Oct
7
Google Reverses Recent PageRank Update
Filed Under News, Search Engines
To the surprise of many, a Google PageRank update occurred late September, a month earlier than expected. I saw the page rank of many of my blog posts move up, and I also saw the page rank of a friend’s site move down.
A Google PageRank update hadn’t been expected until October. The previous re-evaluation took place in July according to an apparent every three months pattern. Needless to say Google’s action raised many eyebrows.
On Saturday night the 4th of October I installed the Google XML Sitemap Plugin on a client’s Wordpress blog. While in the installing mood, I also installed the Google Toolbar on my Firefox browser. That’s when I noticed that something was up.
I looked at the page rank of a bunch of my blog posts and at the ranking of my friend’s site. It appeared that Google had rolled back pagerank to July’s numbers, an action would raise even more eyebrows.
Detailed investigation revealed that Google substantially revised but did not completely reverse their September page rank update.
What is Google PageRank?
In case you’re unfamiliar with page rank and wondering why so many people are obsessed with it, I’ll try to explain.
Website owners want their web pages listed at the top of the major search engines. They want lots of targeted visitors landing on their sites, and search engines are a great way to attract them.
Keyword research and optimization are important, but the use of keywords isn’t the only determining success factor. A web page’s authority is just as important, especially with Google.
Authority is determined by the quantity and quality of backlinks, links from other pages on your site or other sites. Backlink quality depends on the authority and the relevance of the linking web page.
Google’s rating of authority is called PageRank after Larry Page, Google’s founder. Google PageRank, or PR for short, is a number between 0 and 10. A PageRank of 10 is the best, but even a PR 5 isn’t easy to obtain.
Since Google PageRank is a key component of search engine optimization, and since page rank depends on receiving favorable outside attention, website owners and SEO professionals put enormous effort into cultivating relationships with relevant and authoritative sites that can link to them.
Back on the Link Farm
A note of caution: Buying links and link exchange strategies can backfire. Search engines are on the lookout for sneaky SEO strategies.
As with keyword stuffing discussed in Keywords Demystified, link farms and other linking schemes can also incur harsh penalties including search engine delisting.
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15 Responses to “Google Reverses Recent PageRank Update”
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Great information about ranking…hit everything on the head with regard to linking with other good websites. Did not see anything about how farming on your website hurts your Google ranking.
Hi Larry!
I was very much aware that Google updated their PageRank. My site which had been a PR 2 for almost two years is now a PR
I am very pleased!
Thanks, Larry, for a great article.
Deb
@Tom You’re right. Running a link farm and posting your link in somebody else’s are both bad ideas.
@Deb If you look at your PageRank again, you’ll see that yours also got rolled back.
Nice information, and I wish it were true for me, but mine was not rolled back to July’s numbers.
My page rank before the update in July was 3 for my main index page… after the update it went to 2… and now its at 1.
I’m still not sure why it keeps going down, but oh well.
Larry,
I’m glad you did this post on the Google page rank roll back. I think it will help many people to better understand what happened.
Mm PR stayed the same, which was disappointing. After all the work, I was hoping it would go up.
Maybe next time.
By the way, I finished my 3-part series on Google analytics and have linked to the first one above.
Warmly
Linda
Although Google lowered my page rank on one step, it didn’t really roll back to the July stats in my situation. Strange any-way during the first rankings of blogs Google can give a sudden boost in rankings, but only for some period of time. Should be a clever trick - cause people get tied to Google and start to understand its position on the net.
Unfortunately, they didn’t roll any of my sites back, and all of them dropped at least one point in the latest run. Very disappointing indeed, especially since my traffic is up.
Our Directory has been operating now for about a year we now have a PR of 4 and all our links pages are PR 3. We offer free advertising for Pembrokeshire Businesses in return for a link back to our directory from their sites. We also link to sites that may be of interest to the people of the area. One thing I hate is people asking for links and offering links back to the directory from sites other than the ones they ask to link to. The spam button is pressed then and hopefully no more emails from them.
I tend to believe that the Google PageRank is somewhat overrated. It is just onne factor in hundreds which decide on the SERPs.
Of course, the fact that my website went from unranked to PR0 might factor in my analysis too
But my blog is not even a month old, so no real surprise here.
Nonetheless, I do get some decent traffic from Google, and from pretty competitive keyword phrases too.
Regards, George
Hi George,
It’s true that Google PageRank is only one factor out of many, but each time my page rank has increased, my Google search engine visitors more than doubled — immediately.
All other things being egual I’d rather have a higher Google PageRank than a lower one.
Notwithstanding my success with Google, my MSN Live standing seems to be even higher.
MSN has me in the top ten SERPs about twice as often as Google.
Excellent post and comments guys. There doen’t seem to be any clear cut conclusions, but paradox seems to be part of life on the Net.
But I would obviously agree that I would like my page rank to be higher.
I knew it wouldn’t last… It wasn’t time for it according to Google’s Matt Cutts.
It is nice to know my blog got PR also. I hope it will stay forever.
I see Marly that your Google PageRank is 2. I hope it will continue to go up.
From what I saw, I believe that they did a rollback. Some sites that I have links on gained pagerank and then reverted back.
My blog didn’t change as far as pagerank, but gained backlinks and then reverted back as well.
Not sure what Google is doing, but there were many sites which where new and got PR 3 and PR 4, without much content. My blog stayed at a PR 3 with lots of new content. Doesn’t make sense, but what is new!