Larry Brauner

As 2007 draws to a close I’m going to share with you something that can make all the difference between success and failure in the coming year.

Your inbox is filled to the brim with ca-ca touting the latest greatest system, juice drink, compensation plan, survey site, list building techniques, Web 2.0 course, etc. etc.

How do you react?

“Maybe at last this one will work. I sure hope. All the others were scams. It better not cost anything.”

Ya-da ya-da ya-da.

Friend, I have to tell you this.

Business success is centered around people not systems, products, compensation plans or techniques.

The number one person is you. Invest in your continuuing education and personal development. Be willing to change.

Next come your mentors to guide you and “tell it to you like it is”.

Finally there are the people who look up to you. Learn what they really want and need and dedicate yourself to helping them get it.

Focus on people and relationships, and you’ll be more successful in 2008.

Find the right mentor and make a commitment to learn and grow. Everything else will gradually fall into place.

Or focus on systems, products, compensation plans and techniques, and 2008 will be deja vu all over again.

I wish you a healthy, happy and prosperous new year.

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8 Responses to “People Not Systems”

  1. Becky Beasley on December 31st, 2007 1:25 am

    This is what I’ve been telling people for years.
    People are what makes the information we get on the internet work.
    It’s not the system or the product, it’s the people.
    If it wasn’t for people needing these products, services, systems
    and whatnot, there wouldn’t be any sales being made.

    So what I’m going to do in 2008 is not look for the next best
    product or compensation plan. I’m going to be looking for people
    who need someone who’s willing to help them with no strings attached
    as I’ve been doing for people for the last 15 years.
    That’s what I do best, and I know that I can attract people
    and get signups for the social networks that pay without any
    upfront cost. Multiple income without multiple outgo.


  2. lauraElrod on December 31st, 2007 10:55 am

    thanks for the info have a great year

  3. Larry Brauner on December 31st, 2007 11:41 am

    Concerning Becky’s comment, I didn’t mean to imply that systems, products, compensation plans and techniques were unimportant. On the contrary, they are all vital to success.

    However, people are central. Informed and forward thinking people will choose systems, products, compensation plans and techniques that properly match their objectives and personal style.

  4. 2emc on December 31st, 2007 6:37 pm


    Great Day Larry

    You are correct … you need people to make even the best “systems, products, compensation plans or techniques” work … work …

    Being Six-Sigma and project management trained … I love measuring those processes, but it’s the people that make it so much fun :-)

  5. Scott Crawley on January 2nd, 2008 6:08 pm

    I really agree with what your saying …….. and something that really should take place too is a commitment to your self belief.

    And I will be back for more enlightening information.

    Scott Crawley
    Skype scott.crawley

  6. Paula Quick on January 4th, 2008 11:33 am

    Yes, it is easy to get wrapped up into the computer — especially now that the Internet has really taken off and the money making (and losing) opportunities abound. The key is to know what you do best. For some people the systems, products, compensation plans are right down their alley. That’s what makes them tick…a whole lot of other people, too. For others, high-touch, “mano to mano” is the key. They’re master sales people. There should be a Myers-Briggs for the Internet age, don’t you think? At any rate, a new book to be aware of is titled “Click” by George Fraser. He takes the idea of networking to a new level saying that first you network, then you connect, and then you CLICK. It’s a must read for networkers. And no, I’m not being paid to promote this book :)

  7. Larry Brauner on January 4th, 2008 11:43 am

    Thank you for your observations and recommendation Paula.

    A want to comment on your implied suggestion that high touch is for master sales people.

    Much of life is about developing relationships and influencing people. Everybody, not just sales people, can benefit from a high-touch focus.

  8. Jeffrey D. on July 22nd, 2008 3:59 pm

    Your blogs are great Larry. Thanks for helping guide all the newbies in the right direction and being honest, even if people don’t agree with you!

    To all our profitable success!

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