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Gevril and Haurex Italia dinner during Baselworld in March 2011 with Larry Brauner standing in the background.
Baselworld 2012 is right around the corner!
Apr
14
Is Going Blogless Really An Option?
Filed Under Best Practices, Networking and Marketing Strategy, Outside the Box, Web Marketing, Widgets
In his video, Darren Rouse, author of 31 Days to Build a Better Blog, discusses his blog-centric approach to web marketing.The idea is that social media sites — since they are controlled by their owners, not us — can serve only as outposts, while blogs and websites — since they are owned by us — are secure enough to serve as our permanent home bases.
I cannot stress enough the importance of starting a blog: I’ve listed many reasons for blogging in the Top Reasons Why I Blog and discussed why “there ain’t nothing like a blog” in Why Blogs Make More Sense.
However, despite all the great reasons to have a blog, you might feel that investing in a blog isn’t right for you and your situation.
In that case, I want to assure you that going blogless is an option. You can accomplish with a standard website most of what you’d hope to accomplish with a blog.Fortunately, like bathing suits, web marketing isn’t “one size fits all.” You may, however, need to be a bit more creative.
You’ll add content to your website when convenient, link to your new content on social sites, and engage your online community in discussion via those social websites.
You’ll also place website widgets on your website and use those widgets to connect your site to the social web.
Note that much of your website, especially sales pages, can be unsuitable for social media consumption. Do not be too concerned. People will reach those pages through links elsewhere on your site, search engines and whatever advertising you do.
Your site needs to be well optimized for both search engines and humans, i.e., relevant to your target audience and designed with them in mind.
OK. Gotta run. See you at the beach.
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Tags: Blogging, Social Media, web development, Web Marketing, Widgets
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Excellent post, again, Larry. I think the social media beach would be a lot more scary if all of us web marketers went “blog-less”.
[…] networking pro Larry Brauner says it is possible to do business online without a blog, but I don’t think that approach really works for people who are selling themselves rather […]
Yeah, it is good to have a domain that you own. Yahoo Geocities was the most popular free hosting place and now that is completely gone. You can’t be sure how long the various social sites will also last.
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We will all go blogless when blog’s popularity is gone. However, I stop blogging during holiday (could be on a beach or a mountain). But then I’ll go back writing again. I think going totally blogless is not a good option. We just need a break sometimes.
I couldn’t agree more. These social networking sites are no good to the youth, especially with all these nasty photos coming out like crazy. Blogs are a lot more decent, not to mention more helpful in expressing oneself in a creative manner.