We discussed in Why Doesn’t My Website Generate Sales? four different aspects of poor website performance: too little website traffic, the wrong website traffic, insufficient stickiness and poor conversion.
Today we shall examine the all too common problem of too little website traffic and answer three important questions:
- Doesn’t my website deserve to get traffic?
- Why doesn’t my website get traffic?
- How can I create traffic to my website?
Doesn’t My Website Deserve to Get Traffic?
If your website offers useful information or creates value for visitors in some way, it deserves traffic.
It’s really that simple.
Why Doesn’t My Website Get Traffic?
Deserving web traffic is one thing, and getting it is another. I believe that most websites deserve traffic. They were put on the web to present information or create value for visitors in some other fashion. Nevertheless, most websites sit and collect dust to the disappointment of their owners.
Here are a few reasons for the lack of traffic to deserving websites:
- Lacking web marketing savvy - Most website owners do not know how to market their websites and generate traffic to them. This is alright as long this shortcoming is adequately compensated for which is usually not the case.
- Assuming that web developers know marketing - Many website owners hold the mistaken belief that web developers will optimize their websites to attract traffic from the search engines. When the site is finished, there is often a keyword expression such as the company’s name that shows up on the first page of the search engines, but that keyword expression is trivial and doesn’t bring much traffic if any. This mistake is pretty common and very sad. It’s a major cause of the following problem.
- Negativity - Too many website owners don’t appreciate the great marketing potential of the web or don’t believe that the web’s suitable for their business. This is a good example of a self-fulfilling prophecy.
How Can I Create Traffic to My Website?
Here are four ways to generate website traffic:
- Buy advertising - Your best options are print, radio and Internet. You may need a copywriter to develop an effective ad for the media you choose. Before you spend much on advertising, satisfy yourself with an experiment that your ad works and that your site can convert visitors into buyers. If you don’t take this precaution, you may end up throwing away money on advertising that doesn’t produce results.
- Connect with your target audience on the web- Online social networking is a path to free website traffic. Building your audience and your brand online is the main focus of this blog. Find the time to explore my site map and read a whole bunch of my articles. Use comments to ask questions. Social networking sites can be very useful, or they can be a very big waste of time. Knowing how to use networking sites effectively makes all the difference.
- Learn search engine optimization - You can read some books and optimize your website by yourself, just as I have done. There is an SEO learning curve, but in my opinion, it’s not as steep as the social media learning curve. Good website content and good SEO can attract thousands of free search engine visitors to your website.
- Get marketing help - find a web marketing consultant to guide you or do everything for you. That person could be me, or it could be somebody else who’s knowledgeable.
This is your website traffic road map. It’s up to you to choose the route and destination that are best for you.
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