Larry BraunerBack in 1988, I read an excellent book by John Naisbitt called Megatrends: Ten New Directions Transforming Our Lives.

In his book Naisbitt coined the expression “High Tech/High Touch” predicting that as sterile technology increasingly impacted our lives, we would crave greater and greater intimacy to offset it.

How right he was!

Cell phones, e-mail, instant messaging, online social networking and blogging. We can’t seen to communication quite enough — we crave more and more — and there’s no end in sight.

Looking to explain the very rapid growth of the social networking industry, “High Tech/High Touch” is certainly a key factor. I will look at other factors shortly, and I will refer back to “High Tech/High Touch” from time to time in future posts.

I welcome your comments and feedback.

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2 Responses to ““High Tech/High Touch””

  1. Real Estate Marketing | Optimize Your Web Presence on June 22nd, 2010 4:58 pm

    […] Whatever your business, seek out the optimal balance between high tech and high touch. […]

  2. Mark on June 3rd, 2011 1:34 pm

    such a great book.. beautiful recommendation

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