Mar
17
Since I submitted my last post listing the Top Reasons Why I Blog I had an important exchange with a gentleman who I will help with his blogging.
He said that he wanted to write a blog for self-branding, and that he didn’t really care much about keywords.
I told him that he’d be better off to define his keyword niche and build on it, so that he could earn his rightful place in the search engines. Why shouldn’t he grow his personal brand and his search equity at the same time?
When I set up this blog last November my goals were fuzzy. I made frequent title and meta tag changes. This hurt my credibility with the search engines and delayed my progress. I believe that had I not done so, my page rank would now be 2 or 3 instead of 1, and I would be further along in my marketing.
Keyword research is very important. I’m acquiring a keyword tool that will help me make more informed and decisive keyword decisions.
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Tags: blogging, keyword research, keyword tool, keywords, Marketing, niche, search engine marketing, Search Engines, self branding
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Jonathan Haryanto