Larry BraunerI wrote back in November that I was launching a website and building a web presence for a small business that makes luxury watches and that also handles distribution for other upscale watch brands.

Generating website traffic is a key aspect of any online initiative, and I devised a four-part plan for attracting website visitors:

  1. Company Contact Lists - Mailing to existing lists of company business contacts.
  2. SEO - Posting search optimized web content six or more times per week on the company blogs.
  3. Social Media Sites - Reaching out on Facebook, Twitter, Small Business Network, StumbleUpon, Delicious, Amplify, Business Exchange, Posterous, etc.
  4. Community Building - Using website widgets and TweetAdder to grow a following on Facebook and Twitter, as well as an RSS and email subscriber base.

After 13 weeks of effort, I’m pretty satisfied with the growth of website traffic. However, I am very subjective, so I welcome your feedback.

Weekly Website Traffic from All Sources

Website traffic started to explode around week 9 or 10, and reached 1,741 website visits in the 13th week.

Weekly Website Traffic from All Sources
Weekly Website Traffic from All Sources
Click to View Enlarged Chart

Weekly Website Traffic from StumbleUpon

Website traffic from StumbleUpon has been fairly flat all along, averaging around 400 visits per week. I don’t know how to quantify the benefit from StumbleUpon traffic, but I’m hoping that such traffic, weak as it is, still contributes something to added awareness of the company’s watches and their brands.

Weekly Website Traffic from Stumble Upon
Weekly Website Traffic from Stumble Upon
Click to View Enlarged Chart

Weekly Website Traffic from Search Engines

Targeted website traffic from search engines is, according to my thinking, the most important form of web traffic. The effect of search engine optimized content can be both far reaching and long lasting.

Weekly website traffic from search engines to the company domain has been growing all along, but it really took off in the 9th week and exceeded 500 visits in week 13.

Weekly Search Traffic from Search Engines
Weekly Search Traffic from Search Engines
Click to View Enlarged Chart

Weekly Website Traffic from Other Sources

Website traffic from other sources including direct traffic and email traffic was substantial.

On the other hand, with the exception of StumbleUpon, none of the social media sites are yet providing large numbers of visitors, although several are providing high quality inbound links that help off-page search engine optimization.

Weekly Website Traffic from Other Sources
Weekly Website Traffic from Other Sources
Click to View Enlarged Chart

Additional Website Traffic Strategies and Techniques

Phase two, which begins tomorrow, will feature additional website traffic strategies and techniques that will accelerate website traffic growth and increase website stickiness. I look forward to presenting the results of this phase three months from now.

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16 Responses to “New Website Traffic Case Study — Watch Company — Weeks 1-13”

  1. Cherry Rahtu on March 6th, 2011 9:31 pm

    That’s really something Larry. I have no doubt about the effectiveness of content creation, SEO and Social media :) The interesting thing is the traffic in the first week is substantial and majority of traffic is from stumbleupon, how did you use stumbleupon to create the buzz in such a short time, anything to share?

  2. Larry Brauner on March 6th, 2011 9:52 pm

    Thank you Cherry. I was hoping somebody would ask that question.

    Part of the answer is that I started developing my standing on StumbleUpon before I really needed it for business.

    The rest of the answer is that the categories that I’m bookmarking in seem to be very popular on StumbleUpon.

  3. Debby Bruck on March 6th, 2011 10:30 pm

    Larry ~ This watch company should be patting you on the back because you are the cream of the crop in working social media, moving the SEO, checking the dashboard, refining the blogs, networking, and building a supportive team effort. What more could they ask from a dedicated employee. Five stars. Hugs, Debby

  4. Larry Brauner on March 6th, 2011 10:55 pm

    Debby, managing their expectations and their perceptions are very big challenges for me. I don’t know if they’re impressed with what I’ve accomplished so far.

    Of course, there’s a long way to go. I’ve spoken with them about topping 6K weekly website visits this year and 24K next year.

    From the 1.7K where we are now that might seem to them like pie in the sky, but I believe it’s very achievable. There are millions of searches in this niche every week.

    Thank you for your friendship and support. <3

  5. Jack Goldenberg on March 6th, 2011 11:14 pm

    A lot of people talk theory on the Web. You put your plan into action. You not only did an excellent job for your client tripling their traffic in 13 weeks, you created a thoughtful case study right in front of your readers eyes. Nice work.

  6. Mani Agrawal on March 7th, 2011 1:33 am

    This is a good traffic Larry. Like your approach of hitting the multiple fronts.

  7. Karin on March 7th, 2011 1:01 pm

    Great case study Larry. It is good to see the amount of traffic you are getting from StumbleUpon. Even though it is hard to measure the sales from this traffic it is still a lot of people seeing the site. That cannot be a bad thing.

  8. Larry Brauner on March 7th, 2011 1:56 pm

    Thank you Karin. Fortunately, we aren’t selling anything on our site.. it’s all about branding.

  9. Roger on March 8th, 2011 6:04 pm

    How much of the traffic has been converted into real $$?

  10. Larry Brauner on March 8th, 2011 10:45 pm

    That’s a good question, Roger, but difficult to answer. The company doesn’t sell directly to the public, and in any case, the monetization goals for the company’s web traffic are long term.

  11. Holy Events on March 10th, 2011 9:43 am

    Thanks for being transparent in this study! After hearing about SEO and other way to generate traffic, it’s actually starting to sink in now. Looking forward to the post that chronicles the next 13 weeks.

  12. Lou Montan on March 17th, 2011 12:28 am

    Larry, once again you amaze me. I’m trying hard to comprehend how you were able to accomplish so much because I know you have other clients you are also attending to. Keep up the incredible work

  13. Findability — Search and Social — and Your Web Presence | Online Social Networking on March 20th, 2011 9:48 pm

    […] New Website Traffic Case Study — Watch Company — Weeks 1-13 […]

  14. Steve on March 21st, 2011 8:50 am

    Larry, I think the advantage you have is your years in this business and your scientific approach. I’m honored to learn from you :)

  15. Amie Finton on January 5th, 2012 12:22 am

    This is an amazing post. You just did not explain it, but you aid your content by providing visuals. Great job!

  16. Jack on February 8th, 2012 12:03 pm

    Wow, this really shows that if you combine different traffic tactics, you can get your traffic to become quite high.

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