Larry BraunerYou’re creating content for your blog or website. You can create content haphazardly, or you can laser focus your web content to advance your site in the search engines.

A website consists of one or more web pages. Search engines index web pages individually.

For each keyword phrase that you care about, create a web page on your site dedicated to that keyword phrase alone.

Your Keywords Don’t All Need to be Popular

For example, your company name is probably a low volume search term, but it’s meaningful to you, all the same. It’s you who decides which keyword phrases deserve focus and assign each of those phrases its own page, either a static page or a blog post.

Real Time Web AnalyticsIf your website has been online for a while and you notice from your web analytics that certain pages are already receiving substantial traffic for certain keyword phrases, then those pages are evidently already focused on their associated keywords.

Throughout your site, link occurrences of your keyword phrases to their associated web pages, thereby helping those pages gain authority and climb the ranks of the search engines. When generating external links into your site, make a keyword phrase your anchor text and link to that keyword’s special page.

Edit Previously Published Blog Posts

Don’t hesitate to edit your previously published blog posts. If they’re your pivotal keyword pages, try hard to enhance them. However, review all your pages and update their links in order to sharpen your site’s keyword focus.

Stick with it, since search engine optimization takes time. However, with consistent effort, you’ll dominate the search engines one keyword phrase at a time.

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15 Responses to “How to Keyword Focus Your Website or Blog for Better SEO”

  1. Debby Bruck on June 26th, 2011 11:28 pm

    Always excellent recommendations from you Larry.
    I often go back to refine older posts.
    Blessings,
    Debby

  2. Robbie Schlosser on June 26th, 2011 11:35 pm

    Congratulations for reading my mind with your timely suggestions. Always excellent, easy-to-read advice.

  3. Sue Reddel on June 27th, 2011 8:09 am

    Great post Larry. The must important take-away is that SEO does take time, effort and constant examining and adjusting. Thanks for sharing your insights.

  4. Tim Southernwood on June 27th, 2011 10:54 am

    As always Larry.. good and relevant information! I’ve found that many blog owners completely miss the point when doing keyword research (if they do at all..) All too often they will focus on impossible terms with way too much competition, and other times on irrelevant terms with little SEO value to their core subject.

  5. Jack Goldenberg on June 27th, 2011 12:07 pm

    I wanted to add one thing to your excellent recommendations. There are pros and cons to going back and changing previous headlines for blog posts.

    On the positive side, you can add more relevant long tail keywords you hadn’t thought of before by editing your headlines. While this will help your SEO, you will lose all the rankings for your old headline since the page that carries your headline no longer exists.

    Just remember that if you change your headline, you also have to change your permalink to match the new headline. If you don’t search engines will have NO WAY of finding you.

    Larry, you’re in a better position than I to let your readers know whether it is worth it to change your previous headlines, Jack

  6. Larry Brauner on June 27th, 2011 12:28 pm

    @Tim Happy to hear from you. In my opinion, now search term is too competitive to optimize for, as long as you also optimize for less competitive ones too.

    @Jack Changing headlines is okay. Changing permalinks is problematic, as you point out. In Wordpress, you can change headlines without changing permalinks.

  7. EMT on June 28th, 2011 3:05 pm

    There has been so many times that I have had to go back and and redo the SEO on old blog post. It has done me good to simply make it a regular practice to do so. Most of the time I missed a keyword that I could have added and improved the results of a page.

    As far as permalinks go, I use a plugin called dean permalink migration to to make changes to the permalinks (via 301) without negative effects to SEO is has worked great for old blogs that I set up where I did not “SEO” the permalinks.

  8. Kim on June 28th, 2011 9:40 pm

    I will agree with your second piece of advice. I’ve seen some sites recycling old blog posts but not updating anything to make it relevant or timely to the current situation.

  9. Richard Glasspoole@money guide on June 30th, 2011 8:52 am

    The interesting part of this is where you mention SEO takes time however with effort we should be on the right track.

  10. Ken Deifik on July 2nd, 2011 11:38 am

    This idea of rewriting your posts to sharpen keyword focus is very strong, and right in line with the idea of strengthening any piece of writing by rewriting. Too often, writers become enamored of their first paragraphs and reject the left turns that come while expanding on the original idea. More often than not I hit on the actual focus of a piece in the middle of the first draft. I’ll restructure and rewrite the piece based on what emerges, and get a better piece for it.

    Strengthening your keywording based on what you learn from your logs and stats after publication is of a piece with this basic technique of writing.

    Great post.

  11. arie on July 6th, 2011 8:51 pm

    I agree with you. Keywords are like the highway of Internet traffic. Choosing the right keywords is very important.

  12. Seo Mauritius on July 12th, 2011 10:46 pm

    Great article and for sure SEO is time consuming and long term investment but the key to success is give great content useful and not keywords stuff some social media marketing, ppc and link building with genuine website and you definitely get a place in the sun of Search engine ranking page

  13. Martha | Buscar pareja on July 13th, 2011 1:36 pm

    In occasions lose the anchortext of our links can do that our pages go up positions, since we do not have to forget that Google values above all else the naturalidad of the links

  14. Amelia @ International Business on July 15th, 2011 7:10 am

    Insightful post. Most people usually scan than read articles online so I think it matters that the keywords are strategically placed to catch the readers’ eye.

    A blogger should keep in mind the content and cohesion of a post so that the keywords strike as effective.

  15. Dendy on February 18th, 2012 11:57 am

    The information is very useful for me who are beginners, thank you very much for the information.

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