Importance of List Building
Reach and frequency are basic advertising metrics. Reach refers to the quantity of people your message reaches, while frequency refers to the number of times on average each person is reached.
It is frequency that builds trust and drives your message home. Advertising without frequency is hardly ever effective. Marketers are relying more and more on list building to repeatedly reach people in their target market and achieve desired frequency levels in their marketing campaigns.
List building possibilities are endless. Last week we discussed list building using Ning social networks. Today we turn our attention to Twitter, possibly the fastest and simplest way to build a list.
Building Your Following on Twitter
As I stated in Brand Yourself and Market on Twitter:
Twitter may very well be the hottest online social media venue today. It’s a social network, micro-blog, instant messenger, mobile communications tool and giant party — all rolled into one site.
- Twitter Training - I used to recommend Bill Hibbler’s Affiliate University. Bill’s Affiliate University was dissolved, so I refer you to the Twitter articles and resources in Tons of Twitter Tools, Tips and Resources. If you’re looking for a complete step-by-step Twitter course, the Twitter Power System is your best choice. You can read about it in Twitter Power System Review.
- Build Your Reach Instantly - Here is a cool trick you can use to quickly get some very influential followers. Start with the top 50 Twitter users based on reach listed at twinfluence.com, one of my favorite Twitter tools. You will notice that the majority of those listed have as many “friends” as they have “followers”. They are the ones you should follow. They will almost certainly follow you back and increase your reach.
- Manage Your Connections - Once you have completed Step 2, many people you don’t know will start following you, and for the most part you’ll want to follow them all back. You can manage your Twitter connections using Twitter Karma, another of my favorite Twitter tools. After some time has passed, you’ll notice that many of the people you’ve been following become inactive — they haven’t “tweeted” in months. Stop following them in order to improve your ratio of followers to friends, a measure of your Twitter influence.
I applied this method myself about a month ago, and now about a hundred Twitter users begin following me each week.
When I “tweet” a link, roughly one to two percent of my followers click to see what the link is about. Isn’t that how any list is supposed to work?
This approach is easy, and it’s free.
Respect your followers and they’ll keep following you. Spam them, and they’ll stop following you in an instant.
That’s all there is to it. Please leave a comment.
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