You may already have a website or a blog, but do you have a Facebook page yet?
If not, you will before long. Nearly everybody will create a Facebook page. I’ll try to paint the big picture for you.
Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:
Facebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.
Once such change, seemingly minor, is the Facebook page “Like” button that supersedes the familiar “Become a Fan” button.
Facebook Introduces the Like Button
Facebook fan pages are now simply Facebook pages.
This notice appeared for the first time yesterday when I visited my Facebook page:
Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.
Facebook Page Rationale
Facebook is changing more than just words or buttons.
Coming are Facebook community pages, which are going to be built around concepts rather than personalities or businesses. Facebook pages may also tie in to Wikipedia pages in some way. Will it not make more sense for people to “Like” community pages than to “Become a Fan” of them?
Consider this likely scenario:
Everybody and everything will have a home on Facebook pages making Facebook the largest website hosting service in the world.
Facebook’s Exquisite Revenue Model
All Facebook pages will be sponsored by ads as they are right now. Facebook ads work somewhat like the popular Google Adsense ads except for four key differences:
- Facebook inserts Facebook ads at their discretion, not yours
- Facebook earns revenue from the ads
- Google doesn’t earn any revenue from the ads
- You don’t earn any ad revenue either
Of course, Facebook could introduce premium services and, similar to Ning, let you to pay to:
- remove Facebook ads
- share in the revenue from ads
- use your own domain name
- turn nofollow links into dofollow links
- rank higher in their search results
Facebook already lets you pay to advertise and find people to “Like” your page.
Integrating Facebook Pages and Profiles
Facebook now also enables you to see which of your Facebook friends (if any, up to a maximum of 200) “Like” a particular Facebook page.
However, Facebook pages will become even more integrated with Facebook profiles and will serve to characterize each Facebook member’s interests and values. Facebook profiles will attract new members to Facebook pages, which in turn will attract others, creating a giant web of page and profile relationships.
Who wouldn’t want to have a presence on such a dynamic and connected Facebook?
Build Up Your Facebook Page
Can Facebook be prevented from dominating the Internet? Unless they commit a major blunder or suffer an extended outage, I doubt it. Consider the following five factors working in Facebook’s favor:
- Facebook pages (enhanced and expanded)
- An enormous and rapidly growing membership
- Facebook Widgets (which extend Facebook’s influence)
- Facebook Friend Connect (lets members easily log into other sites)
- Facebook search engine ambitions
If you have a Facebook page, I recommend that you build it up. If you don’t have one, create one as soon as possible.
Please “Like” my Facebook page and leave a comment below.
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