Larry Brauner

Since I submitted my last post listing the Top Reasons Why I Blog I had an important exchange with a gentleman who I will help with his blogging.

He said that he wanted to write a blog for personal branding, and that he didn’t really care much about keywords.

I told him that he’d be better off to define his keyword niche and build on it, so that he could earn his rightful place in the search engines. Why shouldn’t he grow his personal brand and his search equity at the same time?

When I set up this blog last November my goals were fuzzy. I made frequent title and meta tag changes. This hurt my credibility with the search engines and delayed my progress. I believe that had I not done so, my page rank would now be 2 or 3 instead of 1, and I would be further along in my marketing.

Keyword research is very important. I recently acquired a keyword tool that helps me make more informed and decisive keyword decisions.

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2 Responses to “Don’t Make This Mistake”

  1. speedyol on June 3rd, 2008 11:51 pm

    For most people, optimizing their sites for keywords is a painstaking process and too technical.

    Choosing the right keywords and optimizing our site for them is a very individual process and it can take months to figure it all out yourself. Nevertheless, the rewards of SEO are so great!

    The good news is that, we can now access Larry Brauner’s training, since he is highly experienced and successful in this area, and here specializes in site SEO optimization.

    Jonathan Haryanto

  2. Video Blogging Tips on October 1st, 2008 5:04 pm

    Very very good post. Many people forget the importance of targeting keywords. I go by this rule of thumb.

    1) Target less competitive keywords that get searched about 100-200 times a day.

    2) Rank number one on Google for these keywords.

    3) Then people will begin to link to you.

    4) Start building for other keywords that have more competition.

    Final note. If you have a page with affiliate links, try to rank number one on Google for your keywords on that. That way you can bring in some extra dough. Never just get links for your homepage! Spread the wealth throughout your whole site!

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