In this article I focus on building your Twitter community — people who relate to your niche and who share some of your interests — people with whom you can network and who also extend your list in a more targeted way than previously outlined.
Is Twitter Past Its Prime?
Twitter will not last forever. However, I’m hoping that Twitter will have a strong future. Many new applications are currently being developed and launched “on top of” Twitter using the Twitter API.
If Twitter was on its way out, it’s highly unlikely that such substantial resources would be invested to build upon the Twitter platform. If my theory is right, then what we’ve seen so far is only the tip of the Twitter iceberg.
Building Your Twitter Community
I prefer searches based on profile, because they’re more robust. Twitter Grader Search searches profiles. It also identifies the best people to connect with, ones who are active and successful using Twitter. I plug in search terms and back comes a list of Twitter users along with their Twitter Grader ratings and their complete profile information.
Another resource to look at is Twitter Groups. This new tool brings people together based both on common interests and geographic location and is worth exploring.
I’ve already built a following using the procedure I outlined in List Building Using Twitter, and my profile highlights interests relevant to my niche, so the people I follow tend to follow me back.
Keep your eyes open for news about other useful tools. Using the tools available to you, you can build a community of friends just as you would at social networking sites such as Facebook, MySpace or any of the Ning social networks.
Networking with Your Twitter Community
Every social networking site has features that permit members to communicate with each other, and in this respect Twitter is no different. Here are your basic options on Twitter:
- Updates are best used to reach all your followers who are monitoring Twitter at that moment — consistent with a list building strategy rather than an online social networking strategy. However, you can view any Twitter member’s past posts by visiting their page, as long as they don’t have their updates protected. If they are protected, you will need to request permission in order to browse their updates.
- Replies are updates that begin with @username, public messages addressed to a particular member. Members don’t need to be following you to receive a reply, but if they’re not following you, they can safely choose to ignore you without appearing rude. If you’re having a long conversation which others might find annoying, avoid using replies — use direct messages instead. Annoy people, and they will stop following you. Use replies specifically when you want everybody or a group of people included in your discussion.
- Direct messages referred to as DMs are private, and they’re the closest you can get to e-mail communication using Twitter. Use direct messages when it’s inappropriate to reach the community-at-large. Direct messages are very rarely ignored, and they’re essential to cultivating one-on-one relationships using Twitter.
Here are a few more things to keep in mind as you begin to network on Twitter:
- You don’t need a large number of followers to network on Twitter. You only need one follower to start.
- You aren’t the only networker with an agenda. To be very successful help your networking partners advance their agendas while you advance your own. If you want people to be interested in you, be interested in them. See the site map for a listing of articles I’ve written about online social networking and other topics.
- You should never ever spam. If you’re thinking of using Twitter (or any other social networking site) to spam (or to advertise) rather than to network with other members, please check out How Do You Like Your SPAM? and Social Networking vs. Advertising.
I’d love for you to follow me.
|Did you enjoy this article? Subscribe to my RSS feed or by e-mail. Also, visit my About, Services, Media Buzz and Connect pages to learn about me and my social media and web marketing services.|
|Sharing is Caring!|