In my 7 Issues to Consider About Doing Business on Facebook and ONE Facebook Business Page, No More, No Fewer, I strongly advised not to use your Facebook personal profile for your business, advice that was echoed in Top 5 Things Not to Do on Facebook on HubSpot.
Feedback from some very concerned small business marketers using their Facebook profiles for their businesses led to this follow-up article to address their concerns.
Some have a Facebook personal profile for personal use and one or more Facebook personal profiles for business use, in violation of Facebook’s Terms of Service, which state that “you will not create more than one personal profile.”
I shall discuss this situation next week in You Say I Can’t Have More than One Facebook Personal Profile.
Tips for Businesses Using Facebook Personal Profiles
If you’re employing one Facebook profile page for both personal and business use (or for business use only), I offer you these eight tips:
- Don’t panic. For most users, the choice of how to market yourself and your business on Facebook isn’t really a life or death matter. (For the small minority of Facebook business users for whom this choice is a life or death matter, your panic is understandable. Seek professional or law enforcement assistance without further delay.)
- If you’re comfortable enough with the many limitations I set forth in ONE Facebook Business Page, No More, No Fewer, stop reading these tips right here and continue to do as you’ve been doing up until now. If and when you see the light, return here and keep reading.
- Create a Facebook business page. Either How to Create a Facebook Fan Page or How To Set Up a Facebook Fan Page can help you to get started.
- If you have no more than a few hundred business friends on your Facebook personal profile, send each a private message explaining the situation and inviting them to “like” your new Facebook page. If you have too many business friends for this to be feasible, limit the procedure to your most important business friends.
- To avoid raising red flags with Facebook, don’t send more than about 20 messages per day, don’t fire off messages rapidly and don’t merely cut and paste an identical script.
- Don’t say or imply that you’ll be deleting friends or threaten to remove them if they don’t comply. Such an approach is likely to backfire.
- Read Why Should I Like Your Facebook Page? and Top 10 Ways to Get Facebook Page Fans for ideas to market and grow your new Facebook page.
- Don’t remove business friends from your Facebook personal profile unless you have a security or privacy issue that compels you to do so, since removing friends can not be undone.
Please subscribe and leave me a comment.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Visit my About, Services, Media Buzz and Connect pages to learn about Building Your Audience and Brand on the Web. See also my Disclosure Policy regarding affiliations and compensation.|
|Sharing is Caring! Use the handy SHARE widget.|