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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Apr
24
Don’t Follow the Flock
Filed Under Networking and Marketing Strategy, Personal Development and Success, Social Media and Social Networking Sites
Tonight Diane Hochman speaking on a free My Private Classroom webinar revealed the top seven Internet screw-ups of the average marketer.
My favorite was following the flock.
Facebook is hot. Very hot. There are scores of top networkers on the Facebook scene.
Is that where you want to be? Do you want to follow the flock to Facebook in the hope of successfully competing with some of the world’s greatest networkers?
You might be successful. But instead, why not carve out a niche for yourself somewhere else? There are hundreds of social networking sites. Why not lead the flock instead of following?
Whenever everybody zigs, be a leader and zag. If they zag, you zig.
Diane made a number of other excellent points. Then she summed up her insightful and inspiring talk with the following advice. Above all, you should use common sense and be yourself.
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Tags: Business Networking, Diane Hochman, My Private Classroom, networkers, online social networking, social media marketing training, social networking sites
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[…] in Other Strategies, Reviews, Social Media Marketing, Social Media Strategies Larry Brauner of Online Social Networking makes an interesting (and perhaps obvious) point. After attending a webinar, he brings home a point […]
Thanks Larry! You were my inspiration for this evening’s post
Thanks for the heads up. Could you please tell me what you believe are some great sites to be a leader in. Which sites have already got good traction and would be worth pursuing in your opinion?
The thing is that although it may seem like directly competing, Facebook is a well recognized and trusted platform. Surely a different approach to using Facebook would be better?
@Justin @Chloe When I wrote this article three years ago, Facebook wasn’t like it is today, nor was any other site. Currently, Facebook and LinkedIn are so pervasive that we must have a strong presence there. We have to fish where the fish are. I agree with you Chloe that finding new and better ways to use Facebook and LinkedIn is better than avoiding these sites.