Larry Brauner

Tonight Diane Hochman speaking on a free My Private Classroom webinar revealed the top seven Internet screw-ups of the average marketer.

My favorite was following the flock.

Facebook is hot. Very hot. There are scores of top networkers on the Facebook scene.

Is that where you want to be? Do you want to follow the flock to Facebook in the hope of successfully competing with some of the world’s greatest networkers?

You might be successful. But instead, why not carve out a niche for yourself somewhere else? There are hundreds of social networking sites. Why not lead the flock instead of following?

Whenever everybody zigs, be a leader and zag. If they zag, you zig.

Diane made a number of other excellent points. Then she summed up her insightful and inspiring talk with the following advice. Above all, you should use common sense and be yourself.

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5 Responses to “Don’t Follow the Flock”

  1. » Zagging When Others Are Zigging May Prove To Be Your Straight Line to Greater Success Online Internet Marketing Strategies: Social Media Marketing Strategies, Internet Marketing Techniques, Hot Topic News, Reviews & More on April 28th, 2008 11:11 pm

    […] in Other Strategies, Reviews, Social Media Marketing, Social Media Strategies Larry Brauner of Online Social Networking makes an interesting (and perhaps obvious) point. After attending a webinar, he brings home a point […]

  2. Diane Scott on April 28th, 2008 11:16 pm

    Thanks Larry! You were my inspiration for this evening’s post :)

  3. Justin on May 7th, 2011 3:47 pm

    Thanks for the heads up. Could you please tell me what you believe are some great sites to be a leader in. Which sites have already got good traction and would be worth pursuing in your opinion?

  4. Chloe on May 9th, 2011 8:50 am

    The thing is that although it may seem like directly competing, Facebook is a well recognized and trusted platform. Surely a different approach to using Facebook would be better?

  5. Larry Brauner on May 9th, 2011 9:11 am

    @Justin @Chloe When I wrote this article three years ago, Facebook wasn’t like it is today, nor was any other site. Currently, Facebook and LinkedIn are so pervasive that we must have a strong presence there. We have to fish where the fish are. I agree with you Chloe that finding new and better ways to use Facebook and LinkedIn is better than avoiding these sites.

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