Larry BraunerFacebook has started rolling out another round of changes. Have you noticed the new “Likes” box on the left side panel of your Facebook profile?

The latest round of changes will cause major headaches for sophisticated users who must restructure their skillfully branded Facebook landing pages, while for less sophisticated users, these changes will do little more than raise some eyebrows.

I fall into the latter group of less sophisticated users. I have an analytic and technical background. However, I opt for simple business and social media marketing solutions, as they’re easier to understand and are often more robust.

Now, About Your Left Side Pane

FacebookFacebook is phasing out application boxes that can currently appear on the left side pane of your profile, and Facebook has diminished your usable page width within your custom tabs from 720 to 520 pixels on both your Facebook profile and Facebook page.

By phasing out application boxes, Facebook gains use your left side pane for new purposes, and by decreasing usable page width, the freed-up horizontal space enables Facebook to display the new left side pane from within all tabs, not just the standard Facebook tabs.

Clearly, the left side pane will be an important aspect of the newest version of the Facebook user interface.

Say Goodbye to the Facebook Markup Language

There will be a change in the way Facebook custom tabs are programmed. FBML will be grandfathered-in but will be replaced by a newer technology. According to Inside Facebook, the change will take effect by the end of the year, so if you plan to create new FBML tabs, keep that in mind.

My parting advice: Keep everything as simple as possible and don’t put all your social media eggs into one basket.

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9 Responses to “Facebook Changes Are a Pane for Many”

  1. Bruce Symons on August 29th, 2010 11:22 pm

    Thanks for the reminder Larry. I have to re learn how these panes are going to affect my clients. I will get informed and keep going as will most everyone else. Again thanks for the heads up

  2. Gera on August 30th, 2010 1:06 pm

    I’m with you Larry! At least you really based all your goals practically only in Facebok, where you need to invest lot of resources and time to have all “up and running” with the changes, is better to make the game in a wider social context.

    Have a great week!


  3. Larry Brauner on August 30th, 2010 8:52 pm

    I wonder if anybody else has noticed that there are no new updates in your Facebook in-box. Seems like those have finally been phased out, as well. I’ll miss them; I think they were at least a bit responsive.

  4. Golda Smith on September 1st, 2010 12:19 am

    Thanks for this information. I’ve noticed some changes already and you are correct in that you shouldn’t rely on facebook as your sole means of social media. Get a self hosted blog.


  5. Get Free Groceries on September 3rd, 2010 10:13 am

    I came to your blog from Entrecard, and I’ve had some interesting reads just from your main page so far. I’m bookmarking it to come back and read some more of your articles when I have more time, but I do have a question. I recently just created my website/blog and have not yet made a Facebook/Twitter etc for it. Is this something I should definitely be doing? Or is it a personal preference type thing?

  6. Larry Brauner on September 3rd, 2010 10:55 am

    I don’t think that it’s something you should definitely be doing, nor is it a personal choice.

    You need to plan how to most effectively market you website. Facebook and Twitter may or may not be a part of that plan.

  7. Larry Brauner on September 3rd, 2010 11:46 am

    I just received my first update from a fan page in two weeks. What a relief! Was concerned that Facebook had eliminated them.

  8. Verne on September 4th, 2010 1:58 am

    This “like” button Facebook implemented is going out of control. So many companies are holding who gets the most “likes” contests and I’m getting flooded with exchange “like” proposals. LOL

    I found your site through Entrecard, by the way.

  9. Larry Brauner on September 4th, 2010 10:06 pm

    I don’t like “like” exchange proposals, but I do like it for people to “like” me. That allows them to see my updates in their news feeds. Only prom that viewpoint do I want to maximize my Facebook “likes.”

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