Larry Brauner

This is the absolute most imporatant law of networking online AND offline. Try to violate it, and your efforts will lead to frustration.

Nobody cares what you say until they know that you care.

Many marketers join social networking sites, add lots of friends and blast them with offers. Recipients click on delete quicker than you or I can say “spiced ham”, and the senders are left scratching their heads. If only they knew the importance of building relationships.

It’s all about relationships — the core of everything good in life. We’ll discuss relationships in subsequent posts, but for now let me suggest this one thing. Put your online social networking time to good use. Get to know people!

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