The idea is that social media sites — since they are controlled by their owners, not us — can serve only as outposts, while blogs and websites — since they are owned by us — are secure enough to serve as our permanent home bases.
I cannot stress enough the importance of starting a blog: I’ve listed many reasons for blogging in the Top Reasons Why I Blog and discussed why “there ain’t nothing like a blog” in Why Blogs Make More Sense.
However, despite all the great reasons to have a blog, you might feel that investing in a blog isn’t right for you and your situation.
In that case, I want to assure you that going blogless is an option. You can accomplish with a standard website most of what you’d hope to accomplish with a blog.
Fortunately, like bathing suits, web marketing isn’t “one size fits all.” You may, however, need to be a bit more creative.
You’ll add content to your website when convenient, link to your new content on social sites, and engage your online community in discussion via those social websites.
Note that much of your website, especially sales pages, can be unsuitable for social media consumption. Do not be too concerned. People will reach those pages through links elsewhere on your site, search engines and whatever advertising you do.
OK. Gotta run. See you at the beach.
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