Larry BraunerIn case you haven’t heard, “Friend Connect will be retired March 1, 2012,” says Google. This is not pleasant news for those websites that have sizable Google Friend Connect communities and whose community members have opted to receive newsletters from the site.

Google recommends that you join Google+ and invite your community to join with you in order to keep in touch. Compared to Google Friend Connect, Google+ is a rather lame tool for staying in touch. Google Friend Connect newsletters permitted direct community contact.

Google Ploy

Google+Google+ got off to a great start but seems to have lost much of its original momentum and engagement. Google probably hopes to give Google+ a shot in the arm by terminating Google Friend Connect and redirecting members.

If you have a community and wish to stay in touch, here are two approaches for creating email lists, are better than merely joining Google+ as Google advises.

If you have a small budget for an email contact list, I can use Aweber or Green Wave Email Marketing. I’m using both of them. Once you’re set up, ask your community to subscribe to your newsletter.

For a free email list, you can create your own group on a Ning social networking site, such as my Small Business Network. You will be able to email group members and to network with each other.


I invite you to subscribe to this Online Social Networking blog and to join Small Business Network, so that we can stay in touch with each other. I’m also on Google+, Facebook , LinkedIn and Twitter.

I love to network, and I’m very accessible. :-)

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7 Responses to “How to Cope with Google Friend Connect’s Untimely Demise”

  1. Stephen G. Barr, Publisher on February 7th, 2012 1:33 pm

    Proof again that the powers to be don’t know what they’re doing IMO. Similar to when they killed Mybloglog

  2. Susan Daniels on February 7th, 2012 9:14 pm

    Larry, I enjoy coming to your sites and really like your writing style. It is unfortunate about Google’s decision to discontinue Google Friend Connect. I hope you will be able to retain as many people as possible in your Google + circles. Warmly, Susan Daniels

  3. Suraj Nair on February 8th, 2012 4:08 am

    Many more to follow till Google tries to beat facebook. Many of their services are embedded within G+ which forces us to use G+

  4. Karen Stromm on February 8th, 2012 4:32 am

    I don’t know how they decided GFC is no good. I mean, I find it very convenient in following blogs.

  5. Dave Lucas on March 28th, 2012 8:03 pm

    Hi Larry!

    I too enjoy visiting your blog here from time to time. To me, it has the same element of “coziness” my own blog has… and on nights like this when broadband is out, I can still get you via dial-up!

    In a twisted way, I’m glad friendconnect went belly up. When I switched my blog template at the end of 2011, my 183 google pals VANISHED! In the new template, there were about 20, none of whom had appeared in the previous list. I can’t figure that out to this day.

    I don’t believe those “connect” people were really connecting with me at all. Most saw the widget and signed on, but never came back to the blog again.

    I do appreciate the things you do to entice folks to get involved on your blog. A lot of versatility here, and a lot other bloggers, even me, can learn from your example!

    Thank-you for your work!

  6. Larry Brauner on March 31st, 2012 11:02 pm

    Thank you Dave for everything.

    The main thing I appreciated about GFC was the newsletter feature. I had about 500 people who had opted in.

    I wish I had more time for personal blogging, but all things considered, its better to be fully employed doing social media for others than to have the free time to write for myself.

  7. Ses İzolasyonu on February 11th, 2013 2:57 am

    I don’t know how they decided GFC is no good. I mean, I find it very convenient in following blogs.

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