Larry BraunerI work at a watch company for which social media and web marketing are key tools for accelerating its business expansion.

As Social Media Director, I flew with our team to Basel, Switzerland in March to attend Baselworld, the grandest and most important watch and jewelry event of the  year.

Social Media Help Wanted

Haurex 1K374UNN INK Collections Featuring Aluminum and Rubber as Announced at Baselworld 2011I explained in My Social Media Mission Abroad that I was visiting at Baselworld 2011 with the dozens of watch brands we represent to discuss social media collaboration and ideas for future projects.

I realized, of course, that I’d need substantial help to carry out the social media plans made in Basel.

Besides freelance writers who can appreciate and blog about luxury, fashion and watches, I’m also looking locally in the Greater New York area for an art director, PR expert and advertising specialist.

New Social Media Profit Centers

For decades, I’ve been intrapreneurial. Now, in addition to leveraging our Internet properties to promote our firm and its many watch brands, it’s my intention, as well, to turn these websites into profit centers and totally new income streams.

So far we have several work-at-home bloggers and a few candidates for the in-house positions. To recommend someone or apply yourself for any of these opportunities, check out my Connect page.

Social Media Watch

I’ll keep you informed about our social media moves and their effectiveness. Please subscribe and join me on Facebook — and don’t hesitate to leave me a comment. ;-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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4 Responses to “Growing Our Social Media Group”

  1. Debby Bruck on April 13th, 2011 10:57 pm

    Dear Larry ~ Congratulations on these accomplishments. We can all model your effective strategy as you take us along for the ride. Everyone who visits this website and your Facebook fan page will reap much knowledge about “Online Social Networking” and business benefits.

    Did you recently read the article, “Bloggers Have More Influence on Purchases Than Celebrities?” Seems that your strategy to post blogs consistently actually make a difference in the marketplace.

    All the best,
    Debby

  2. Colorado Springs Excavation on April 18th, 2011 5:40 pm

    I’m learning a lot about social media from reading your blog. This is the best free resource I have found so far. Thanks for all your effort. I will like your Facebook page.

  3. RobertS on April 21st, 2011 3:56 am

    I loved your article Social Media Mission. You have that flair which makes hard topic so easy to understand for people who are not that technical.

    @Debby, I checked out the article you mentioned. Yes it was really very interesting.

    Keep up the good work.

  4. Custom Essay Writing Services on April 27th, 2011 11:19 am

    Nice article. I will definitely use it for my current project. thanks for sharing and keep up the great work!

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