I love to experiment with SEO and social media strategies for small businesses. I’m ready to admit that many of my experiments are flops, but there’s no need to discuss those right now.
One of my successes, however, is with Facebook page events. These aren’t merely events created by Facebook pages, as you might think. Rather, they’re virtual events that take place entirely on the walls and in the discussion areas of Facebook pages. The objective of Facebook page events is to increase page membership and engagement.
My First Facebook Page Event
My first such event, the 4+ Day Blog and Website Promotion Event and Social Media Party, took place January 2010 on my Facebook page in celebration of my 58th birthday. This Facebook event went viral and attracted well over 300 participants. As a result, I added many new fans and generated a momentum for my Facebook page that has continued even until today.
International Watch Fair on Facebook
You may recall that I wrote in My Social Media Mission Abroad about attending Baselworld 2011 in Switzerland earlier in the year. The Baselworld Watch and Jewelry Fair was the most marvelous business experience I have ever had, and I dare say for most other people in the trade, as well.
My Baselworld experience is the inspiration for my latest Facebook page event, the 4-Day International Watch Fair, taking place next week on the Gevril Group page. 76 people have already RSVP-ed “I’m Attending” as of this writing, and I wouldn’t be at all surprised if attendance at this first of its kind event reached several hundred Facebook members.
You can create Facebook page events too but to achieve favorable results, I recommend that you or your client build a solid web presence — on and off Facebook — before giving this approach a try. Your web presence will help to fuel your Facebook page event.
Comments are welcome.
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