Facebook has started rolling out another round of changes. Have you noticed the new “Likes” box on the left side panel of your Facebook profile?
The latest round of changes will cause major headaches for sophisticated users who must restructure their skillfully branded Facebook landing pages, while for less sophisticated users, these changes will do little more than raise some eyebrows.
I fall into the latter group of less sophisticated users. I have an analytic and technical background. However, I opt for simple business and social media marketing solutions, as they’re easier to understand and are often more robust.
Now, About Your Left Side Pane
Facebook is phasing out application boxes that can currently appear on the left side pane of your profile, and Facebook has diminished your usable page width within your custom tabs from 720 to 520 pixels on both your Facebook profile and Facebook page.
By phasing out application boxes, Facebook gains use your left side pane for new purposes, and by decreasing usable page width, the freed-up horizontal space enables Facebook to display the new left side pane from within all tabs, not just the standard Facebook tabs.
Clearly, the left side pane will be an important aspect of the newest version of the Facebook user interface.
Say Goodbye to the Facebook Markup Language
There will be a change in the way Facebook custom tabs are programmed. FBML will be grandfathered-in but will be replaced by a newer technology. According to Inside Facebook, the change will take effect by the end of the year, so if you plan to create new FBML tabs, keep that in mind.
My parting advice: Keep everything as simple as possible and don’t put all your social media eggs into one basket.
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