Larry BraunerLooking over my traffic stats several weeks ago, I was very surprised to notice that a single visitor had been referred to my blog by Business Week.

I traced the visit back to Business Exchange, Bloomberg Business Week’s social bookmarking site “that helps professionals discover and organize information from across the Web… a great way to share content and find the most relevant news on business topics.”

Anita Campbell, a Twitter friend and CEO of Small Business Trends, “an online small biz community reaching over 250,000 each month,” had saved my blog post, The Social Media ROI Obsession, on the Business Exchange site. Somebody evidently clicked through to my blog to read the article.

Once I arrived at Business Exchange, I quickly realized that this social media site was much more upscale and business-like than the social bookmarking sites with which I was familiar, and I saw BX as a potential venue for sharing content and networking up with corporate executives and media elite.

On Friday, Business Exchange notified me that I will be the featured user starting Tuesday, December 22nd at approximately 9:15am ET and lasting for 24 hours. I thought therefore that this would be an opportune moment to write about the Business Exchange site.

Business Exchange Site Basics

These are the principal ways you interact with the Business Exchange site. You can:

  • join and set up your account
  • search topics and people (note that the search box is tucked away at the bottom, way below the fold)
  • bookmark articles you discover into one or more topics
  • browse articles that have previously been bookmarked
  • react to articles that you or others have bookmarked
  • save topics and articles of interest for easy future access
  • follow other users
  • explore users’ links
  • subscribe to other users’ activity

Here are 12 easy ways that you can benefit from the Business Exchange site:

  1. When you join, choose the option to link your Business Exchange and LinkedIn profiles. Your LinkedIn information will automatically be filled in on your Business Exchange profile page, and you will be able to easily send invitations to your LinkedIn connections.
  2. You can let Business Exchange automatically post your reactions to LinkedIn and Twitter. I checked off the box for LinkedIn but not for Twitter. It’s your decision.
  3. Bookmark only high quality business articles that fit into existing topics. Add each article to as many topics as apply, up to five, the maximum. You’ll receive contribution points, one for each topic.
  4. You may bookmark your own high quality business articles, but if you bookmark only your content, you’re likely to be labeled a spammer, and your standing on Business Exchange will be jeopardized.
  5. You don’t have to bookmark articles to participate actively. You can react to articles bookmarked by others and receive a contribution point for each reaction.
  6. Other users will likely “size you up” based on your your contribution points, the quality of your contributions and reactions, the number of users following you, your profile and your links.
  7. Follow users who interest you. Don’t expect them to follow back automatically, and don’t automatically follow users who follow you.
  8. Explore other users’ links. You might discover a blog or other website that you’ll like. You may also find a way to connect up with them at another site and network together. Let them know that you’re both Business Exchange users.
  9. On LinkedIn, if you and another member belong to a common group, you can send an invitation without knowing that member’s email. If that person just followed you on Business Exchange or is a LinkedIn Open Networker (LION), extend an invitation and mention Business Exchange.
  10. Use the Business Exchange home page interface to invite LinkedIn connections. X-out people you don’t really know, so that you don’t risk spamming them. Customize your invitation message. Those who join will be added as mutual followers automatically.
  11. When telling friends about Business Exchange or promoting the site, link directly to your profile. You want that they should get the idea to follow you if they join.
  12. The Business Exchange site tends to be slow. Be patient. It’s worth waiting. Business Exchange is in beta, and hopefully Business Week is addressing the response time problem at this very moment.


I’ve been pleased with the articles bookmarked at Business Exchange and the quality of traffic my blog has received from the site. I hope you’ll have a similar good experience with Business Exchange.

Before you go, please subscribe and leave me a comment. See you on Business Exchange. :-)

Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.

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24 Responses to “12 Tips for Using the Business Exchange Social Bookmarking Site”

  1. Cheryl H on December 21st, 2009 10:23 am

    First and foremost, congratulations at being featured! Very nice holiday feather for you cap. I will definitely be checking out the site, sounds like it is going to be a great source of information. On a more personal note, thanks for providing a wonderful year’s worth of tips, tricks, advice and information. I wish you, and all your readers, a safe and happy holiday season!

  2. Larry Brauner on December 21st, 2009 10:33 am

    Thank you Cheryl for your kind words. I wish you and your all the best in the year to come.

  3. Michelle on December 21st, 2009 11:14 am

    Thanks for the great tips on BWBX Larry and for being such a great user. We appreciate your participation!

  4. Larry Brauner on December 21st, 2009 11:43 am

    Michelle, I believe that Business Exchange can play an increasingly important roll as more and more high level business people make a commitment to using social media.

  5. Debbie Morgan on December 21st, 2009 12:19 pm

    Hi Larry,

    Congratulations on being featured on Business Exchange. I will definitely have to check it out. Thanks for sharing.


  6. Debra Zimmer on December 22nd, 2009 12:21 am

    Thanks for the info and tips. I originally found you on Ryze, but will now go check out the Business Exchange.

  7. Larry Brauner on December 22nd, 2009 12:43 am


    Ryze was my very first social networking site. Thanks for visiting and commenting.

  8. Dr. Dave Hale on December 22nd, 2009 12:42 pm

    Larry, way to go buddy. I am always on the lookout daily for new social media real estate I can populate automatically. Nothing like building a list of over 200+ social media and bookmarking sites every one of my articles go to every day. Seeing I post 3-4, that means an additional inbound 600-800 links.

    Dr. Dave Hale
    The Internet Marketing Professor

  9. Larry Brauner on December 22nd, 2009 2:39 pm

    Bookmarking yourself is very powerful.

    Bookmarking others may be equally powerful.

  10. Coach Debbie on December 22nd, 2009 4:34 pm

    Thanks Larry, I am joining you.

  11. Larry Brauner on December 22nd, 2009 4:36 pm

    Great Debbie. Nothing like togetherness. :-)

  12. Morgan Mandel on December 22nd, 2009 10:32 pm

    I’ll have to try that some time. Sounds worthwhile. I’ve got some other projects to finish first.

    Morgan Mandel

  13. Steve-Success Factors on December 26th, 2009 9:09 pm

    Larry, as always, you are a fount of information for all things social networking. I am going over to set up my Business Exchange profile as we speak!

  14. Larry Brauner on December 26th, 2009 9:16 pm

    “All things social networking” is a bit of an exaggeration, Steve, but I’ll accept the compliment anyway. ;-)

  15. Steve-Success Factors on December 26th, 2009 9:30 pm

    Larry, I went there, tried to register both with my LinkedIn profile and manually, but it states that the captcha was not entered. However, I used two different browsers, Explorer and Firefox, and saw no captcha. I sent them feedback, but sure would like to register! :-(

  16. Larry Brauner on December 26th, 2009 9:34 pm

    If you don’t hear from them on Monday, email me, and I’ll email my contact in their administration. Seems they’re having issues with their site.

  17. conrads on January 2nd, 2010 2:24 pm

    Congratulations on being featured on Business Exchange.

  18. Eunice Coughlin on January 25th, 2010 8:34 am

    Thanks for this excellent resource. I signed up and already found some very helpful articles and resources. Be on the look-out for my friend invite. ;-)

  19. Yoli on March 29th, 2010 3:45 am

    I like it. Great post. Thanks so much for the tips. It was really nice to know actual process of networking and bookmarking properly….. thanks again!

  20. Anita Campbell on April 22nd, 2010 4:42 pm

    Larry, my apologies for not dropping by sooner and commenting — I missed this the first time around. Good tips and congratulations on getting featured. And thanks for the shout out.

    - Anita

  21. Brooke on May 23rd, 2010 10:31 am

    Just stopping in to say that I love the article! I was invited to join the Business Exchange this week and decided to try it out. I have not had much time to explore so thank you for the great article. Congrats on being featured, I will surely look at it more, I am addicted to article reading when it is quality content!

  22. Larry Brauner on May 23rd, 2010 10:40 am

    Thank you Brooke, Anita, Yoli, Eunice and Conrads. :-)

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