Larry BraunerWe discussed in Why Doesn’t My Website Generate Sales? four different aspects of poor website performance: too little website traffic, the wrong website traffic, insufficient stickiness and poor conversion.

Today we shall examine the all too common problem of too little website traffic and answer three important questions:

  1. Doesn’t my website deserve to get traffic?
  2. Why doesn’t my website get traffic?
  3. How can I create traffic to my website?

Doesn’t My Website Deserve to Get Traffic?

If your website offers useful information or creates value for visitors in some way, it deserves traffic.

It’s really that simple.

Why Doesn’t My Website Get Traffic?

Deserving web traffic is one thing, and getting it is another. I believe that most websites deserve traffic. They were put on the web to present information or create value for visitors in some other fashion. Nevertheless, most websites sit and collect dust to the disappointment of their owners.

Here are a few reasons for the lack of traffic to deserving websites:

  • Lacking web marketing savvy - Most website owners do not know how to market their websites and generate traffic to them. This is alright as long this shortcoming is adequately compensated for which is usually not the case.
  • Assuming that web developers know marketing - Many website owners hold the mistaken belief that web developers will optimize their websites to attract traffic from the search engines. When the site is finished, there is often a keyword expression such as the company’s name that shows up on the first page of the search engines, but that keyword expression is trivial and doesn’t bring much traffic if any. This mistake is pretty common and very sad. It’s a major cause of the following problem.
  • Negativity - Too many website owners don’t appreciate the great marketing potential of the web or don’t believe that the web’s suitable for their business. This is a good example of a self-fulfilling prophecy.

How Can I Create Traffic to My Website?

Here are four ways to generate website traffic:

  1. Buy advertising - Your best options are print, radio and Internet. You may need a copywriter to develop an effective ad for the media you choose. Before you spend much on advertising, satisfy yourself with an experiment that your ad works and that your site can convert visitors into buyers. If you don’t take this precaution, you may end up throwing away money on advertising that doesn’t produce results.
  2. Connect with your target audience on the web- Online social networking is a path to free website traffic. Building your audience and your brand online is the main focus of this blog. Find the time to explore my site map and read a whole bunch of my articles. Use comments to ask questions. Social networking sites can be very useful, or they can be a very big waste of time. Knowing how to use networking sites effectively makes all the difference.
  3. Learn search engine optimization - You can read some books and optimize your website by yourself, just as I have done. There is an SEO learning curve, but in my opinion, it’s not as steep as the social media learning curve. Good website content and good SEO can attract thousands of free search engine visitors to your website.
  4. Get marketing help - find a web marketing consultant to guide you or do everything for you. That person could be me, or it could be somebody else who’s knowledgeable.

This is your website traffic road map. It’s up to you to choose the route and destination that are best for you.

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25 Responses to “Doesn’t My Website Deserve to Get Traffic?”

  1. Market Segmentation on September 9th, 2009 6:44 pm

    Hi Larry,

    I do realize that your social networking approach has worked better than my SEO approach.

    But I know you’re a good coach of both.

    Warmly,

    Linda

  2. Larry Brauner on September 9th, 2009 7:56 pm

    Hi Linda,

    I wouldn’t say that your search engine optimization approach worked less well.

    I would say that you’ve selected a more difficult niche.

    Larry

  3. Sheila on September 9th, 2009 8:47 pm

    I endorse your point #2 - Connect with your target audience on the web via social networking. I would add to that KNOW your audience’s interests, tastes.

  4. Morgan Mandel on September 9th, 2009 8:59 pm

    I’m going to try for my traffic on my website. So far, almost all of it is going to my blog. I think it’s because I hang out mostly with bloggers.

    Morgan Mandel
    choiceonepublishing.com

  5. Larry Brauner on September 9th, 2009 9:16 pm

    Hi Sheila,

    Advertising, social networking sites and search engine optimization are all valuable and can complement each other.

    Your point about knowing your audience is a good one, and it applies to all web marketing efforts.

    Hi Morgan,

    Hanging out with bloggers is a factor, but in general, blogs possess a strong attraction, even for the search engines.

  6. Ellen Elwell on September 10th, 2009 10:44 am

    Larry,

    I finally got this site up for my husband, a CPA/Attorney (i.e., tax specialty). I based it on conversion techniques learned from experience and dozens of free webinars over 2 years. My on-staff IT/website builder/relationship marketing/social media marketing genius built in lots of SEO during programming. We still have to post the power point (written by me, creative by professional) + a couple of years of quarterly newsletters (lots of layman tax and money saving and human interest stuff). Too busy to embellish now, but I’m trying very hard! Wait till I send you the link to our new client’s site next month!

    Ellen

  7. Sean Gharavi on September 10th, 2009 12:08 pm

    SEO, SEM, email, affiliate marketing, social media marketing, etc… may all have a place in a marketing mix. But frequency and effective creative content is vital.

    Sean

  8. Larry Brauner on September 10th, 2009 12:15 pm

    Hi Ellen,

    I took a look at your husband’s site. It looks great. I’d like to see it again once it’s finished and the social media and search engine optimization is under way.

    And I look forward to seeing your client’s new site.

    Larry

  9. Steve on September 10th, 2009 11:06 pm

    Larry, good article. I do think that, if you are serious about web 2.0 for your business you will need to invest in a web marketing consultant at some point. I was speaking with a small business owner today: he states that social networking is the way to go, but he just does not have enough time. In that case it would do him well to hire someone.

  10. Larry Brauner on September 10th, 2009 11:45 pm

    Steve, social marketing is time consuming, and even more so if you have to factor in a learning curve.

    I am interested in outsourcing assignments. However, to be honest, I would have to subcontract some of the work in order for the project to be sufficiently cost effective.

  11. ivenx oy'z on September 11th, 2009 12:30 am

    Hi,

    This is really good information for future reference.

    Success always. See you.

  12. lerry on September 11th, 2009 5:53 am

    I think blog walking can get a lot of tragic, just like Entrecard.

  13. Karen McGreevey on September 11th, 2009 8:57 am

    Larry,

    Thank you once again for a really great blog post where you’ve put these vital steps for getting traffic in one place. You always manage to hit the nail on the head.

    And like Sean, I agree that content and frequency are key to getting and keeping traffic. In fact, many of us that seek traffic submit articles to the article directories and even blog directories.

    For those that don’t have enough time to do the social networking, the advertising, and the other steps you’ve mentioned, we can start out small and perhaps just choose one or two of these tasks to begin with.

    I’m really glad to be on your mailing list so I know when you’ve posted. You don’t disappoint.

  14. Larry Brauner on September 11th, 2009 12:00 pm

    Thank you Karen for your very kind words.

  15. Webpage Lottery on September 11th, 2009 1:29 pm

    Hello all,

    I know that paying for advertising is the fastest way to get traffic and I heard that Google Adwords is the best.

    Does anyone have any better choices?

    As the author said, I don’t want to “end up throwing away money”.

    Thank you.

  16. Debbie Morgan on September 11th, 2009 2:02 pm

    Hi Larry,

    SEO is a mine field dotted with unscrupulous people who talk big and deliver little for a lot of money. I’ve fallen victim a couple of times and am extremely skeptical at this point. Good SEO is a must but web site owners need to be very diligent when chosing an SEO company.

    Thanks Larry for this great information.

    Deb

  17. Larry Brauner on September 11th, 2009 2:24 pm

    @WebpageLottery You have to find the advertising media that’ll give you access to your target market at cost effective pricing.

    Besides Adwords, there’s Facebook advertising to consider, as well as advertising on many other social networking sites.

  18. Larry Brauner on September 11th, 2009 2:26 pm

    Hi Deb,

    Here’s an interesting blog post on that very subject:

    20 Steps To Sniff Out An SEO Scammer

    Hope it helps.

  19. best toolbars on September 12th, 2009 1:03 am

    It’s easier to get traffic when you have a page that is more of an app than a content site. If it serves a good function for people they will come back and maybe share it on StumbleUpon or something similar.

  20. vinay on September 13th, 2009 12:06 am

    It is not all about traffic, it is how you generate that traffic into sales is of much importance. Frankly speaking nobody is blogging in this world without some motive and everyone’s main motive is to earn money and so you should be good at selling a product whatever it may be.

  21. Blog About Everything on September 15th, 2009 12:53 am

    I think there are many different ways to gain traffic to your site and you highlighted some important ones here. I believe SEO is the best way to go, since it is the most targeted traffic in most cases.

    I love your link request box BTW is that a plug-in that you have installed or you just add every time when you post?

  22. Larry Brauner on September 15th, 2009 1:10 am

    Search engine optimization is often the best way to go, but if a site is brand new or its niche is very competitive, advertising and social media are important alternatives for generating targeted traffic.

    The plug-in I used is Link to Me Textbox.

  23. Steve on September 15th, 2009 5:18 pm

    Very nice article, Larry. I like how you went from content to marketing in this post. The beauty of this is that you can do much over time with bootstrapping if you are willing to learn. Or, you can spend a hunk of cash and get quicker results. I am on the bootstrapping train right now :)

  24. Larry Brauner on September 15th, 2009 5:30 pm

    Being willing to learn Steve is one thing, but believing that you can succeed will enable you to harness the amazing power of belief.

    Your article this week is excellent!

    You might enjoy my 2007 conference call podcast about belief and motivation.

  25. Morgan Mandel on February 21st, 2011 1:05 am

    I know my website itself doesn’t generate much traffic, and I keep meaning to find the time to improve it. Instead, I’ve been using my personal blog, group blogs, egroups and Facebook mainly to generate traffic. I should really tackle those website issues, one of these days.

    Morgan Mandel
    morganmandel.blogspot.com

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