A website consists of one or more web pages. Search engines index web pages individually.
For each keyword phrase that you care about, create a web page on your site dedicated to that keyword phrase alone.
Your Keywords Don’t All Need to be Popular
For example, your company name is probably a low volume search term, but it’s meaningful to you, all the same. It’s you who decides which keyword phrases deserve focus and assign each of those phrases its own page, either a static page or a blog post.
If your website has been online for a while and you notice from your web analytics that certain pages are already receiving substantial traffic for certain keyword phrases, then those pages are evidently already focused on their associated keywords.
Throughout your site, link occurrences of your keyword phrases to their associated web pages, thereby helping those pages gain authority and climb the ranks of the search engines. When generating external links into your site, make a keyword phrase your anchor text and link to that keyword’s special page.
Edit Previously Published Blog Posts
Don’t hesitate to edit your previously published blog posts. If they’re your pivotal keyword pages, try hard to enhance them. However, review all your pages and update their links in order to sharpen your site’s keyword focus.
Comments are welcome — of course.
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