To the surprise of many, a Google PageRank update occurred late September, a month earlier than expected. I saw the page rank of many of my blog posts move up, and I also saw the page rank of a friend’s site move down.
A Google PageRank update hadn’t been expected until October. The previous re-evaluation took place in July according to an apparent every three months pattern. Needless to say Google’s action raised many eyebrows.
On Saturday night the 4th of October I installed the Google XML Sitemap Plugin on a client’s Wordpress blog. While in the installing mood, I also installed the Google Toolbar on my Firefox browser. That’s when I noticed that something was up.
I looked at the page rank of a bunch of my blog posts and at the ranking of my friend’s site. It appeared that Google had rolled back pagerank to July’s numbers, an action would raise even more eyebrows.
Detailed investigation revealed that Google substantially revised but did not completely reverse their September page rank update.
What is Google PageRank?
In case you’re unfamiliar with page rank and wondering why so many people are obsessed with it, I’ll try to explain.
Website owners want their web pages listed at the top of the major search engines. They want lots of targeted visitors landing on their sites, and search engines are a great way to attract them.
Authority is determined by the quantity and quality of backlinks, links from other pages on your site or other sites. Backlink quality depends on the authority and the relevance of the linking web page.
Google’s rating of authority is called PageRank after Larry Page, Google’s founder. Google PageRank, or PR for short, is a number between 0 and 10. A PageRank of 10 is the best, but even a PR 5 isn’t easy to obtain.
Since Google PageRank is a key component of search engine optimization, and since page rank depends on receiving favorable outside attention, website owners and SEO professionals put enormous effort into cultivating relationships with relevant and authoritative sites that can link to them.
Back on the Link Farm
A note of caution: Buying links and link exchange strategies can backfire. Search engines are on the lookout for sneaky SEO strategies.
As with keyword stuffing discussed in Keywords Demystified, link farms and other linking schemes can also incur harsh penalties including search engine delisting.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.|
|Sharing is Caring!|