Larry BraunerIn his video, Darren Rouse, author of 31 Days to Build a Better Blog,  discusses his blog-centric approach to web marketing.

The idea is that social media sites — since they are controlled by their owners, not us — can serve only as outposts, while blogs and websites — since they are owned by us — are secure enough to serve as our permanent home bases.

I cannot stress enough the importance of starting a blog: I’ve listed many reasons for blogging in the Top Reasons Why I Blog and discussed why “there ain’t nothing like a blog” in Why Blogs Make More Sense.

However, despite all the great reasons to have a blog, you might feel that investing in a blog isn’t right for you and your situation.

Going BloglessIn that case, I want to assure you that going blogless is an option. You can accomplish with a standard website most of what you’d hope to accomplish with a blog.

Fortunately, like bathing suits, web marketing isn’t “one size fits all.” You may, however, need to be a bit more creative.

You’ll add content to your website when convenient, link to your new content on social sites, and engage your online community in discussion via those social websites.

You’ll also place website widgets on your website and use those widgets to connect your site to the social web.

Note that much of your website, especially sales pages, can be unsuitable for social media consumption. Do not be too concerned. People will reach those pages through links elsewhere on your site, search engines and whatever advertising you do.

Your site needs to be well optimized for both search engines and humans, i.e., relevant to your target audience and designed with them in mind.

OK. Gotta run. See you at the beach. :-P

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9 Responses to “Is Going Blogless Really An Option?”

  1. Chris Boyer on April 14th, 2010 9:37 pm

    Excellent post, again, Larry. I think the social media beach would be a lot more scary if all of us web marketers went “blog-less”. :)

  2. Could You Go without a Blog? : on April 15th, 2010 10:06 am

    […] networking pro Larry Brauner says it is possible to do business online without a blog, but I don’t think that approach really works for people who are selling themselves rather […]

  3. Snuggie Cult on April 18th, 2010 8:33 am

    Yeah, it is good to have a domain that you own. Yahoo Geocities was the most popular free hosting place and now that is completely gone. You can’t be sure how long the various social sites will also last.

  4. WordPress Blog Sites are Perfect for Your Small Business on July 8th, 2010 3:57 pm

    […] A blog site is any website, which has been created and is managed with a blog tool like WordPress — even if that website has no blog at all. […]

  5. 10 Google Friend Connect Observations on July 9th, 2010 3:02 pm

    […] feel that the gadget has added much to these sites. I’m looking forward to installing it on a site that has no blog in the very near […]

  6. Should Every Small Business Have a Blog? on August 3rd, 2010 7:47 pm

    […] Back in April, I asked: Is Going Blogless Really An Option? […]

  7. Wallace Whitt on August 31st, 2011 2:06 pm

    We will all go blogless when blog’s popularity is gone. However, I stop blogging during holiday (could be on a beach or a mountain). But then I’ll go back writing again. I think going totally blogless is not a good option. We just need a break sometimes.

  8. Dianne on November 26th, 2011 10:28 am

    I couldn’t agree more. These social networking sites are no good to the youth, especially with all these nasty photos coming out like crazy. Blogs are a lot more decent, not to mention more helpful in expressing oneself in a creative manner. ;)

  9. George Baker on June 6th, 2012 2:55 am

    Just when it seems that blogging is the name of the game, the most effective approach to online marketing, here comes an a write-up that suggests one can go blogless and still make it? Food for thought indeed.

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