be under the thumb of a capricious landlord who can put you and your belongings out into the street on a cold winter night?

Having said all this, it’s still your personal call. The advantages of a site may outweigh the disadvantages as far as you are concerned, especially if you’re funds are tight right now.

And that’s fine. As long as you’re making a well thought out determination for yourself.

My personal choice was and still is I use a variety of Wordpress plug-ins which I list and discuss separately in Why WordPress? Plus List of My Top Dozen WordPress Plugins.

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7 Responses to “Creating a Home for Your Blog”

  1. guardian angel on May 25th, 2008 10:04 pm

    Nice start, Larry. Although I already know that landlord thing, it seems you have a better explanation. I really plan to have my own domain soon.

    By the way, I read your reply on my comment, and I am glad it will be about SEO. Although SEO is all about keywords, in which I am trying to maximize the usage without hurting my readers, I am sure there are still some specific techniques to learn but needs not much technical know-how.

    Thanks and hope one time, you can also read some of my posts. They’re not money makers, but somehow will remind us how to be humane when blogging.

  2. Larry Brauner on May 25th, 2008 10:40 pm

    I have read your blog, and I like it. :)

    As far as SEO is concerned, keywords aren’t everything, but they are very important.

    You need to choose keywords that people are already searching for and that aren’t too competitive. It takes both creativity and a good keyword tool.

    The keywords need to be used properly in your content, so that you don’t spam the search engines.

    SEO is also about developing credibility with the search engines over time.

  3. Lukeither on May 26th, 2008 9:17 pm

    The topic “Creating a Home for your Blog” really puts the focus of starting a blog into perspective. It’s very important to make visitors feel welcome when they come to your blog as well as respecting blogs that you visit.

    Thanks for helping me with that concept. As a new blogger I’m certain it will save me alot of problems

  4. Dali Burgado on July 18th, 2008 12:47 pm

    Hey Larry,

    Great post.

    Control is the main reason I decided to go with

    Wonderful layout. Look forward to reading some more!

    Dali Burgado (Natural Networkers)

  5. Social Network for Learning on February 11th, 2009 4:10 pm

    I would say Wordpress is a good choice for SEO. It’s the best blogging software available at the moment, but Joomla is far better in terms of capabilities. Wordpress is easy to use, but it’s still back behind Joomla’s CMS like features. I would love to see those in Wordpress.

  6. Philip Soriano on September 7th, 2010 1:56 am

    When you want to create a blog, the first thing that you must consider is the location where you will start your blog.

  7. Donovan Green on June 8th, 2011 5:58 am

    As always I read and enjoy your series, very interesting and informative stuff.

    Facts are real… content is king. Your recommendations does provide great insight to amend few old ideas.

    I will be following your series and join in on the conversations

    Best regards,

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