Larry BraunerLittle did Rodgers and Hammerstein know that their hit, Getting to Know You, from their 1951 Broadway musical, The King and I, would become my social networking theme song.

Social networking is all about people getting to know each other.

“That’s obvious,” you say?

Why is it then that so many individuals use networking venues both online and offline to spam or advertise to each other?

My advice to you is neither become offended nor get sidetracked by spam or other annoying tactics. Stay focused on meeting people and on getting to know them. All the spam on social networking sites is just background noise.

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2 Responses to “Getting to Know You”

  1. Natascha on December 2nd, 2007 4:28 pm

    Hi Larry,

    I concur. It really is important to have a long-term perspective when implementing any marketing plan or by simply networking on-line.

    Authenticity is key. We should always have our client’s best interests at heart.

    Thanks, again, for the post.

    Natascha

  2. Daniel Huffman on December 3rd, 2007 10:40 am

    Larry, I read all your posts; how true it is.
    Maybe we should focus on the positive aspects of networking (if there are any) for a change.
    “Rock on”

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