I’m writing from Baselworld 2011, the giant international watch and jewelry expo that takes place yearly in Basel, Switzerland. The watch show, with its grand and intricate exhibits, is very exciting.
I’m wondering how many people, like myself, are in Basel for social media or are even aware of the social web beyond Facebook or their favorite blog – probably no more than fraction of the 80K attendees.
I came to Basel to interview as many of the Baselworld 2011 exhibitors as I could, but I chose instead a more focused and practical mission: to visit the many watch brands our company represents and to discuss social media collaboration with them.
I’ve been asking each of our watch brands to supply me regularly with content for our company blogs that feature and promote them.
In other words, rather than source all content by myself, I’m building partnerships with our watch brands to share the effort. If even half follow through and send me the desired text, photos and videos, I’ll have ample content for our blogs and web presence.
That’s the game plan. Your thoughts?
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