I have — more than once.
I recently received a Twitter slap, and I’m not embarrassed to admit it. If you’ve never received a slap yourself, perhaps your approach is overly cautious.
Of course, one wouldn’t actively choose to be penalized by a major business site. Yet, with so many gray and fuzzy areas, this particular hazard is very difficult to skirt.
Fortunately, a slap isn’t as bad as a total ban. A ban can have major long-term consequences. However, even a slap by Google or by an ISP could cause considerable loss. Most slaps result from black hat SEO techniques or some other form of spam.
Outright spam on Twitter risks account cancellation. More subtle types of spam typically incur the exclusion of tweets from search results, thereby making one invisible to all except his or her followers.
Here are four situations that invite Twitter slap:
- Duplicate content - Repeatedly tweeting the same tweets or links
- Duplicate accounts - Creating multiple Twitter accounts with the same bio text or linking to the same site
- Aggressive use of #hashtags - Using #hashtags haphazardly or maliciously
- Following vs. follower ratio - For example, an account following 2,000 with only 10 followers.
In the past, I had several Twitter accounts linking to this blog and tended to append #hashtags to my tweets much too generously. I may also have tweeted some duplicate content. Now tweets from my main Twitter account are excluded from search results.
Sending lots of @ messages to non-followers is outright spam and ought to be reported using the “report for spam” link. I would never consider doing such a thing.
Coping with Twitter Slap
While not disastrous, Twitter slap is troublesome. My #hashtags do no good, unless a follower (in good standing with Twitter) retweets my posts with all my #hashtags intact.
The best way to work around this kind of Twitter slap is to create another account with different bio text and a different bio link. Then, that account can be used to retweet all the important tweets and those with #hashtags from a slapped account.
Have your own stories or comments? Please share them below.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.|
|Sharing is Caring!|