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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Nov
11
Back in 1988, I read an excellent book by John Naisbitt called Megatrends: Ten New Directions Transforming Our Lives.In his book Naisbitt coined the expression “High Tech/High Touch” predicting that as sterile technology increasingly impacted our lives, we would crave greater and greater intimacy to offset it.
How right he was!
Cell phones, e-mail, instant messaging, online social networking and blogging. We can’t seen to communication quite enough — we crave more and more — and there’s no end in sight.
Looking to explain the very rapid growth of the social networking industry, “High Tech/High Touch” is certainly a key factor. I will look at other factors shortly, and I will refer back to “High Tech/High Touch” from time to time in future posts.
I welcome your comments and feedback.
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[…] Whatever your business, seek out the optimal balance between high tech and high touch. […]
such a great book.. beautiful recommendation