This is an article about how to get more web site traffic. Unlike most articles discussing how to get more website traffic, this article focuses on optimizing sources of website traffic rather than optimizing links or keywords.
I’ve had some success getting web site traffic. Admittedly, I may never catch up to Seth Godin whose blog currently ranks 6,028 in Alexa for traffic. However, my blog did recently pass 50,000 in Alexa after a couple of years blogging.
Friends wonder what I’m doing that they’re not, and whether they’re looking for website traffic in the wrong places.
Hard work and consistency are certainly key success factors, and I am hard working and consistent. I’m also very hard thinking, and I’ve concluded that there aren’t right and wrong places to look for traffic, and that diversifying traffic sources is a critical strategy for achieving long-term success. Most web site owners don’t diversify enough.
Rationale for Diversification of Traffic Sources
It’s true that some website traffic sources deliver greater, higher quality and better targeted website traffic than others. It’s also true that some traffic sources are less time consuming and easier to use than others. Nevertheless, 80/20 rule notwithstanding, to rely only upon your best website traffic sources is a questionable strategy for at least seven reasons:
- Quantity - Obviously, using more website traffic sources tends to generate more web site traffic. While some website traffic sources aren’t as efficient to use as others, their website traffic is no less valuable.
- Stability - Using more website traffic sources reduces risk and increases stability. Putting all your social media eggs in one basket is risky, since social media is in a constant state of change. We often see social networking sites rise and fall in popularity and even disappear completely. Search engines are also unpredictable. They can revise algorithms or remove web sites at their discretion. My strategy has allowed me to adapt gradually to changes over time.
- Opportunity - Testing to uncover the best approaches is a widely accepted marketing concept. Using more website traffic sources, you find opportunities you would otherwise miss. You also increase your chance of getting lucky.
- Diversity - Using multiple traffic sources, you can reach audiences that are more diverse and richer from a marketing perspective.
- Frequency - Using many website traffic sources, you tend to reach people more often which helps you build your relationships with them more effectively and reinforces your messages.
- Synergy -Some website traffic sources complement each other and create synergy.
- Latency - Some website traffic sources require persistent usage before they yield results (e.g. search engines) or the source itself may not have matured (e.g. Twitter).
Places I Look to Get More Website Traffic
Without going into detail, a partial list of sources that have recently helped me get more we site traffic are: search engines (Google, Bing, etc.) Entrecard, Twitter, Ning sites, Facebook profile, Facebook page, Facebook NetworkedBlogs, LinkedIn, StumbleUpon, BlogCatalog, Google Friend Connect, and other blogs.
While you can use my partial list of website traffic sources for starters, you’ll need to develop your own long list of sources that’s geared to your audience and your marketing strategy.
I’ve intentionally excluded video websites such as YouTube from my list for now, but in all likelihood it will be on yours. Furthermore, I don’t generally buy website traffic, but it might make sense for you to do so.
Okay. We’ve reached the point in the post where you usually comment. Please share your favorite traffic sources and ways you like to get more web site traffic.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.|
|Sharing is Caring! Please use the SHARE widget.|