“High Tech/High Touch”

Filed Under Communication, Networking and Marketing Strategy

Larry Brauner Back in 1988 I read an excellent book by John Naisbitt called Megatrends: Ten New Directions Transforming Our Lives.

In his book Naisbitt coined the expression “High Tech/High Touch” predicting that as sterile technology increasingly impacted our lives, we would crave greater and greater intimacy to offset it.

How right he was!

Cell phones, e-mail, instant messaging, online social networking and blogging. We can’t seen to communication quite enough — we crave more and more — and there’s no end in sight.

Looking to explain the very rapid growth of the social networking industry, “High Tech/High Touch” is certainly a key factor. I will look at other factors shortly, and I will refer back to “High Tech/High Touch” from time to time in future posts.

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