This is a quick heads up about a content sharing error that’s easy to avoid.
I’ve noticed people accepting whatever thumbnail Facebook, LinkedIn or Digg suggests. This isn’t a good practice, because that thumbnail may be irrelevant or even worse, an ad picked up from the linked page.
It’s important to show a thumbnail picture that’s relevant and if possible, one that can pique people’s interest. Therefore, you should go through all thumbnail choices to find the best one. If none are suitable, choose not to display a thumbnail at all. Having no thumbnail picture is much better than having an unsuitable one.
Packaging content and retweets is also a good practice on Twitter, even though Twitter doesn’t use thumbnails in the same way as Facebook, LinkedIn and Digg.
How you package content can be just as important as the content itself.
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