There are the old Facebook groups, and there are also the new Facebook groups that will very soon supersede the old.
I wrote several articles last summer about the old Facebook groups:
- Facebook Groups as Alternatives to Ning Sites
- 10 Tips for Maximizing Facebook Groups
- The Problem with Facebook Groups
Since the content of old Facebook groups is not syndicated to news feeds, members only become aware of new content through an intrusive group broadcast or by randomly visiting the group. Unfortunately, I became increasingly disenchanted with old Facebook groups because of too little engagement and interactivity.
New Facebook Groups Wreak Havoc
Along came new Facebook groups, and I quickly seized the opportunity to try them out. Before long, I wrote about my experience with the new groups in New Facebook Groups Wreak Havoc:
“By default, a member is notified every time another member posts. If the new Facebook group is large, members will be bombarded with unwanted email notifications and chat window popups. The engagement problem is solved, but a new notification problem is created.
“Users who are bothered by the quantity of email notifications can change their notification setting to “only posts I am subscribed to” and reduce or eliminate the notification problem — once they figure out how to do so.
“However, there’s a bigger problem not yet mentioned: One can be added by Facebook friends to new Facebook groups without pre-approval. Therefore, before one knows what’s happening, and before one can leave the group or change one’s notification setting, emails start flowing into his or her inbox, seemingly out of nowhere.”
With the new Facebook groups, the pendulum had swung in the opposite direction. The potential for unwanted notifications and spam alarmed me. Facebook had created a virtual monster.
New Facebook Groups Superseding the Old
Perhaps the havoc has subsided or there was less of it than I imagined, for Facebook has decided to phase out the old Facebook groups and to phase in the new. They’ve done a little tweaking to the groups but not much. All I can advise, therefore, is to use the new Facebook groups with caution. I hope Facebook’s initiative will be successful.
Check out Facebook Groups – a complete Guide. If used effectively, the new Facebook groups can be a great tool for networking and collaboration. I plan to use the new form of groups primarily for business networking.
My New Facebook Groups
I invite you to join me in any of my new Facebook groups that interest you. Simply join a group and wait for your membership to be approved. These are my seven new Facebook groups:
- Larry Brauner (My Personal Group)
- Fabulous Baby Boomers
- Social Media Enthusiasts
- Enterprising Business Leaders
- Rockland County, New York
- Watch Enthusiasts
- Stumblers (StumbleUpon Group)
Want to invite readers to join your new Facebook groups? The floor is now yours. Go ahead and leave a comment.
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