Larry BraunerTwitter and LinkedIn partnered last fall enabling you to automatically tweet your LinkedIn status and to post your Twitter tweets on LinkedIn.

However, I envisioned a much more significant integration of the two social media sites than merely enabling users to cross-post with ease.

I predicted in Top 10 Reasons Why the Twitter LinkedIn Partnership is Big News that the integration of Twitter and LinkedIn would reduce an enormous amount of content by functioning more or less like a Twitter list containing members of your LinkedIn network.

LinkedIn Signal Beta

With the recent release of LinkedIn Signal Beta, unveiled at TechCrunch Disrupt, a fuller integration of Twitter and LinkedIn is already at hand.

LinkedIn users will be able to search Twitter using keywords and filter the results by degree of connection, industry, company, time posted, region, school and hashtags.

To increase its integration with Twitter, LinkedIn needed the Twitter handles of its users, in order to identify relevant tweets within Twitter’s database. LinkedIn obtained the needed Twitter handles by encouraging users to avail themselves of the initial integration and by letting them display a Twitter link on their LinkedIn profiles.

LinkedIn Signal New Twitter Search Engine for Business


Uses for LinkedIn Signal

LinkedIn Signal will make LinkedIn the Twitter search engine of choice for business users. At the same time, LinkedIn Signal becomes a powerful online networking tool. You’ll easily see what your connections are tweeting, and you’ll more readily find new people with whom to connect.

LinkedIn is already the business networking site of business networking sites. Now, as a powerful Twitter search engine for business too, LinkedIn is the go-to social website for all hoping to transact business on the web. You’re welcome to connect with me there: www.LinkedIn.com/in/brauner

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7 Responses to “LinkedIn Signal New Twitter Business Search Engine”

  1. Chuck Bartok on November 7th, 2010 11:56 pm

    As always, Larry your research and presentation offer solid advice. I am investing some time and energy in learning how to perfect [my use if the] the LinkedIn-Twitter interface.

    Thanks again my friend.

  2. Martyn Hodgson on November 8th, 2010 5:46 am

    Larry, great practical post.

    It’s easy to spoil your “conservative” credibility in LinkedIn by visitors reading an inappropriate “liberal” auto-update from Twitter. Personally I don’t auto feed for I don’t want to have to think “is this LinkedIn suitable” every time I send a tweet out.

    Also interesting how the LinkedIn-Twitter tie up deals with the Facebook competition.

  3. Larry Brauner on November 8th, 2010 9:58 am

    An important point that I didn’t make above is that you have to be a member of LinkedIn and provide your Twitter handle in order to have your tweets included in LinkedIn Signal, and that the better your LinkedIn network, the better your Twitter tweet syndication will be.

  4. Brian Sundquist on November 8th, 2010 3:30 pm

    Thanks, Larry for the info. I use LinkedIn from time to time and Twitter. It would be useful if all the social websites could be interconnected this way.

    Thanks Larry again for your insight.

    Brian

  5. Terry Henry on November 9th, 2010 7:25 pm

    Hey another great post Larry, I guess I might actually start using LinkedIn now.

  6. Shannon Suetos on November 16th, 2010 1:36 pm

    I think everyone is making great points about Twitter appropriate tweets and LinkedIn posts. But honestly I wouldn’t tweet anything non work appropriate on my Twitter account either. Working in marketing and social media you have to be constantly aware of the message you are sending out on all platforms, not just LinkedIn.

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